Best Practices

June 19, 2018 How to Collect Valuable Consumer Data without Upsetting Customers

Posted at 06:53h in Best Practices

Consumers want privacy, businesses want data -- here's how to make everyone happy As more and more consumer data is collected, with more frequency, and by ever-more-powerful computers, people are increasingly wary of sharing personal information. What data do you collect from your customers? I bet names and email addresses are at the top of the list,...

June 14, 2018 5 (Not so) Obvious Things to Look for When Hiring Someone to Build Your Next Contest

Posted at 06:32h in Best Practices, Contests

Creating a photo contest or "enter to win" giveaway is a tried and true tactic that'll help you win some new business and stir up excitement around your brand. And there are plenty of contest-building platforms you can use to build a basic giveaway or contest. But that's the problem: most of them only allow you to...

June 12, 2018 How to Create a Contest Marketing Strategy That Generates Qualified Leads All Year Round

Posted at 06:21h in Best Practices, Contests

Are you using contests, sweepstakes, or giveaways to generate leads for your business? From traditional offline car raffles at your local mall to viral Instagram photo contests and beyond, this form of marketing has been used by businesses of all shapes and sizes for as long as any of us can remember. The sustained popularity of contest marketing...

June 7, 2018 A Guide to Interactive Marketing Campaigns and Why Your Competitors Are Jumping On-board

Posted at 06:24h in Best Practices, Featured

There are more than two million blog posts published every day on the internet. An ever-expanding number of web pages threatens to drown out the less conscientious online marketer. Interactive marketing campaigns optimize the user experience by presenting a personalized dialogue. This engages the end user and gathers valuable data. Content, in the traditional form of articles, blog posts,...

June 5, 2018 One Company, One Template, Two Campaigns, Tons of Leads [Case Study]

Posted at 09:20h in Best Practices, Customer Stories

It's barely summer -- we know -- but it's never too soon to start thinking about the kinds of interactive marketing campaigns you're going to build for the holidays. In fact, now is the perfect time to get your holiday marketing plans in order. Today's post, which highlights a company that ran two multi-day giveaway posts...

May 31, 2018 Effective Online Marketing Ideas for Restaurants and Bars

Posted at 14:58h in Best Practices, Campaign Ideas

Restaurants and bars face a lot of competition. The key to being the go-to spot on your block is creating offers customers can’t resist and then getting the word out about them. This week, we’re featuring three campaigns to help restaurants and bars build their lists of leads and then leverage those leads using email. That...

May 22, 2018 11 Interactive Marketing Examples That Inspire, Engage, and Convert

Posted at 06:17h in Best Practices, Campaign Ideas, Contests

Your customers are bored with your content… They are scrolling through their Facebook feed at a rate like never before, creating disappearing videos, talking to search engines because they don’t want to type, and ignoring your advertising messages. So what are you going to do about it? Create another run-of-the-mill blog post? Ramp up your ad spend so...

Best Practices

June 19, 2018 How to Collect Valuable Consumer Data without Upsetting Customers

June 14, 2018 5 (Not so) Obvious Things to Look for When Hiring Someone to Build Your Next Contest

June 12, 2018 How to Create a Contest Marketing Strategy That Generates Qualified Leads All Year Round

June 7, 2018 A Guide to Interactive Marketing Campaigns and Why Your Competitors Are Jumping On-board

June 5, 2018 One Company, One Template, Two Campaigns, Tons of Leads [Case Study]

May 31, 2018 Effective Online Marketing Ideas for Restaurants and Bars

May 29, 2018 Should You Use Double Opt-In When Building Your Email Lists?

May 22, 2018 11 Interactive Marketing Examples That Inspire, Engage, and Convert

May 21, 2018 Are you GDPR-ready? How ShortStack Prepared for the May 2018 Deadline

May 19, 2018 GDPR Compliance for 2018: It’s easier than you think

How to Collect Valuable Consumer Data without Upsetting Customers

5 (Not so) Obvious Things to Look for When Hiring Someone to Build Your Next Contest

How to Create a Contest Marketing Strategy That Generates Qualified Leads All Year Round

A Guide to Interactive Marketing Campaigns and Why Your Competitors Are Jumping On-board

One Company, One Template, Two Campaigns, Tons of Leads [Case Study]

Build fun, effective and stunning interactive marketing campaigns without worrying about the tech behind them