If you’re planning on running an online contest, I have a little disconcerting news for you: people cheat. It happens in contests of all sizes, no matter the prize or premise. You may think, “My contest is immune to cheaters - I’m just giving away a few bottles of nail polish.” But I’ve seen cheating happen in...
When I think back over the last year and a half, it’s sometimes hard to find the silver lining. So many lives were lost or changed forever that it doesn’t feel right to consider any positive impacts. However, when interviewing candidates for our excellent support team, we asked interviewees what they thought were the best and...
Do you ever get the urge to buy something while scrolling through your Instagram feed? I know I do! As a marketer, you put time into crafting a brand identity and creating images that make fans like me want to open our wallets, but Instagram makes it hard to actually BUY those products and services. Below...
Landing pages can be a crucial step in a high-converting sales funnel. But for retailers, small business owners, and some marketers, you may think hiring an expensive web designer is the only way to get professional results. Much like so many other mediums of content creation, there are tools to help you build and publish landing pages....
Did you know that over 500 million people use Instagram (IG) Stories EVERY DAY? Not only that, according to Instagram, 58% of folks became more interested in a brand or product after seeing it in Stories. These numbers explain why so many brands and influencers have moved to regularly using Stories instead of posting directly to...
If seeing the word “June” on your calendar elicits shock and disbelief, you and I are in the same boat. With that said, we have to face facts that summer is right around the corner - a busy and profitable time of year for many businesses. As with any seasonal rush, it’s best to have a promotion...
Gone are the days where simply advertising your annual sales event will bring customers rushing through your doors. Instead, in the age of social media, sales events have become interactive extravaganzas complete with contests, special offers and live virtual gatherings. Le Vian is a fine jewelry company. Like many jewelers, Valentine’s Day is a major holiday for...
I was at the register, internally celebrating my decision to treat myself to some new shoes, when the clerk asked, “Can I get your email?” The question came out of nowhere with no explanation as to why she wanted it. My gut reaction was to snap back with, “No freakin’ way!” Though I did say no,...
As an iPhone user, Apple’s announcement last June that they would start requiring apps to ask for permission to track folks across websites and apps was a welcome surprise. The feeling that I could be in control of just a bit of the information that was being collected about me felt good. However, as a marketer, I...
It's easy to get lost in executing a marketing campaign and neglect the most important long-term aspect of its outcomes. The numbers. You may see an intermittent spike in sales, increase in leads, and a general lift in brand awareness, but what does that all mean for the future? How will you get even better results next time? Tracking...
