What comes to mind when you think about a lottery? Mega Millions? Powerball? That friend of a friend who won $1,000,000 in an office

Brand ambassadors and influencers have become an integral part of the marketing strategy for many companies. In fact, in 2022 the influencer marketing industry

New technology like ChatGPT allows marketers to quickly produce static content like blog posts and social media content to boost SEO and attract visitors.

Making a change to your product’s appearance can be risky. It’s believed that 20% of new packaging decreases sales, while 10% increases sales. Translation:

Before 2018, PBS struggled to find the right platform to run contests on. Specifically, they were looking for the ability to run an annual

Have you ever tried something new in your marketing strategy but didn’t see the expected results? This isn’t an uncommon scenario. From online ads

Below are some examples of legal requirements for sweepstakes, contests, and giveaways in the United States that you may (or may not) be aware

Do you reach for your phone every morning to spend a couple of minutes solving Wordle or maybe grab a pencil to do a