Best Practices

Have you celebrated National Pancake Day? How about National Sisters Day or National Margarita Day? Yes, I know they aren’t real holidays, but I’ve celebrated all three of the aforementioned days (and many more) because they’re fun! National days are also great marketing opportunities for businesses due to their popularity on social media. Don’t believe me? Search...

Google “how to get more followers” and your search results will scroll for an eternity. Everyone’s writing about how to beef up your Facebook and Instagram following because the topic gets so many clicks. What does this boil down to? Business owners are clambering for their share of the follower pie. But is the size of your...

Branding is more important than ever… It’s estimated that multi-platform brand consistency can increase revenue by 23% and it takes 5 to 7 impressions for people to remember your brand. In short, you need to generate brand visibility across multiple platforms to build trust and recognition with prospects. A small, but significant thing you can do to increase brand...

The internet is crowded, loud, and competitive. There are countless blogs, websites, banner ads, social networks and video clips distracting your customers from what it is you have to offer. Rising above the noise to get quality leads that will convert into sales is more challenging than ever. Marketers are turning to an old favorite to better engage...

Instagram - it’s synonymous with young people and their 21st century terms like “influencer,” “brand,” “lifestyle” and things you may be struggling to fit into your marketing approach. If you’re reading this post, you’ve most likely decided it’s important to be a part of the platform that sees 1 Billion active users every month. Smart move! But...

Whether you’re a “lists” person or someone who goes with the flow, it’s always much easier to have a basic outline when trying something new. Having a roadmap for a project saves a lot of time. This is especially true when running an online contest. I’ve compiled a list of six elements you absolutely need to have...

When you think of the word “design” in regard to a landing page, you probably think of colors, fonts and layouts. However, it can also encompass other aspects of your landing page, like the user experience and the fields you include in online forms. Similarly, when designing your landing page, it’s important to implement a way...

You may have seen a substantial uptick in customer acquisition during the holiday season, but what happens when the gift exchanges are over, the gift cards are spent, and there are still months until the next shopping rush? That holiday season surplus of revenue will obviously need to be replenished, and a great place to start is...

Are you looking to create contests, giveaways, or interactive landing pages at speed? If so, the ShortStack template library will be your best friend. With over a decade of experience, data from thousands of campaigns, and an almost endless list of split tests, the ShortStack team has learned a thing or two about optimizing landing pages. Those learnings have...