Are coupon codes worth your time? 80% of consumers are more likely to shop from a new brand if it provides a discount coupon, and that number jumps to 89% for millennials. So, yes, in short, coupon codes are an effective marketing tactic...
Marketing campaigns have a lot of moving parts… Goals, budgets, tasks, landing pages, creative, and much more. And that’s not even considering the human element - a complex mix of personalities, agendas, and work styles. The success of a marketing campaign comes back to the cohesive delivery of all of these elements in pursuit of a common goal. Cohesion,...
It’s the shortest month of the year but that doesn’t mean there is a lack of opportunities for marketing your brand in February. In fact, for many brands, February is a month of resurgence after a minor lull in January as your customers find their feet in the new year. This year, perhaps more than ever, your marketing...
Looking for some inspiration to kickstart your marketing campaigns in 2021? You’ve come to the right place. Thousands of ShortStack customers are producing high-converting landing pages to deliver genuine business outcomes every day. We’ve collated 9 of the best examples to invigorate those creative juices as you plan the year of marketing ahead. Whether you’re running a video contest, sweepstakes,...
With all the fanfare and chaos for Halloween, Thanksgiving, Black Friday, and Cyber Monday… you may feel like taking a breath in December. But don’t put your feet up just yet. December is another BIG month of consumer spending and a critical time for you to connect with your customers and clients. With Christmas on the horizon and...
Christmas will be different in 2020, there’s no questioning that. But the psychology of consumer spending won’t change all that much. Your customers will still be actively searching for gifts, spreading joy, and finding ways to connect with their loved ones at an uncertain time. With that being said, much of your marketing and sales activity will have to...
Did you know that YouTube reaches more people in the US than any TV network? And that’s just on mobile… With over 2 billion users, many of whom are aged 18-34, this video sharing platform is a candy store for brands looking to increase awareness and capture leads. Unfortunately, unlocking the potential of YouTube isn’t as easy as posting...
You might have seen (and entered) our holiday contest to find Jack the mischievous elf on various pages of our website. We called it “Jack on the Stack,” which is our own version of Elf on the Shelf. Contests where your entrants are required to explore your website can be both fun AND informative. In this post,...
As we enter November, many brands and businesses are preparing for a peak season of sales. Despite social distancing and the global pandemic, consumers are spending money online like never before. Contests and giveaways are a popular way to engage with your audience, capture leads, and convert sales at this time of year. But what campaigns can you run...
With Halloween right around the corner, it’s time to prepare your spooktacular marketing campaigns. This year, Halloween will look a little different than usual. Social distancing has changed the way we all interact and the way you need to connect with your customers. Of course, the current world environment is complex, and in-person events, parties, and pop-up stores...
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