Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential
Marketing a nonprofit is all about telling a story and engaging the senses of your audience. The content you produce, regardless of the channel,
Promotional campaigns, including Facebook and Instagram contests, are a great way to engage existing customers, get in front of new customers, and collect user-generated
The popularity of boutique wineries and craft breweries has grown exponentially in recent years. There’s something about a quirky-tasting brew bottled up with an
Instagram started as a simple app. A place to show your photos to your family and friends. Back in 2010, the app had one
There you are, feeling good about all of the hard work you’ve put into your brand’s Instagram presence. You finally have consistent uploads across
Did you know that over 60% of people aged 18-34 believe the ‘Instagrammability’ of a location is the most important factor in deciding a
As marketers, we’re starting to truly understand the value of authentic content. A scroll past your friend’s vacation photo posted to Instagram can do
Brands versed in using user-generated content are cashing in on mind-blowing success. This infographic explores the reasons why UGC is so impactful, and how
The Global Wellness Economy is valued at $3.7 trillion, based on research documented in Shopify’s Health and Wellness Industry Report. It includes a breakdown
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