As a business owner, you’ve probably heard it a million times already: "the power is in the list" and "email is king." So, the power is in the list, but why? The ‘list,’ as in your email list, is powerful because it is a direct line to your customers, and it’s one you have control over. Unlike a...
Email marketing isn’t what it used to be. Think of two opposite ends of a spectrum - on the one end, you have the game of Hungry Hungry Hippos in which players frantically grab at a bunch of marbles to try to collect the most. On the opposite end, think of a fine antiquities dealer, thoughtfully curating...
If you're marketing on Instagram, chances are you've already run a contest or a giveaway, or you're planning to in the coming weeks (hint: it's time to start thinking about the holidays). Contests are still super effective on Instagram and can generate tons of engagement -- probably more than they do on any other social network...
Attention is a problem… engagement is a problem… conversion is a problem… With so many businesses in every niche and industry imaginable having an online presence, it’s becoming harder and harder to cut through all of the noise and get your brand noticed. Just consider this fact: There are over 140,000 new websites launched each day! As a...
Are your customers outdoorsy types? Make sure they choose your brand for their next adventure. How? By creating online marketing campaigns inspired by the great outdoors! You can build any one of these campaigns to collect leads, and then use email marketing to nurture those leads into sales. Below you’ll find five campaigns built by ShortStack...
So you’re running a promotional giveaway… Is it to capture new leads? Nurture current prospects? Engage your customers? Or something else? Whatever your reason, sometimes it’s hard to come up with ideas that will help you stand out from the competition. After all, promotional giveaways are hardly a new marketing tactic. Brands have been using giveaways and sweepstakes...
Quick: Scroll through your Facebook feed. What do you see? A slo-mo video of your neighbor’s dog shaking off after jumping in the pool? A time-lapse video of your creative friend decorating an elaborate wedding cake? Or maybe a gif of your nephew doing a “sweet jump” off of a homemade ramp?! So much video! It's easy to see...
Restaurants and bars face a lot of competition. The key to being the go-to spot on your block is creating offers customers can’t resist and then getting the word out about them. This week, we’re featuring three campaigns to help restaurants and bars build their lists of leads and then leverage those leads using email. That...
Free “resources” suck… Well, not really, but they are not as effective as they used to be. Our attention spans are diminishing by the day, and no one has time to read your eBook. It’s a natural progression of perceived value: Phase 1: Something is worth paying for - an eBook. When you pay for it, you read every...
Your customers are bored with your content… They are scrolling through their Facebook feed at a rate like never before, creating disappearing videos, talking to search engines because they don’t want to type, and ignoring your advertising messages. So what are you going to do about it? Create another run-of-the-mill blog post? Ramp up your ad spend so...
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