Best Practices

For years, people have included images in their social media posts since visual media is the key to driving more engagement. Images produce powerful results and will continue to do so. [icons size='' custom_size='40' icon='fa-video-camera' type='normal' position='' border='no' border_color='' icon_color='' background_color='' margin='0 0 10px' icon_animation='' icon_animation_delay='' link='' target='_self'] 57% of marketers agree that video helps them generate a...

Over the years, people have tried various layouts and concepts for their landing pages. There have been a whole lot of successes and just as many failures. Beyond knowing “what works,” it’s important to know what doesn’t work so you don’t make the same mistakes on your landing page. In this post, we’ll cover five of...

Ever since Facebook removed Like-gating back in 2014, social media marketers have been looking for ways to incentivize people for engaging with their social media pages. However, there isn’t a great way to reward people for this engagement. That’s why points for actions giveaways have recently become a popular type of contest for many brands. There are...

Contests are a great way to generate leads and grow your list. But the key to turning leads into long term brand advocates lies in how you engage them after signup. You can use automated email campaigns to build strong relationships with your leads, by setting up these emails to send at exactly the right time...

Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for people to interact with their favorite businesses. After all, who doesn’t love winning a prize? Yes, I could go buy myself a new t-shirt...