Chubbies, the men’s clothing brand that makes stretchy quad-displaying shorts and is known for its cheeky tag lines (“Sky’s out, thighs out!”), recently set out to take more ownership of its marketing channels -- namely social and email -- by hosting a user-generated content (UGC) contest. Chubbies’ used ShortStack to run its “2018 Chubbies Man Model...
Giveaways are by far the most popular type of interactive marketing campaigns ShortStack users run. It’s a common scenario for brands to get hundreds of thousands of views and collect tens of thousands of entries and email leads from their campaigns. But a recent Mother’s Day contest, hosted by a small midwestern radio station, got so much...
It's barely summer -- we know -- but it's never too soon to start thinking about the kinds of interactive marketing campaigns you're going to build for the holidays. In fact, now is the perfect time to get your holiday marketing plans in order. Today's post, which highlights a company that ran two multi-day giveaway posts...
"BuzzFeed" and personality quizzes may be all fun and games on Facebook, but quizzes are good for more than entertainment. They present a tremendous opportunity for marketers to learn about their customers’ preferences. Back-to-school season is a profitable time of year for many retailers. In the fall of 2017, ShortStack designed a quiz for a company we’ll...
System76 is a Linux computer manufacturer that designed POP!_OS (Pop!, for short), an operating system for software developers, makers and computer science professionals. Pop! has a devoted user base who appreciate the operating system’s flexibility. System76 also sells custom-built Linux computers. System76 was looking for innovative ways to get as many people as possible to download its...
Camp Chef makes camping grills, portable stoves and smokers, and other equipment for outdoor cooking. They’ve built a devoted following on social media, especially on Facebook and Instagram, because they feature yummy recipes and cooking-demo videos. (In fact, I’m afraid to link you to Camp Chef’s Instagram for fear you’ll get lost in their beautiful feed!...
“We’re pet experts and we’re pet lovers, too,” claims the about page on the Pet Valu website. The company operates the largest retail pet store operation in North America, so it’s a good bet Pet Valu knows a bit about marketing too. I became interested In learning more about what they do when researching companies that have created...
In this week's roundup of campaign examples, you'll see creative uses of our some of our most popular templates. Our template gallery has more than 40 beautiful, readymade templates just ready to be customized and these examples will give you an idea of how you can make them your own. Durham Performing Arts Center’s “So You Think...
Busy week ahead? This week’s campaigns will give you ideas to get a jump on your next project. Let’s cut to the chase. Sebago Brewing Company’s “Discover your Next Dog-Friendly Maine Adventure” Quiz Admit it: You love taking online quizzes to find out which Harry Potter character you are, or where you should go on a dream vacation....
Whether you’re an adventure seeker, solo traveler, family, or foodie, Cruise Lines International Association (CLIA) wants you to know there is a cruise line or ship that’s perfect for you. This was the purpose of their month-long October initiative: “Plan a Cruise Month.” CLIA, the world’s largest cruise industry trade organization, used a month-long hashtag contest...
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