Best Practices

The holidays can feel like you’re in one of those tubes you might see in a casino or on a game show, where money is being blown all around and you have to grab as much as you can. Without planning and a good marketing strategy, you may still see a bump in revenue, but it...

How well do your online marketing campaigns sync with your offline initiatives? For most businesses, the answer is probably “not very well.” Too often online and offline marketing are seen as two separate departments, siloed in their own world of strategy and anticipated outcomes. Some of the more cohesive organizations have the events team collaborate with social media managers...

What does every online campaign have in common? A URL. URLs direct people to your contest, promotion, quiz, giveaway, or whatever type of landing page you have created to help promote your business. The URL is front and center whenever you link to your online campaign or include information about the promotion in off-line advertising content. One...

Instagram - it’s synonymous with young people and their 21st century terms like “influencer,” “brand,” “lifestyle” and things you may be struggling to fit into your marketing approach. If you’re reading this post, you’ve most likely decided it’s important to be a part of the platform that sees 1 Billion active users every month. Smart move! But...

Fashionistas, beauty bloggers, and foodie adventurers stand aside - mother nature is an Instagram force to be reckoned with. Search the hashtag #nature and you’ll see more than 4.3 million posts proving my point. In other words, if your business is outdoor-related, Instagram is your place to shine. But with so much competition, how do you get...

For many businesses, strong sales during the holidays are imperative to a successful year. You know what else the holidays are? Insanely busy for both you and your customers. Waiting until the last-minute to execute your interactive marketing campaigns can prevent your business from reaching the largest returns from your holiday-marketing efforts. Our holiday interactive marketing calendar...

We all know that Instagram is one of the largest social networks that promises to raise brand awareness, drive website traffic, generate leads, and boost business in general. After all, studies reveal that Instagram helps 80% of users to decide whether to buy a product or service. But is the platform really delivering the expected results? We...

No matter what product or service you sell, a landing page often has a single purpose - to encourage users to subscribe or buy. This, of course, means that a well-optimized landing page can bring you a steady stream of leads and sales. It is not a secret that creating effective landing pages can be challenging. However,...

As a media broadcaster, you’re already a master of communications. With an attentive audience at your fingertips, it may seem like putting effort into your social media presence is a waste of time. But I assure you, social media is a necessary component of your marketing strategy because it offers benefits that broadcasting does not. [icons size=''...