If you’re planning on running an online contest, I have a little disconcerting news for you: people cheat. It happens in contests of all sizes, no matter the prize or premise. You may think, “My contest is immune to cheaters - I’m just giving away a few bottles of nail polish.” But I’ve seen cheating happen in...
Summer is in full swing, and with August right around the corner, some of the hottest days of the year are yet to come. For most Americans, August is a transition month. A time to eke out as much summer fun and vacation time as possible before getting back to the grind. I wouldn’t say that August is...
School’s out, the weather is warm, and families all across the United States are vacationing at their favorite spots. While July is an exciting time to catch up with friends and family, it’s tricky for some brands to connect with customers. They are spread out all across the country, with regular routines and habits thrown out the...
Launching a podcast is a big undertaking. In fact, half of ALL podcasts have less than 14 episodes. That means that a majority of people start, don’t get traction, and give up. The day-to-day grind of finding guests, recording episodes, editing, publishing, and promoting is a lot of work with very little return on investment in the short term. Podcasting...
The sun is out, the birds are chirping, and the mercury is rising. Summer is upon us. There is excitement and positive vibes in the air as your customers prepare for summer vacations, hiking adventures, and outdoor events. But how does your brand ride the wave of positivity that comes with summer? What campaigns can you launch in June...
Landing pages -- individual web pages that are separate from a company’s main website -- are a way to target specific audiences and prime them to buy what you’re selling. At ShortStack.com, we create landing pages to highlight specific features of our software, like our analytics reports and our popular hashtag contests. We also create landing pages that...
Summer is just around the corner, and May is an excellent opportunity to ramp up the excitement levels of your marketing campaigns. There’s a sense of anticipation in the air as the weather gets warmer and your customers prepare for vacations, outdoor activities, and summer celebrations. Energy levels lift, and brand interactions become fun and relaxing rather...
Do you want to run a marketing campaign but you’re tired of running a promotion? There are a variety of ways you can run marketing campaigns that garner engagement and reach your audience without having to give something away. The best outlet for these campaigns is social media. Did you know that 8 out of 10 small businesses use social media for...
Are you looking for April contest and campaign ideas? You’re in the right place… Coming up with unique ways to engage your customers can be challenging (and tiring). That’s why, each month, I put together a round-up of ideas to help get your creative juices flowing. Every month of the calendar year is unique. There is typically a dominant...
Google “how to get more followers” and your search results will scroll for an eternity. Everyone’s writing about how to beef up your Facebook and Instagram following because the topic gets so many clicks. What does this boil down to? Business owners are clambering for their share of the follower pie. But is the size of your...
