Best Practices

Has this ever happened to you? I saw an ad in my Facebook feed for a software app that could help me make neat little video animations. I clicked on it to learn more. I was directed to a website with a suite of software apps, but none were specific to the one I saw in the...

In 2018, Black Friday sales smashed all previous records with upward of $6 billion in revenue for eCommerce businesses. Things are predicted to get even bigger this year, with holiday sales forecasted to grow by more than 13% in 2019! How do you plan on getting your slice of that $6-billion-dollar pie? [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center"...

The holidays are approaching at lightning speed. Need ideas for reaching your target market during November? Below are six online marketing campaigns created by ShortStack users that are sure to inspire you for your next Thanksgiving, Black Friday or Giving Tuesday campaign. Pacific Eye’s “Pacific Eye Gives Back” Challenge Thanksgiving is a holiday that reminds us to share...

The holiday season is almost upon us again… With this time of year comes certain expectations and opportunities for brands of all shapes and sizes to execute promotions, campaigns, and special offers -- all in an attempt to pique customer interest. One thing we do know is that consumer spending spikes in the holiday season. People are ready...

It’s exhilarating… That feeling you get during the holiday season when sales spike and new customers keep rolling through the door. You may even get to the point when you have to turn off the payment notifications on your cell phone because the incessant vibrating is becoming too much. Then… crickets. January hits and it’s a ghost town. That new...

The holidays can feel like you’re in one of those tubes you might see in a casino or on a game show, where money is being blown all around and you have to grab as much as you can. Without planning and a good marketing strategy, you may still see a bump in revenue, but it...