Best Practices

Here’s a stat that should make you pay attention: Accounts that hold Instagram contests increase their followers 70% faster than accounts that don't - and that's just on one social media platform. Hashtag contests make up the majority of these Instagram contests, but they're applicable across many different social media platforms, including Twitter, Facebook, YouTube, Pinterest and...

Buying a new car is a big investment. Folks may spend hours researching, driving around car lots and test driving before they make a purchase. This is why collecting and nurturing new leads is important for people who sell both new and used cars. Salespeople can use these leads to promote the arrival of new cars...

Email marketing isn’t what it used to be. Think of two opposite ends of a spectrum - on the one end, you have the game of Hungry Hungry Hippos in which players frantically grab at a bunch of marbles to try to collect the most. On the opposite end, think of a fine antiquities dealer, thoughtfully curating...

Are your customers outdoorsy types? Make sure they choose your brand for their next adventure. How? By creating online marketing campaigns inspired by the great outdoors! You can build any one of these campaigns to collect leads, and then use email marketing to nurture those leads into sales. Below you’ll find five campaigns built by ShortStack...

If you’re planning on running an online contest, I have a little disconcerting news for you: people cheat. It happens in contests of all sizes, no matter the prize or premise. You may think, “My contest is immune to cheaters - I’m just giving away a few bottles of nail polish.” But I’ve seen cheating happen in...

A social media competition is sort of like a party. Some have all the right ingredients to make people want to stick around. Others make you want to bolt. One time I went to a halloween party that was the absolute worst. The invitations failed to mention it was a potluck, so the only food/beverage offerings included...