Landing pages have one purpose: To get people who visit the page to convert to the next phase of the buying journey, whatever that means for your brand. Do you want people to sign up for a free trial of your plan? Purchase immediately? Subscribe to your newsletter? In an ideal scenario, the customer experience on your...
The War of 2018 is raging. The battleground is social media. If you want a fighting chance at surviving, you’re going to need weapons of mass engagement. In social media marketing, every brand seeks “engagement,” but only some achieve it. According to the definition of “engage,” snagged from an online dictionary, to engage is to occupy, attract, or involve...
What makes a Facebook campaign effective? Does effective mean the campaign increased organic reach? Is engagement a measure of effectiveness? What about conversion? Should uniqueness be considered? And for a campaign to be effective, does it have to get results quickly? Did you answer ‘yes!’ to all of our questions? Good, because we feel the same way....
Want to get a bunch of free Instagram followers really, really quickly? Want to turn those followers into customers? Of course you do! Who wouldn’t? Good news: Getting free Instagram followers is relatively easy. Bad news: Getting free Instagram users quickly is not. Unfortunately, despite what some businesses selling followers and likes would lead you to believe, there’s...
Marketing agencies, businesses and brands can always anticipate when their biggest marketing initiatives are going to happen every year. After all, major holiday dates are known well in advance and seasonal promotions are fairly predictable. It’s the times in between the big “events” that can be challenging. Like right now. [icons size='' custom_size='40' icon='fa-star' type='normal' position='' border='no'...
Are you in the business of helping folks find a home, sweet home? The home-buying experience is all about relationships (that's just one reason realtors tend to put their photos on business cards and other marketing materials!) and collecting new leads is the key to building a list of potential clients. However, collecting and nurturing leads can...
Ecommerce wars are raging. Obviously, we’ve long since passed the day when a company wanting to sell online had to worry about the technicalities of website creation and transaction security. Ecommerce platforms have that covered. The real battleground is generating awareness, capturing leads, inspiring purchases, and stealing the hearts of customers -- all to increase word of mouth...
Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for people to interact with their favorite businesses. After all, who doesn’t love winning a prize? Yes, I could go buy myself a new t-shirt...
Every few months we hear about marketing “growth hacks” and new buzzwords, but there are a few tried-and-true tactics that stick around because they work. Twitter contests, for example. Twitter contests can get a lot of traction very quickly, and people are sometimes a little more willing to hit that retweet button than they would be to...
Facebook often changes its terms and conditions, so if you’re planning a Facebook contest in 2018, make sure you’re up to speed on their current rules. A better idea? Don’t run your contest on Facebook! Don’t install your contest as a “tab” or app. Don’t ask people to “comment to win” or “like to win.” Instead, run your...
