Imagine if the prize you gave away in a contest created more brand awareness than the contest itself? It may sound crazy, but that is the power of an experience as a giveaway prize. Instead of rewarding a contest winner with a physical product, we’re seeing a trend developing which is all about the Instagrammable experience. And it...
Have you ever thought about newsjacking a big event for a marketing campaign? Of course, most brands run campaigns for yearly events such as Valentine’s Day, Black Friday, and Christmas, but I'm not referring to these types of events...
With over one billion Instagram accounts active every month and 90% of those accounts following at least one business, Instagram is an essential part of your marketing playbook. Running Instagram contests is an effective way of achieving a range of sought-after outcomes for your business. Whether you’re looking to increase brand awareness, connect with influencers and partners,...
Google “how to get more followers” and your search results will scroll for an eternity. Everyone’s writing about how to beef up your Facebook and Instagram following because the topic gets so many clicks. What does this boil down to? Business owners are clambering for their share of the follower pie. But is the size of your...
Want to double your business in 2020? It’s an ambitious goal, but one that many entrepreneurs achieve year-on-year as their business enters a growth period. However, there’s no “one thing” you can do which will exponentially grow your business in such a short period of time. Fast growth comes from the perfect combination of business mathematics, consistent activity,...
The January slump… It’s an epidemic that has been plaguing retail for as long as any of us can remember. During November and December, sales are flying. You ride the holiday wave all the way to the bank. You’re busy, but it’s a good kind of busy. Then comes January… Product returns start to pile up, sales have plummetted, and...
The beginning of a new year comes with exciting opportunities… It’s a fresh start. A time to reflect, reset, and create ambitious goals for your business. However, when the “ball drops” and the clock strikes 12 on New Year’s Eve, the last thing you want is for your marketing to grind to a halt. Subconsciously, we emit a sigh...
A trillion dollars… It sounds like a fanciful figure that is more likely to be discussed in an Austin Powers movie than in real life. Unless, of course, you are a part of the US eCommerce industry. [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" el_class="blog-image-section"][vc_column][vc_column_text el_class=""] via GIPHY [/vc_column_text][/vc_column][/vc_row] An analysis of the market conditions in the United States by...
Are you planning to run contests and giveaways to grab your customers’ attention this holiday season? Wondering how you can stay in touch next year with all the new fans and followers you gain from your Thanksgiving, Black Friday and Christmas promotions? We have the email marketing tools that will help! The engagement you see when you run...
The sharp decline of revenue after the holiday season is one that all businesses are trying to avoid. Naturally, things will take a bit of a dip. After all, consumers are tightening the purse strings after a lavish end to the previous year. It’s easy to let things slip. Before you know it, February has arrived and you...
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