Campaign Ideas

We’ve all been exposed to it at one time or another… Viral marketing. Whether it’s a YouTube video that catches fire, a trending hashtag, or a viral giveaway that everyone is talking about, viral marketing campaigns are a regular occurrence in today’s digitally-powered social media world. But I’m sure you’ve asked this question before; “What makes a campaign go...

How well do your online marketing campaigns sync with your offline initiatives? For most businesses, the answer is probably “not very well.” Too often online and offline marketing are seen as two separate departments, siloed in their own world of strategy and anticipated outcomes. Some of the more cohesive organizations have the events team collaborate with social media managers...

For many businesses, strong sales during the holidays are imperative to a successful year. You know what else the holidays are? Insanely busy for both you and your customers. Waiting until the last-minute to execute your interactive marketing campaigns can prevent your business from reaching the largest returns from your holiday-marketing efforts. Our holiday interactive marketing calendar...

For most of us, viral contests are a mythical creature… You hear about social media contests spreading like wildfire and the brands that run them collecting thousands of leads at a low cost. But when you give it a go yourself, the results are underwhelming. Why is that? Is there something wrong with you or your business? I don’t think...

Everyone seems to have a favorite podcast nowadays. From political analysis to sports commentary, comedy shows to investigative reporting, there’s something out there for everyone. This also means there’s a lot of competition out there for podcasters. What can you do to make sure your voice is heard? We have five attention-grabbing online marketing ideas for...

Remember shopping for school pants? You’d come out of the dressing room and your mom would give a little tug on your waist to check for snugness? It wasn’t that long ago that being in a retail business meant setting up shop, and putting actual products (not digital images of products) on display for shoppers to...

Do you want to run a hashtag contest, but haven’t pulled the trigger? What’s holding you back? Hashtag contests are easy for businesses to run and fun for people to participate in. When they’re done right, they promote engagement with customers and can lead to increased sales. We found some awesome hashtag contests created by our...

You see them every day when you log into Facebook or Instagram. Everyone from international powerhouse companies to Instagram influencers post them. What are they? Why, comment to enter contests, of course! Comment contests provide a quick and easy way for your followers to engage with your brand. With a comment contest, it only takes folks a...