Online giveaways are a popular tactic for engaging with your audience and increasing lead flow. Their interactive nature combined with the psychology of winning forms the perfect storm of value and virality for your prospective customers. The problem is, giveaways are resource-heavy marketing campaigns. You need to choose an attractive prize, take photos, create marketing graphics,

We’ve all seen those late night infomercials advertising the kitchen machine that replaces every appliance in your cabinets. What if you could boast the same about software? Imagine canceling a handful of your current software subscriptions for one that could handle more of your marketing needs. In this article, I’ll show you how a software program

You may be wondering what all the fuss is about microsites. Isn’t all the information your customers need already available on your website? While this can be true, microsites provide numerous benefits that work in unison with a well-organized web presence. They have a certain focus and simplicity that makes it easy for users to find