Best Practices

Advent Calendars, Countdown to Christmas Calendars, Multi-Day Giveaway Calendars -- whatever you call them, they are a much-loved marketing tool during the holidays. Customers enjoy them because they offer many chances to win and each day is a surprise; marketers love them because they encourage people to return to the campaign day after day, facilitating customer...

Have you experimented with user generated content marketing campaigns, including hashtag contests, to connect with your customers? Did you know, when it comes to using the content you collect from UGC campaigns for your own marketing, it’s important to secure the rights to your customers’ content in order to avoid potential legal hassles? User-generated content contests and other...

You already know you want to run a social media contest. Excellent! You even know when you want to run it, and you've decided on a couple of goals you'd like to meet. And now you have to choose a prize. Is this decision holding you up? Choosing a prize for your social media contest can be...

Almost all business owners know that they need to be on Facebook -- and increasingly, on Instagram -- and plenty are also focusing their time and effort on Pinterest. But what about YouTube? It’s one of the original social networks, and as the stats suggest, it has the most engaged followers. Actually, there’s only one stat that...

High-quality content makes businesses more discoverable online. Yet not every business has the budget or the bandwidth to create the quality or quantity of top-notch content that satisfies Google’s algorithm. Enter user-generated content marketing. User-generated content (UGC) has become an important tool in every marketer's belt. And while some marketers might think it's a fleeting trend,...

It’s no secret that Facebook contests can yield astounding results. Whether you’re looking to gain new followers or generate leads (or both!), plenty of businesses have proven that social contests are an excellent way to do so. It’s why we hear about incredible examples, like Qwertee using contests to get 100,000 likes or Cruise Line International...

Have you been looking for simple ways to stand out during the Thanksgiving and Christmas season so you can attract new customers? Are you worried that you've missed the boat for holiday contests and giveaways? Fear not! We've got some last-minute Christmas giveaway ideas for you here, and they're featuring ShortStack's newest templates, which means you can design...

Do you segment your lists to get the most out of your email marketing efforts?  Segmenting is the key to getting through to more potential customers, and getting more return on your investment. According to MailChimp’s recent study of their user base, email list segmentation results in a whole slew of impressive statistics. Segmented lists, when compared to...

Camp Chef makes camping grills, portable stoves and smokers, and other equipment for outdoor cooking. They’ve built a devoted following on social media, especially on Facebook and Instagram, because they feature yummy recipes and cooking-demo videos. (In fact, I’m afraid to link you to Camp Chef’s Instagram for fear you’ll get lost in their beautiful feed!...

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