Best Practices

The series of emails you schedule to follow-up with entrants of a contest is critical to a campaign’s return on investment. Either you build trust, credibility, and buying propensity…  or your new leads unsubscribe, never to be seen again. The thing is, email marketing is still one of the most personalized ways of communicating with new prospects. And...

Immediate gratification… That’s what many of your customers are looking for. They want rewards, discounts, and prizes now, not in a month, week, or day. This is the power of instant win giveaways. Instant win giveaways reward selected participants with an immediate reward upon entry. Most commonly, these instant rewards are unique codes for discounts, special deals, or hidden...

Google “how to get more followers” and your search results will scroll for an eternity. Everyone’s writing about how to beef up your Facebook and Instagram following because the topic gets so many clicks. What does this boil down to? Business owners are clambering for their share of the follower pie. But is the size of your...

Are the contests you run boring your customers? It’s a provocative statement, but one that many marketers and business owners should take seriously. The thing is… contests and giveaways have been around for as long as you and I can remember. While the psychological triggers that make participants go crazy for free stuff haven’t changed, the contest marketing landscape...

Header images are often the first thing visitors notice when they arrive on your website, landing page or marketing campaign. This makes them one of the most important tools for conveying what you want your visitors to know about your site and your business. Now, don’t let me fool you, I’m no design expert. However, I...

Instagram is becoming more and more competitive. There are now over a billion users now and engagement levels are on the decline.  If you want to beat out your competition and rank higher in your Instagram followers’ feed and on the explore page, you need to do something different that will help you stand out. And the...

Are you planning to run contests and giveaways to grab your customers’ attention this holiday season? Wondering how you can stay in touch next year with all the new fans and followers you gain from your Thanksgiving, Black Friday and Christmas promotions? We have the email marketing tools that will help! The engagement you see when you run...