Landing pages -- individual web pages that are separate from a company’s main website -- are a way to target specific audiences and prime them to buy what you’re selling. At ShortStack.com, we create landing pages to highlight specific features of our software, like our analytics reports and our popular hashtag contests. We also create landing pages that...
Summer is just around the corner, and May is an excellent opportunity to ramp up the excitement levels of your marketing campaigns. There’s a sense of anticipation in the air as the weather gets warmer and your customers prepare for vacations, outdoor activities, and summer celebrations. Energy levels lift, and brand interactions become fun and relaxing rather...
Do you want to run a marketing campaign but you’re tired of running a promotion? There are a variety of ways you can run marketing campaigns that garner engagement and reach your audience without having to give something away. The best outlet for these campaigns is social media. Did you know that 8 out of 10 small businesses use social media for...
Are you looking for April contest and campaign ideas? You’re in the right place… Coming up with unique ways to engage your customers can be challenging (and tiring). That’s why, each month, I put together a round-up of ideas to help get your creative juices flowing. Every month of the calendar year is unique. There is typically a dominant...
Google “how to get more followers” and your search results will scroll for an eternity. Everyone’s writing about how to beef up your Facebook and Instagram following because the topic gets so many clicks. What does this boil down to? Business owners are clambering for their share of the follower pie. But is the size of your...
Are you looking to launch a viral giveaway? If they hit the right chord with your audience, social media contests have a way of catching fire. Before you know it, you’ve attracted thousands of new leads, followers, and brand advocates. But what is it about social media giveaways that make them so addictive? Why are these campaigns more likely...
Branding is more important than ever… It’s estimated that multi-platform brand consistency can increase revenue by 23% and it takes 5 to 7 impressions for people to remember your brand. In short, you need to generate brand visibility across multiple platforms to build trust and recognition with prospects. A small, but significant thing you can do to increase brand...
The internet is crowded, loud, and competitive. There are countless blogs, websites, banner ads, social networks and video clips distracting your customers from what it is you have to offer. Rising above the noise to get quality leads that will convert into sales is more challenging than ever. Marketers are turning to an old favorite to better engage...
Are coupon codes worth your time? 80% of consumers are more likely to shop from a new brand if it provides a discount coupon, and that number jumps to 89% for millennials. So, yes, in short, coupon codes are an effective marketing tactic...
Marketing campaigns have a lot of moving parts… Goals, budgets, tasks, landing pages, creative, and much more. And that’s not even considering the human element - a complex mix of personalities, agendas, and work styles. The success of a marketing campaign comes back to the cohesive delivery of all of these elements in pursuit of a common goal. Cohesion,...
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