Photo contests are not only popular, but they allow brands to collect user-generated content (UGC) that can be used in future marketing campaigns. We used our branded photo frames feature to spice up our National Pancake Day contest, then added a twist by making it an instant win giveaway. Read on to learn how we did

Building a list of potential buyers and sellers is essential for anyone in real estate. While your competitors are using open houses to get the word out about themselves, you can start building relationships with real people all over town without leaving your office. Instead of relying on the same old boring methods of lead generation,

You’ve booked a killer lineup at your concert venue, but are the headliner and opening acts enough to pack the house? With a few online strategies, you can go the extra mile to grow your following, build hype, and ultimately fill those seats. The best part? By implementing the marketing elements outlined in this article, you

Having worked with thousands of brands over the last ten years, there’s one thing we know here at ShortStack, and that’s contests – what works, what doesn’t, and everything in between. A lot has changed over the years, but there’s one truth that hasn’t wavered – when building your contest, the more work it takes to

Creating ways to stand out and engage with fans can be difficult. A t-shirt toss may bring some quick excitement to the arena. I know this because I used to operate a t-shirt cannon at sporting events, so take it from someone with experience; it limits engagement. Not everyone has the opportunity to get a t-shirt,

As a business owner, one thing is for certain – you’re a master of your craft, an expert in your field, and a thought leader in your industry. So, developing the next big product that will send your business soaring to new heights may come naturally. But for many, marketing that new product may not be

Let’s face it, your fans don’t get enough credit. They stand by the team win or lose. They show their support by following team news, buying merchandise and showing their love year-round. So why not go the extra mile for them? Sure, t-shirt tosses and kiss cams are exciting for a minute, but what about all

Folks in the restaurant industry know that it can be difficult to stand out in a crowd. From coming up with new menu options to all of the day-to-day operations that come with running a restaurant, marketing is often put on the back burner (no pun intended). Luckily, we have a few ideas to take some

If you’re new to contest marketing, or just want to shake up your strategy, knowing what your entry collection options are is a great place to start. Depending on your contest’s goal, choosing your entry collection method can go a long way in helping you to achieve that goal. So, let’s jump right in and go

It can be difficult to set your restaurant apart from others in your city. While your food may be different, oftentimes the marketing is either lacking or is too similar and does not reach the number of people it should, or could, be reaching. ShortStack can help set you apart from your competition by creating a