We can all agree that email marketing is still one of the most powerful ways to connect with your audience. But if your idea of email marketing is sending one homogeneous message to a single list of subscribers, I have some exciting news to share: there’s a lot you can do to step up your email...
For years, people have included images in their social media posts since visual media is the key to driving more engagement. Images produce powerful results and will continue to do so. [icons size='' custom_size='40' icon='fa-video-camera' type='normal' position='' border='no' border_color='' icon_color='' background_color='' margin='0 0 10px' icon_animation='' icon_animation_delay='' link='' target='_self'] 57% of marketers agree that video helps them generate a...
Do you run social media contests to build awareness, generate leads, or engage with your audience? If so you’re not alone. Contests and giveaways have a long-standing record of success for big brands. For example, Valvoline collected over 38,000 leads with its “Dream Garage Giveaway,” and SunRype gathered over 97,000 entries with its “Home Gym Giveaway.” These are big lead...
Are you using contests, sweepstakes, or giveaways to generate leads for your business? From traditional offline car raffles at your local mall to viral Instagram photo contests and beyond, this form of marketing has been used by businesses of all shapes and sizes for as long as any of us can remember. The sustained popularity of contest marketing...
Facebook and Twitter are old news; these days, if you want to make your mark on social media, you need an active presence on Instagram. Over 200 million instagrammers visit at least one business profile every day. And 90% of accounts follow a business on Instagram Getting on Instagram is just the first step. Modern consumers are more...
Are you daunted by the thought of asking customers for reviews? Maybe you’ve tried to ask in the past and have been rejected… Or perhaps you feel uncomfortable with the thought of asking a paying customer for something in return - after all, they’ve just paid you for a good or service. But if you don’t have an active...
More followers, more traffic, more engagement, more, more, more… What does all of this actually mean for your business? Many brands fall into the trap of chasing the metrics. They obsess over vanity numbers that distract us from what really matters. Of course, what really matters will differ from brand to brand. But when you’re constructing a marketing plan...
Whether the COVID-19 virus has affected you directly or you’re among the millions who will suffer the economic impact of a nation-wide quarantine (or both!), it’s so important to try and focus on the positive. 1.) You’re not alone. There is comfort in knowing that the nation and many parts of the world are experiencing these...
Have you ever thought about newsjacking a big event for a marketing campaign? Of course, most brands run campaigns for yearly events such as Valentine’s Day, Black Friday, and Christmas, but I'm not referring to these types of events...
Are the contests you run boring your customers? It’s a provocative statement, but one that many marketers and business owners should take seriously. The thing is… contests and giveaways have been around for as long as you and I can remember. While the psychological triggers that make participants go crazy for free stuff haven’t changed, the contest marketing landscape...
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