It's easy to get lost in executing a marketing campaign and neglect the most important long-term aspect of its outcomes. The numbers. You may see an intermittent spike in sales, increase in leads, and a general lift in brand awareness, but what does that all mean for the future? How will you get even better results next time? Tracking...
In any type of contest, with prizes ranging from a $50 gift card to a brand new SUV, there is one universal truth: participants should feel excited at the prospect of winning. But when contest fraud is suspected, that excitement can quickly turn into feelings of resentment and frustration. Whether your contest’s goal is to help...
Looking to create a functional and awesome-looking campaign that provides a great user experience for everyone? Make sure it is also accessible to those with disabilities. Take some simple steps to create a ShortStack campaign that works for all of your visitors by implementing the following six suggestions: Include alt text When adding images to your campaign, be...
Whether your podcast is just getting started, or you haven’t quite hit the big-time (yet!), there are plenty of ways to put your podcast in front of new listeners without paying for ads or pounding the pavement for sponsorships. In fact, it may just take a bit of time and creativity to get some fresh listeners...
Have you ever entered an online sweepstakes only to wonder why some company is sending you emails a couple of days later? I know I’m guilty. I have to rack my brain to remember why this company has my email address until it finally dawns on me that I entered a sweepstakes to win a sweet...
Take action… That’s what you are trying to entice your prospects to do, right? Whether it’s the simple act of clicking a button to “Find Out More” or it’s the final checkout of a product purchase, actions are the measure of a marketer’s success. They are the conversions you’re striving for. So, what motivates someone to take action? Of course,...
As marketers, we’re constantly trying to learn more about our customers. However, how do you collect data in a way that’s transparent? I don’t know about you, but I think it’s kind of creepy when I see ads for the shoes I was browsing pop up on Google. Similarly, it’s annoying to get email after email...
Imagine. You’re rushing to meet your next online marketing contest deadline. You finish creating your contest and publish it for the world to see. Within minutes, your manager is sending you a message saying there’s a typo after form submission and their entry isn’t displaying in the entry gallery. Don’t let this happen to you. Instead, always...
Have you celebrated National Pancake Day? How about National Sisters Day or National Margarita Day? Yes, I know they aren’t real holidays, but I’ve celebrated all three of the aforementioned days (and many more) because they’re fun! National days are also great marketing opportunities for businesses due to their popularity on social media. Don’t believe me? Search...
Google “how to get more followers” and your search results will scroll for an eternity. Everyone’s writing about how to beef up your Facebook and Instagram following because the topic gets so many clicks. What does this boil down to? Business owners are clambering for their share of the follower pie. But is the size of your...
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