In today’s world, so many things happen with a click of a button. A ride can be ordered. Groceries can be delivered. Money can be sent. We’re used to instant gratification in our everyday lives, so why not harness this trend in your next contest? Instant win contests allow you to do just this. With an instant...
Instagram is the perfect fuel for a travel junkie’s addiction. As someone who loves to travel, scrolling through my Instagram feed is like looking at a digital issue of Travel + Leisure or AFAR. Like many social media users, I use the posts from companies I follow as inspiration for my upcoming trips and to help...
How well do your online marketing campaigns sync with your offline initiatives? For most businesses, the answer is probably “not very well.” Too often online and offline marketing are seen as two separate departments, siloed in their own world of strategy and anticipated outcomes. Some of the more cohesive organizations have the events team collaborate with social media managers...
Launching a new platform takes a lot of effort. Not only do you need to set up the platform and create the content, but you need to develop a marketing strategy that effectively gets the word out about it. However, marketing isn’t one-size-fits-all. Instead, you need to make sure the strategy you employ fits your target...
Everyone seems to have a favorite podcast nowadays. From political analysis to sports commentary, comedy shows to investigative reporting, there’s something out there for everyone. This also means there’s a lot of competition out there for podcasters. What can you do to make sure your voice is heard? We have five attention-grabbing online marketing ideas for...
Big ticket prizes go a long way to boosting the visibility of your promotion and building your list of potential. I mean, who wouldn’t give their name and email address in exchange for the chance to win a house or a truck? However, the bigger the prize, the larger your investment in your contest, so the...
Do you want to run a hashtag contest, but haven’t pulled the trigger? What’s holding you back? Hashtag contests are easy for businesses to run and fun for people to participate in. When they’re done right, they promote engagement with customers and can lead to increased sales. We found some awesome hashtag contests created by our...
You see them every day when you log into Facebook or Instagram. Everyone from international powerhouse companies to Instagram influencers post them. What are they? Why, comment to enter contests, of course! Comment contests provide a quick and easy way for your followers to engage with your brand. With a comment contest, it only takes folks a...
Traveling internationally has become more and more popular. In fact, international travel from the United States rose 6% between 2017 and 2018. That’s probably why we’ve seen so many different types of travel-related campaigns over the last few years! Everyone from airlines to hotels, luggage companies to camera manufacturers want to take advantage of increased travel. But...
It only takes a minute to slap a post on Facebook or Instagram that says “Giveaway Time! Comment on this post to enter.” However, the effort that you put into such a contest is about equivalent to what you’ll get out of it - some engagement, maybe a few extra Page likes or follows, but that’s...
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