Brand ambassadors and influencers have become an integral part of the marketing strategy for many companies. In fact, in 2022 the influencer marketing industry
New technology like ChatGPT allows marketers to quickly produce static content like blog posts and social media content to boost SEO and attract visitors.
Content marketing and brand awareness go together like two peas in a pod. When most people think of content marketing, they think of blog
Making a change to your product’s appearance can be risky. It’s believed that 20% of new packaging decreases sales, while 10% increases sales. Translation:
Before 2018, PBS struggled to find the right platform to run contests on. Specifically, they were looking for the ability to run an annual
Have you ever tried something new in your marketing strategy but didn’t see the expected results? This isn’t an uncommon scenario. From online ads
Below are some examples of legal requirements for sweepstakes, contests, and giveaways in the United States that you may (or may not) be aware
Do you reach for your phone every morning to spend a couple of minutes solving Wordle or maybe grab a pencil to do a
Instant win contests are growing in popularity and for many good reasons. Marketers love them because they check off several marketing goals (more in
According to Giving USA 2021: The Annual Report on Philanthropy for the Year 2020, $471.44 billion was given to U.S. charities in 2020. Of
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