Campaign Ideas

In 2018, Black Friday sales smashed all previous records with upward of $6 billion in revenue for eCommerce businesses. Things are predicted to get even bigger this year, with holiday sales forecasted to grow by more than 13% in 2019! How do you plan on getting your slice of that $6-billion-dollar pie? [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center"...

The holidays are approaching at lightning speed. Need ideas for reaching your target market during November? Below are six online marketing campaigns created by ShortStack users that are sure to inspire you for your next Thanksgiving, Black Friday or Giving Tuesday campaign. Pacific Eye’s “Pacific Eye Gives Back” Challenge Thanksgiving is a holiday that reminds us to share...

Are you all prepped and ready for the holiday marketing season? Your customers will inevitably be searching far and wide for deals - at their local mall, in their inbox, and on social media. And as I’ve discussed previously, a “deal” is not always necessarily about discounting and devaluing your products but finding an exchange of value...

The holiday season is almost upon us again… With this time of year comes certain expectations and opportunities for brands of all shapes and sizes to execute promotions, campaigns, and special offers -- all in an attempt to pique customer interest. One thing we do know is that consumer spending spikes in the holiday season. People are ready...

It’s exhilarating… That feeling you get during the holiday season when sales spike and new customers keep rolling through the door. You may even get to the point when you have to turn off the payment notifications on your cell phone because the incessant vibrating is becoming too much. Then… crickets. January hits and it’s a ghost town. That new...

We’ve all been exposed to it at one time or another… Viral marketing. Whether it’s a YouTube video that catches fire, a trending hashtag, or a viral giveaway that everyone is talking about, viral marketing campaigns are a regular occurrence in today’s digitally-powered social media world. But I’m sure you’ve asked this question before; “What makes a campaign go...

How well do your online marketing campaigns sync with your offline initiatives? For most businesses, the answer is probably “not very well.” Too often online and offline marketing are seen as two separate departments, siloed in their own world of strategy and anticipated outcomes. Some of the more cohesive organizations have the events team collaborate with social media managers...