Best Practices

Using Facebook's Page Tab Apps for campaigns has long been on the decline. Most brands don’t even bother with them anymore. Instead, folks are publishing campaigns in locations that are easier to access. Outside of Page Tab Apps, ShortStack allows you to publish campaigns: As standalone landing pages; By embedding on your website; and Using your...

If there’s one industry the photo-forward platform of Instagram has completely turned on its head, it’s Beauty and Personal Care. There couldn’t be a more perfect environment for trend-setters, personal care evangelists and beauty divas, than a feed of photos, perfectly masqueraded in their appropriate filter. In fact 82% of women believe social media is the...

It’s been nearly six years since Facebook overhauled its promotion guidelines to allow comments and/or likes as contest entries. This type of “Comment or Like to Enter” contest is also known as a Timeline contest. Some third party app providers gasped a little when Facebook made its announcement, fearing this would replace the need for custom-built online...

If a trek through Patagonia or reaching the summit of Kilimanjaro is on your bucket list, the people at OneSeed Expeditions can get you there. OneSeed Expeditions is an organization building a community of adventure seekers by offering guided expeditions and customized adventures. By partnering with the communities they travel to, they have a positive financial...

The digital marketing landscape is constantly changing, but one thing is for certain: email marketing isn't going away. Over the years, email has evolved into much more than just a laundry list of endless messages to respond to (although we get it, sometimes it feels that way). Today, email technology is smarter and consumers are savvier with...

B2B marketers face a unique set of challenges when creating online marketing campaigns. Unlike B2C marketing, it’s a bit more difficult for B2B businesses to find their target market and collect qualified leads. B2B marketers don’t want to waste their time and resources casting a net for more general leads that might work well for B2C...

In the realm of marketing, the word engagement gets tossed around a lot. You may understand it in reference to your social media profiles - likes, comments, follows, shares, clicks, etc. - since that is where a significant portion of your audience engages with your brand. But why is engagement so important? Fostering a level of engagement helps...

Why should someone trust your business? Maybe they find you by typing a query into Google. Or perhaps they stumble across your business from a Facebook ad or a link from someone else’s website… At this point in the relationship, you’re nothing but a stranger. Yes, they’ve found their way to your website, but what makes you any more...