Best Practices

September 10, 2020 5 Social Media Video Marketing Tactics You Should Be Using

Posted at 07:46h in Best Practices

For years, people have included images in their social media posts since visual media is the key to driving more engagement. Images produce powerful results and will continue to do so. [icons size='' custom_size='40' icon='fa-video-camera' type='normal' position='' border='no' border_color='' icon_color='' background_color='' margin='0 0 10px' icon_animation='' icon_animation_delay='' link='' target='_self'] 57% of marketers agree that video helps them generate a...

September 3, 2020 Why Collecting Customer Preferences Is Critical for Marketing Success

Posted at 07:37h in Best Practices

The differentiation of brands isn’t about the product, price, or positioning anymore...

September 1, 2020 5 Elements to Avoid on your Landing Page

Posted at 07:42h in Best Practices

Over the years, people have tried various layouts and concepts for their landing pages. There have been a whole lot of successes and just as many failures. Beyond knowing “what works,” it’s important to know what doesn’t work so you don’t make the same mistakes on your landing page. In this post, we’ll cover five of...

August 11, 2020 3 Ways to Distribute Unique Coupon Codes in your next Online Marketing Campaign

Posted at 07:41h in Best Practices

Getting coupons in the hands of your customers has come a long way since clipping them from the Sunday paper. Now, whenever you open your inbox, you’ll find special offers and coupons available at the click of a button. However, not all coupon codes are the same in the eyes of the marketer and the customer....

August 4, 2020 Design Tip: Designing compelling call to action buttons for your landing page

Posted at 07:58h in Best Practices

Your website is a powerful tool. It’s your product gallery. It’s your full-page advertisement. It’s your best salesperson. Subsequently, one of the most important features of any landing page is the call to action (CTA) button. A CTA is an action you want visitors on your landing page to complete. For example, a button labeled “Shop Now”...

July 28, 2020 8 Dos and Don’ts for Running a Giveaway that Awards Bonus Entries for Actions

Posted at 07:25h in Best Practices

Ever since Facebook removed Like-gating back in 2014, social media marketers have been looking for ways to incentivize people for engaging with their social media pages. However, there isn’t a great way to reward people for this engagement. That’s why points for actions giveaways have recently become a popular type of contest for many brands. There are...

July 23, 2020 How to Use Email Automations to Engage Leads after Signup

Posted at 07:54h in Best Practices

Contests are a great way to generate leads and grow your list. But the key to turning leads into long term brand advocates lies in how you engage them after signup. You can use automated email campaigns to build strong relationships with your leads, by setting up these emails to send at exactly the right time...

July 16, 2020 Example Giveaway Rules for Instagram Contests and Giveaways

Posted at 07:51h in Best Practices, Campaign Ideas, Contests, Instagram

If you're marketing on Instagram, chances are you've already run a contest or a giveaway, or you're planning to in the coming weeks. Contests are still super effective on Instagram and can generate tons of engagement -- probably more than they do on any other social network -- and bring you the ROI I bet you're...

July 14, 2020 How Motherhood Maternity Leveraged an Instant Win Contest to Collect 52,000+ Leads

Posted at 07:39h in Best Practices, Customer Stories

Smart marketers know how important it is to define their target market. These are the customers who will benefit the most from your product or service, and they are the people who you are trying to reach to make your sales. For Motherhood Maternity, the target market is pretty clear -- women who are expecting a...

July 9, 2020 9 Ways to Leverage the Data You Collect From Your Fans

Posted at 07:31h in Best Practices, Campaign Ideas, Marketing Automation, User-Generated Content (UGC)

Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for people to interact with their favorite businesses. After all, who doesn’t love winning a prize? Yes, I could go buy myself a new t-shirt...

Best Practices

September 10, 2020 5 Social Media Video Marketing Tactics You Should Be Using

September 3, 2020 Why Collecting Customer Preferences Is Critical for Marketing Success

September 1, 2020 5 Elements to Avoid on your Landing Page

August 11, 2020 3 Ways to Distribute Unique Coupon Codes in your next Online Marketing Campaign

August 4, 2020 Design Tip: Designing compelling call to action buttons for your landing page

July 28, 2020 8 Dos and Don’ts for Running a Giveaway that Awards Bonus Entries for Actions

July 23, 2020 How to Use Email Automations to Engage Leads after Signup

July 16, 2020 Example Giveaway Rules for Instagram Contests and Giveaways

July 14, 2020 How Motherhood Maternity Leveraged an Instant Win Contest to Collect 52,000+ Leads

July 9, 2020 9 Ways to Leverage the Data You Collect From Your Fans

Why Your Agency Should Use White Label Landing Pages

9 of the Best Before and After Photo Contest Ideas

5 Social Media Video Marketing Tactics You Should Be Using

A Short Guide to TikTok Contests – Best Practices, Tips, and Examples

Why Collecting Customer Preferences Is Critical for Marketing Success

Build fun, effective and stunning interactive marketing campaigns without worrying about the tech behind them.

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