Best Practices

It’s no secret that 2020 is going to be a big year for online shopping. This is especially true for Black Friday sales. After all, nobody wants to be fighting through hoards of shoppers in person, while wearing a mask and worrying about getting sick, when the alternative is shopping in pajamas from home. Retailers get it....

The face of marketing is ever-evolving. Although ad agencies still churn out professionally polished ad campaigns, major brands have tapped into the power of handing over the marketing reigns to their customers and brand loyalists. How are they doing this? With thoughtfully executed campaigns aimed at collecting user-generated content which, simply put, is content (images, stories, tweets, videos,...

Churn, churn, churn… It’s a thorn in the side of all digital marketing agencies. And as someone who ran their own agency for over five years, I feel your pain. Not only is it frustrating when a client pulls the proverbial rug from under you, but it’s extremely costly for your agency. Acquiring a new client costs up to...

Subject lines are often the first impression your customers have about your email and brand. It’s important that they draw attention and encourage customers to open your email. They may seem like the smallest part of an email campaign but they actually play a huge role in driving engagement. Studies show that 35% of readers open...

Believe it or not, the holidays are just around the corner. But with everything the world has dealt with in 2020, they can’t come fast enough. Traditionally, the holiday season is a time for us to reflect, connect with those we care about, and for businesses to capitalize on increased consumer spending. However, will the 2020 holiday season look...

When’s the last time you rewarded your loyal customers or employees? We often get so caught up in the idea of growth, lead gen, and customer acquisition, that we neglect the most important stakeholders we interact with. It’s far easier (and more cost-effective) convincing a current customer to buy from you again or advocate for your brand than...

Pull out your phone and do a quick scroll through your Instagram feed. You’ll probably see at least one post announcing a giveaway and asking you to comment and maybe tag a friend. The reason a giveaway is most likely awaiting you in your feed is that 33.5 million Instagram posts are hashtagged with #giveaway right...