If you're marketing on Instagram, chances are you've already run a contest or a giveaway, or you're planning to in the coming weeks. Contests are still super effective on Instagram and can generate tons of engagement -- probably more than they do on any other social network -- and bring you the ROI I bet you're...
Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for people to interact with their favorite businesses. After all, who doesn’t love winning a prize? Yes, I could go buy myself a new t-shirt...
If you've ever wasted an afternoon procrastinating on Facebook, you have probably stopped your scrolling at least once or twice to take a quiz. Those seemingly silly quizzes are actually a powerful marketing tool - and the perfect way to turn social media followers into loyal customers. Strategic integration of marketing quizzes with the rest of your digital...
Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for people to interact with their favorite businesses. After all, who doesn’t love winning a prize? Yes, I could go buy myself a new t-shirt...
Free “resources” suck… Well, not really, but they are not as effective as they used to be. Our attention spans are diminishing by the day, and no one has time to read your eBook. It’s a natural progression of perceived value: Phase 1: Something is worth paying for - an eBook. When you pay for it, you read every...
Instagram contests bring in followers – one industry study showed a +70% increase in followers for accounts using contests. We wanted to share some ideas that any business could try. In this post, we’ll look at a handful of Instagram contests, examine why they were successful, and identify key elements that drove their appeal. Examples of Inspiring Instagram...
Partnership marketing is everywhere. If you haven’t had your head in the sand, you know that social media influencers are constantly pitching products and services they “can’t live without.” However, marketers have been partnering with other businesses to promote their products and services long before influencers were a thing. Still, partnership marketing can be tricky. The main...
Imagine if the prize you gave away in a contest created more brand awareness than the contest itself? It may sound crazy, but that is the power of an experience as a giveaway prize. Instead of rewarding a contest winner with a physical product, we’re seeing a trend developing which is all about the Instagrammable experience. And it...
Today’s marketers know how important customer data is to every decision they make. From product development to what type of marketing campaign to run to what time of day to send an email, data is king. However, people are wary of who they give their data to and what data they provide, which makes it harder...
Are you looking to launch a viral giveaway? If they hit the right chord with your audience, social media contests have a way of catching fire. Before you know it, you’ve attracted thousands of new leads, followers, and brand advocates. But what is it about social media giveaways that make them so addictive? Why are these campaigns more likely...
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