Business & Marketing Strategy

For years, people have included images in their social media posts since visual media is the key to driving more engagement. Images produce powerful results and will continue to do so. [icons size='' custom_size='40' icon='fa-video-camera' type='normal' position='' border='no' border_color='' icon_color='' background_color='' margin='0 0 10px' icon_animation='' icon_animation_delay='' link='' target='_self'] 57% of marketers agree that video helps them generate a...

Do you run social media contests to build awareness, generate leads, or engage with your audience? If so you’re not alone. Contests and giveaways have a long-standing record of success for big brands. For example, Valvoline collected over 38,000 leads with its “Dream Garage Giveaway,” and SunRype gathered over 97,000 entries with its “Home Gym Giveaway.” These are big lead...

Are you using contests, sweepstakes, or giveaways to generate leads for your business? From traditional offline car raffles at your local mall to viral Instagram photo contests and beyond, this form of marketing has been used by businesses of all shapes and sizes for as long as any of us can remember. The sustained popularity of contest marketing...

Are you daunted by the thought of asking customers for reviews? Maybe you’ve tried to ask in the past and have been rejected… Or perhaps you feel uncomfortable with the thought of asking a paying customer for something in return - after all, they’ve just paid you for a good or service. But if you don’t have an active...

More followers, more traffic, more engagement, more, more, more… What does all of this actually mean for your business? Many brands fall into the trap of chasing the metrics. They obsess over vanity numbers that distract us from what really matters. Of course, what really matters will differ from brand to brand. But when you’re constructing a marketing plan...

Are the contests you run boring your customers? It’s a provocative statement, but one that many marketers and business owners should take seriously. The thing is… contests and giveaways have been around for as long as you and I can remember. While the psychological triggers that make participants go crazy for free stuff haven’t changed, the contest marketing landscape...