Best Practices

Consumers want privacy, businesses want data -- here's how to make everyone happy As more and more consumer data is collected, with more frequency, and by ever-more-powerful computers, people are increasingly wary of sharing personal information. What data do you collect from your customers? I bet names and email addresses are at the top of the list,...

Are you using contests, sweepstakes, or giveaways to generate leads for your business? From traditional offline car raffles at your local mall to viral Instagram photo contests and beyond, this form of marketing has been used by businesses of all shapes and sizes for as long as any of us can remember. The sustained popularity of contest marketing...

There are more than two million blog posts published every day on the internet. An ever-expanding number of web pages threatens to drown out the less conscientious online marketer. Interactive marketing campaigns optimize the user experience by presenting a personalized dialogue. This engages the end user and gathers valuable data. Content, in the traditional form of articles, blog posts,...

Double opt-in confirmation for email marketing is a hot-button topic among online marketers. Some people argue, with all of our efforts to streamline entry forms to generate leads for our email marketing lists, adding an extra step for folks to confirm the email addresses is counterintuitive. Others believe the confirmation step builds stronger lists and improves...

Your customers are bored with your content… They are scrolling through their Facebook feed at a rate like never before, creating disappearing videos, talking to search engines because they don’t want to type, and ignoring your advertising messages. So what are you going to do about it? Create another run-of-the-mill blog post? Ramp up your ad spend so...