Promotional campaigns, including Facebook and Instagram contests, are a great way to engage existing customers, get in front of new customers, and to collect user-generated content and other useful marketing data. But do you know the most important Facebook and Instagram contest rules? Sponsoring such promotional campaigns comes with legal regulations and restrictions that can be confusing. Whether...
Sometimes it feels like you’re just a hamster on a wheel… Day after day you continue to chase new leads for your business - pounding that pavement - until it all becomes too much. You can’t sustain it. [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" el_class="blog-image-section"][vc_column][vc_column_text el_class=""] via GIPHY [/vc_column_text][/vc_column][/vc_row] If your business is reliant on “new leads” to survive,...
The digital marketing landscape is constantly changing, but one thing is for certain: email marketing isn't going away. Over the years, email has evolved into much more than just a laundry list of endless messages to respond to (although we get it, sometimes it feels that way). Today, email technology is smarter and consumers are savvier with...
What are you doing -- right now -- to promote your new campaign? Remember back in the good old days -- like 2015 -- when you'd build a campaign and get hundreds or thousands of entries? Or when you'd share a blog post on Facebook and get a gazillion likes and shares? The idea that "If...
The fonts you choose for your marketing campaigns say a lot about your brand. For example, a security company may lose credibility using the Comic Sans font, while a yoga studio’s atmosphere might feel less calming if they use Rockwell. Most of the time, your brand guidelines will dictate which types of fonts you choose. However, how...
Are you using contests, sweepstakes, or giveaways to generate leads for your business? From traditional offline car raffles at your local mall to viral Instagram photo contests and beyond, this form of marketing has been used by businesses of all shapes and sizes for as long as any of us can remember. The sustained popularity of contest marketing...
Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for people to interact with their favorite businesses. After all, who doesn’t love winning a prize? Yes, I could go buy myself a new t-shirt...
Facebook often changes its terms and conditions, so if you’re planning a Facebook contest in 2020, make sure you’re up to speed on their current rules. A better idea? Don’t run your contest on Facebook! Don’t install your contest as a “tab” or app. Don’t ask people to “comment to win” or “like to win.” Instead, run your...
The internet is crowded, loud, and competitive. There are countless blogs, websites, banner ads, social networks and video clips distracting your customers from what it is you have to offer. Rising above the noise to get quality leads that will convert into sales is more challenging than ever. Marketers are turning to an old favorite to better engage...
Instagram contests bring in followers – one industry study showed a +70% increase in followers for accounts using contests. We wanted to share some ideas that any business could try. In this post, we’ll look at a handful of Instagram contests, examine why they were successful, and identify key elements that drove their appeal. Examples of Inspiring Instagram...
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