February 12, 2019 21 Super Simple eCommerce Promotion Ideas to Boost Your Online Sales
With 67% of millennials and 56% of Gen X now preferring to shop online...
Best Practices
February 4, 2019 5 Ways to Show Customers You Care This Valentine’s Day
Valentine’s Day reminds us to tell the people we care about that we love them. Show your customers some love with a contest or giveaway. The entries you collect in February can be added to your lists that you’ll use in the months to come. Henne Jewelers’ Pick Your Prize Valentine’s Day Contest Jewelry is a popular gift...
January 31, 2019 Online Marketing: Is Email Marketing the New (and Better) Facebook?
Posted at 07:30h
in Best Practices
What are your online marketing goals? If you’re like most marketers, you’re looking to raise brand awareness, gain leads, and increase sales. Would it surprise you if I said email marketing outshines social media marketing by helping you tick all of these boxes? It shouldn’t. Email is an essential tool in your marketing toolbox, and the...
January 22, 2019 The 100 Most Popular Hashtags and Clever Ways to Use Them
Posted at 08:49h
in Best Practices
Does this list describe you? You’re a marketer. You know what hashtags are and how to use them. You don’t want to spend your days figuring out the best hashtags to use. Then keep reading. Using hashtags to help you promote your posts and draw attention to your business is a no-brainer for most marketers. And you’re most...
January 15, 2019 Releasing a New Product? Product Promotion Ideas to Help you Build Hype
More than 100 years ago, the showman P.T. Barnum observed, “Nothing draws a crowd like a crowd.” That statement couldn’t be more true today. Would you dare step foot in a restaurant before checking the reviews? How often do you opt for the YouTube tutorial with five views vs. the one with 5,000? In a world where...
January 13, 2019 Simple Lead Generation Campaigns to Start 2019 Off Right
Having trouble getting back into the flow with your online marketing after the holidays? Dive right in to 2019 with a lead generation campaign. These campaigns are easy to set up quickly, and they work well for engaging your audience. Plus, they generate valuable leads for future remarketing purposes. Mission Foods’ “Snack Showdown” Vote-to-Enter Contest The Super Bowl...
December 18, 2018 Holiday Email Marketing Ideas to Use All Year Long: 28 Examples and Tips
Are you planning to run contests and giveaways to grab your customers’ attention this holiday season? Wondering how you can stay in touch next year with all the new fans and followers you gain from your Thanksgiving, Black Friday and Christmas promotions? We have the marketing automation tools that will help! The engagement you see when you run...
December 6, 2018 The Best Instagram Strategy to Increase Followers and Boost Sales
Which part of this article’s headline convinced you to click on it? Was it the “Instagram followers” part? The “more sales” part? Or, both parts equally? For most business owners, increasing sales is their ultimate goal, but by including the term “Instagram Followers” to this article’s headline, we’ll have increased its SEO and open rate by a good...
December 4, 2018 9 Successful Holiday Campaigns and How to Re-create Them For Your Business
This post has been updated to reflect changes in Facebook/Instagram's policies, announced on December 11, 2018 Instagram changed the way hashtag contests are run in December 2018. Now, Instagram hashtag contest entries must include both the contest hashtag(s) and an @mention of the Instagram Business Account running the contest. Learn more by reading Hashtag Contests & Instagram’s...
November 29, 2018 A Social Media Marketing Strategy to Follow: 5 Successful Examples
If you want to build a successful digital marketing campaign, you’ll need to step out of your comfort zone and think out of the box. I’m not talking about reinventing the wheel, but rather about finding the right inspiration, strategies, and twists to effectively communicate your messages to your unique audience. Big brands like Dollar Shave Club,...