With all the fanfare and chaos for Halloween, Thanksgiving, Black Friday, and Cyber Monday… you may feel like taking a breath in December. But don’t put your feet up just yet. December is another BIG month of consumer spending and a critical time for you to connect with your customers and clients. With Christmas on the horizon and...
Christmas will be different in 2020, there’s no questioning that. But the psychology of consumer spending won’t change all that much. Your customers will still be actively searching for gifts, spreading joy, and finding ways to connect with their loved ones at an uncertain time. With that being said, much of your marketing and sales activity will have to...
As we enter November, many brands and businesses are preparing for a peak season of sales. Despite social distancing and the global pandemic, consumers are spending money online like never before. Contests and giveaways are a popular way to engage with your audience, capture leads, and convert sales at this time of year. But what campaigns can you run...
With Halloween right around the corner, it’s time to prepare your spooktacular marketing campaigns. This year, Halloween will look a little different than usual. Social distancing has changed the way we all interact and the way you need to connect with your customers. Of course, the current world environment is complex, and in-person events, parties, and pop-up stores...
As we fast approach the “silly” season, a gamut of marketing opportunities await. From Thanksgiving to Christmas and New Year’s Eve, it’s a time for businesses of all shapes and sizes to reap the rewards of a year of hard work. But why wait until November to get the party started? There are numerous excuses for running campaigns...
Believe it or not, the holidays are just around the corner. But with everything the world has dealt with in 2020, they can’t come fast enough. Traditionally, the holiday season is a time for us to reflect, connect with those we care about, and for businesses to capitalize on increased consumer spending. However, will the 2020 holiday season look...
Social media often gets a bad rap for being a superficial, unrealistic, and glorified representation of life. Yes, in some cases, this may be true… But it also has the power to be inspirational. For those that share stories of transformation and are vulnerable about their experiences, it gives hope to those that resonate with the situation they...
If you're marketing on Instagram, chances are you've already run a contest or a giveaway, or you're planning to in the coming weeks. Contests are still super effective on Instagram and can generate tons of engagement -- probably more than they do on any other social network -- and bring you the ROI I bet you're...
Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for people to interact with their favorite businesses. After all, who doesn’t love winning a prize? Yes, I could go buy myself a new t-shirt...
If you've ever wasted an afternoon procrastinating on Facebook, you have probably stopped your scrolling at least once or twice to take a quiz. Those seemingly silly quizzes are actually a powerful marketing tool - and the perfect way to turn social media followers into loyal customers. Strategic integration of marketing quizzes with the rest of your digital...
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