Business & Marketing Strategy

May 4, 2021

Posted at 07:50h in Business & Marketing Strategy

You may be wondering what all the fuss is about microsites. Isn’t all the information your customers need already available on your website? While this can be true, microsites provide numerous benefits that work in unison with a well-organized web presence. They have a certain focus and simplicity that makes it easy for users to find the information they...

September 10, 2020

Posted at 07:46h in Best Practices, Business & Marketing Strategy, Social Media

For years, people have included images in their social media posts since visual media is the key to driving more engagement. Images produce powerful results and will continue to do so. [icons size='' custom_size='40' icon='fa-video-camera' type='normal' position='' border='no' border_color='' icon_color='' background_color='' margin='0 0 10px' icon_animation='' icon_animation_delay='' link='' target='_self'] 57% of marketers agree that video helps them generate a...

August 13, 2020

Posted at 07:09h in Business & Marketing Strategy, Campaign & Contest Ideas

Do you run social media contests to build awareness, generate leads, or engage with your audience? If so you’re not alone. Contests and giveaways have a long-standing record of success for big brands. For example, Valvoline collected over 38,000 leads with its “Dream Garage Giveaway,” and SunRype gathered over 97,000 entries with its “Home Gym Giveaway.” These are big lead...

June 11, 2020

Posted at 07:21h in Best Practices, Business & Marketing Strategy, Campaign & Contest Ideas

Are you using contests, sweepstakes, or giveaways to generate leads for your business? From traditional offline car raffles at your local mall to viral Instagram photo contests and beyond, this form of marketing has been used by businesses of all shapes and sizes for as long as any of us can remember. The sustained popularity of contest marketing...

May 7, 2020

Posted at 07:17h in Business & Marketing Strategy, Customer Data & Engagement

Are you daunted by the thought of asking customers for reviews? Maybe you’ve tried to ask in the past and have been rejected… Or perhaps you feel uncomfortable with the thought of asking a paying customer for something in return - after all, they’ve just paid you for a good or service. But if you don’t have an active...

April 9, 2020

Posted at 07:48h in Best Practices, Business & Marketing Strategy

More followers, more traffic, more engagement, more, more, more… What does all of this actually mean for your business? Many brands fall into the trap of chasing the metrics. They obsess over vanity numbers that distract us from what really matters. Of course, what really matters will differ from brand to brand. But when you’re constructing a marketing plan...

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