Best Practices

Whether you’re a “lists” person or someone who goes with the flow, it’s always much easier to have a basic outline when trying something new. Having a roadmap for a project saves a lot of time. This is especially true when running an online contest. I’ve compiled a list of six elements you absolutely need to have...

When you think of the word “design” in regard to a landing page, you probably think of colors, fonts and layouts. However, it can also encompass other aspects of your landing page, like the user experience and the fields you include in online forms. Similarly, when designing your landing page, it’s important to implement a way...

You may have seen a substantial uptick in customer acquisition during the holiday season, but what happens when the gift exchanges are over, the gift cards are spent, and there are still months until the next shopping rush? That holiday season surplus of revenue will obviously need to be replenished, and a great place to start is...

Are you looking to create contests, giveaways, or interactive landing pages at speed? If so, the ShortStack template library will be your best friend. With over a decade of experience, data from thousands of campaigns, and an almost endless list of split tests, the ShortStack team has learned a thing or two about optimizing landing pages. Those learnings have...

For retailers, marketers, and many small business owners, September brings more than a chill to the fall air - it brings the anxiety-fueled anticipation of the impending holiday season. A successful holiday season can make or break a business’ bottom line, but ensuring that success takes a hefty (and costly) holiday marketing push. Your budget and capacity...

Over the last decade, mobile usage has gone from nearly non-existent to 50% of all web traffic. That’s quite the jump! This is why it’s so important to keep mobile in mind when designing your landing pages. In this post, I’ll cover seven tips for creating mobile-friendly landing pages. Keep copy and forms concise [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no"...

While scrolling Instagram, strolling the mall, or even twisting the cap off a coke,“Enter to Win” is a phrase that echoes from every corner of our daily lives. At any given moment, exciting giveaways are happening all around us, but the entry process is usually pretty lackluster. Most require us to like, comment, or fill in...