How well do your online marketing campaigns sync with your offline initiatives? For most businesses, the answer is probably “not very well.” Too often online and offline marketing are seen as two separate departments, siloed in their own world of strategy and anticipated outcomes. Some of the more cohesive organizations have the events team collaborate with social media managers...
Everyone seems to have a favorite podcast nowadays. From political analysis to sports commentary, comedy shows to investigative reporting, there’s something out there for everyone. This also means there’s a lot of competition out there for podcasters. What can you do to make sure your voice is heard? We have five attention-grabbing online marketing ideas for...
Do you want to run a hashtag contest, but haven’t pulled the trigger? What’s holding you back? Hashtag contests are easy for businesses to run and fun for people to participate in. When they’re done right, they promote engagement with customers and can lead to increased sales. We found some awesome hashtag contests created by our...
Traveling internationally has become more and more popular. In fact, international travel from the United States rose 6% between 2017 and 2018. That’s probably why we’ve seen so many different types of travel-related campaigns over the last few years! Everyone from airlines to hotels, luggage companies to camera manufacturers want to take advantage of increased travel. But...
It only takes a minute to slap a post on Facebook or Instagram that says “Giveaway Time! Comment on this post to enter.” However, the effort that you put into such a contest is about equivalent to what you’ll get out of it - some engagement, maybe a few extra Page likes or follows, but that’s...
If a trek through Patagonia or reaching the summit of Kilimanjaro is on your bucket list, the people at OneSeed Expeditions can get you there. OneSeed Expeditions is an organization building a community of adventure seekers by offering guided expeditions and customized adventures. By partnering with the communities they travel to, they have a positive financial...
B2B marketers face a unique set of challenges when creating online marketing campaigns. Unlike B2C marketing, it’s a bit more difficult for B2B businesses to find their target market and collect qualified leads. B2B marketers don’t want to waste their time and resources casting a net for more general leads that might work well for B2C...
When Jeopardy's on, you can’t resist shouting answers at the TV. Pull out your Trivial Pursuit board - does it have a bit of wear and tear? And if you’re headed to trivia night at your local watering hole, wear comfy shoes. Odds are it’s standing-room only. People love to answer trivia questions, and in this...
Contests where winners earn the chance to be called the “best” or “favorite” drum up a lot of interest. Think of all the excitement over your local best of [INSERT YOUR TOWN NAME HERE] campaigns where people nominate and vote on their favorite restaurants, spas and advertising agencies; or even over something as big as the...
Many marketers focus their promotion efforts around major holidays. But why stop collecting leads during the “slower” months? Take advantage of the quieter time of the year, and build lists that will come in handy all year round with a campaign that celebrates SPRING! Below you will find six campaigns, along with helpful tips for setting...
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