Best Practices

The events happening around the world at the moment are unprecedented… Things that once appeared to be a far-fetched Hollywood storyline are now the reality of day-to-day living for many individuals. Our governments have some extremely hard choices to make about societal health and economic prosperity. For many businesses, the decision to lock down the activity of non-essential services...

Whoever said “good things come to those who wait” wasn’t referring to our recent Instant Win Beanie Giveaway. Here at ShortStack headquarters, the crew had a box full of beanies and a list of marketing goals. It was the perfect opportunity to make good use of our Instant Win feature - a feature ShortStack users have...

We can all agree that email marketing is still one of the most powerful ways to connect with your audience. But if your idea of email marketing is sending one homogeneous message to a single list of subscribers, I have some exciting news to share: there’s a lot you can do to step up your email...

Whether your client base represents a vast smorgasbord of industries or your services better serve a market niche, it's imperative that you’re able to deliver on whatever requests come your way. Thousands of agencies have trusted ShortStack to be their go-to for contests, giveaways, hashtag campaigns, quizzes, landing pages, and pretty much whatever other interactive digital content...

Remember when your parents and teachers told you “you can be anything you wanna be”? In a way, that’s especially true today. In this information age, we can learn just about anything - it just takes some time to digest a few “how to” articles and YouTube videos. This isn’t to say you can learn to...

In today’s world, so many things happen with a click of a button. A ride can be ordered. Groceries can be delivered. Money can be sent. We’re used to instant gratification in our everyday lives, so why not harness this trend in your next contest? Instant win contests allow you to do just this. With an instant...

In the old days, growing a following on Facebook was simple - you’d set up a giveaway on your Facebook Page, tell your audience to “Like this Page to enter” and watch your like tally soar. This practice was called Like-gating, and when Facebook outlawed it in 2014, torch and pitchfork-wielding mobs nearly took to the...

Google “how to get more followers” and your search results will scroll for an eternity. Everyone’s writing about how to beef up your Facebook and Instagram following because the topic gets so many clicks. What does this boil down to? Business owners are clambering for their share of the follower pie. But is the size of your...