Campaign Ideas

Are you looking to launch a viral giveaway? If they hit the right chord with your audience, social media contests have a way of catching fire. Before you know it, you’ve attracted thousands of new leads, followers, and brand advocates. But what is it about social media giveaways that make them so addictive? Why are these campaigns more likely...

Whoever said “good things come to those who wait” wasn’t referring to our recent Instant Win Beanie Giveaway. Here at ShortStack headquarters, the crew had a box full of beanies and a list of marketing goals. It was the perfect opportunity to make good use of our Instant Win feature - a feature ShortStack users have...

In today’s world, so many things happen with a click of a button. A ride can be ordered. Groceries can be delivered. Money can be sent. We’re used to instant gratification in our everyday lives, so why not harness this trend in your next contest? Instant win contests allow you to do just this. With an instant...

With over one billion Instagram accounts active every month and 90% of those accounts following at least one business, Instagram is an essential part of your marketing playbook. Running Instagram contests is an effective way of achieving a range of sought-after outcomes for your business. Whether you’re looking to increase brand awareness, connect with influencers and partners,...

In the old days, growing a following on Facebook was simple - you’d set up a giveaway on your Facebook Page, tell your audience to “Like this Page to enter” and watch your like tally soar. This practice was called Like-gating, and when Facebook outlawed it in 2014, torch and pitchfork-wielding mobs nearly took to the...

Google “how to get more followers” and your search results will scroll for an eternity. Everyone’s writing about how to beef up your Facebook and Instagram following because the topic gets so many clicks. What does this boil down to? Business owners are clambering for their share of the follower pie. But is the size of your...

Want to double your business in 2020? It’s an ambitious goal, but one that many entrepreneurs achieve year-on-year as their business enters a growth period. However, there’s no “one thing” you can do which will exponentially grow your business in such a short period of time. Fast growth comes from the perfect combination of business mathematics, consistent activity,...

The January slump… It’s an epidemic that has been plaguing retail for as long as any of us can remember. During November and December, sales are flying. You ride the holiday wave all the way to the bank. You’re busy, but it’s a good kind of busy. Then comes January… Product returns start to pile up, sales have plummetted, and...

The beginning of a new year comes with exciting opportunities… It’s a fresh start. A time to reflect, reset, and create ambitious goals for your business. However, when the “ball drops” and the clock strikes 12 on New Year’s Eve, the last thing you want is for your marketing to grind to a halt. Subconsciously, we emit a sigh...