Restaurants and bars face a lot of competition. The key to being the go-to spot on your block is creating offers customers can’t resist and then getting the word out about them. This week, we’re featuring three campaigns to help restaurants and bars build their lists of leads and then leverage those leads using email. That...
Free “resources” suck… Well, not really, but they are not as effective as they used to be. Our attention spans are diminishing by the day, and no one has time to read your eBook. It’s a natural progression of perceived value: Phase 1: Something is worth paying for - an eBook. When you pay for it, you read every...
Your customers are bored with your content… They are scrolling through their Facebook feed at a rate like never before, creating disappearing videos, talking to search engines because they don’t want to type, and ignoring your advertising messages. So what are you going to do about it? Create another run-of-the-mill blog post? Ramp up your ad spend so...
Offering downloadable content is a cost-effective way for you to boost awareness, build an email list, and gain subscribers and/or customers. The right downloadable content, like a suite of templates for social media platforms, can drive engagement with your brand. But what kind of content will be exciting enough to get immediate downloads -- and get...
Savvy marketers are always looking ahead, which is why we're already seeing lots of ShortStack users gearing up for one of the biggest marketing opportunities of the summer: Father's Day. The majority of Americans celebrate Father's Day (as many as 76%) and spend around $15 billion on gifts.* That spells potential for brands and businesses of all sizes. Are...
Health and wellness businesses vary widely, but they all have one thing in common -- their goal is to make people feel good. Lead-generation campaigns designed to bring customers through the door are essential to the success of any business, but this is especially true of health and wellness businesses that require repeat visits from their...
"BuzzFeed" and personality quizzes may be all fun and games on Facebook, but quizzes are good for more than entertainment. They present a tremendous opportunity for marketers to learn about their customers’ preferences. Back-to-school season is a profitable time of year for many retailers. In the fall of 2017, ShortStack designed a quiz for a company we’ll...
Landing pages have one purpose: To get people who visit the page to convert to the next phase of the buying journey, whatever that means for your brand. Do you want people to sign up for a free trial of your plan? Purchase immediately? Subscribe to your newsletter? In an ideal scenario, the customer experience on your...
The War of 2018 is raging. The battleground is social media. If you want a fighting chance at surviving, you’re going to need weapons of mass engagement. In social media marketing, every brand seeks “engagement,” but only some achieve it. According to the definition of “engage,” snagged from an online dictionary, to engage is to occupy, attract, or involve...
Right about now, your customers are starting to look for creative ways to spoil their moms. I'm here to help you help them! Americans love their moms. In fact, we love them so much we routinely spend more than $21 billion dollars on Mother's Day gifts, like jewelry, spa treatments and flowers. But even if you don't...
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