Best Practices

What are your online marketing goals? If you’re like most marketers, you’re looking to raise brand awareness, gain leads, and increase sales. Would it surprise you if I said email marketing outshines social media marketing by helping you tick all of these boxes? It shouldn’t. Email is an essential tool in your marketing toolbox, and the...

Does this list describe you? You’re a marketer. You know what hashtags are and how to use them. You don’t want to spend your days figuring out the best hashtags to use. Then keep reading. Using hashtags to help you promote your posts and draw attention to your business is a no-brainer for most marketers. And you’re most...

Having trouble getting back into the flow with your online marketing after the holidays? Dive right in to 2019 with a lead generation campaign. These campaigns are easy to set up quickly, and they work well for engaging your audience. Plus, they generate valuable leads for future remarketing purposes. Mission Foods’ “Snack Showdown” Vote-to-Enter Contest The Super Bowl...

Are you planning to run contests and giveaways to grab your customers’ attention this holiday season? Wondering how you can stay in touch next year with all the new fans and followers you gain from your Thanksgiving, Black Friday and Christmas promotions? We have the marketing automation tools that will help! The engagement you see when you run...

Which part of this article’s headline convinced you to click on it? Was it the “Instagram followers” part? The “more sales” part? Or, both parts equally? For most business owners, increasing sales is their ultimate goal, but by including the term “Instagram Followers” to this article’s headline, we’ll have increased its SEO and open rate by a good...

This post has been updated to reflect changes in Facebook/Instagram's policies, announced on December 11, 2018 Instagram changed the way hashtag contests are run in December 2018. Now, Instagram hashtag contest entries must include both the contest hashtag(s) and an @mention of the Instagram Business Account running the contest. Learn more by reading Hashtag Contests & Instagram’s...

If you want to build a successful digital marketing campaign, you’ll need to step out of your comfort zone and think out of the box. I’m not talking about reinventing the wheel, but rather about finding the right inspiration, strategies, and twists to effectively communicate your messages to your unique audience. Big brands like Dollar Shave Club,...