The end of the year is just around the corner. That means there’s still a little bit of time for one last holiday-marketing push before the new year. Take this last chance to get in front of your customers during 2018 to promote brand awareness and customer engagement -- two keys to sales success that’ll be...
If you want to build a successful digital marketing campaign, you’ll need to step out of your comfort zone and think out of the box. I’m not talking about reinventing the wheel, but rather about finding the right inspiration, strategies, and twists to effectively communicate your messages to your unique audience. Big brands like Dollar Shave Club,...
Need inspiration for your online holiday marketing campaigns? Look no further. We have nine interactive marketing campaigns created by ShortStack users that will get you and your customers in the holiday spirit. Fairtrade Australia & New Zealand’s “12 Days of Christmas” Multi-Day Giveaway Calendar Multi-day giveaway calendars, also known as advent calendars, are popular during the holiday season...
As a brick-and-mortar business, it's easy to get swept up in the buzz that is online marketing. Everyone is telling you that you need to be on social media, getting found on Google, and engaging with your prospects on a website. And yes, to be competitive in today's cut-throat retail world that is true. However, there is still an...
Instagram contests bring in followers – one industry study showed a +70% increase in followers for accounts using contests. We wanted to share some ideas that any business could try. In this post, we’ll look at a handful of Instagram contests, examine why they were successful, and identify key elements that drove their appeal. Examples of Inspiring Instagram...
Are you all prepped and ready for the holiday marketing season? Your customers will inevitably be searching far and wide for deals - at their local mall, in their inbox, and on social media. And as I’ve discussed previously, a “deal” is not always necessarily about discounting and devaluing your products but finding an exchange of value...
Thanksgiving is the last pit stop before a flurry of big-time consumer spending, spearheaded by Black Friday and consolidated throughout December as we near Christmas. It’s the calm before the storm. A time to be thankful, give back to the community and spend time with your family. At least that’s the prevailing sentiment. But Thanksgiving is far from...
In 2017, Black Friday sales smashed all previous records with upward of $5 billion in revenue for eCommerce businesses. Things are predicted to get even bigger this year, with Black Friday sales forecasted to grow by more than 15% in 2018! How do you plan on getting your slice of that near-on $6-billion-dollar pie? [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width"...
Are you looking to drum up support for your candidate or ballot measure during this election cycle? Or are you playing the long game and looking for ways to reach out to supporters once election season is over? Whatever your goals, online marketing campaigns can help you meet them! As I’m sure you know, online marketing campaigns...
The holiday season is almost upon us again… With this time of year comes certain expectations and opportunities for brands of all shapes and sizes to execute promotions, campaigns, and special offers -- all in an attempt to pique customer interest. One thing we do know is that consumer spending spikes in the holiday season with holiday sales...
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