Social Media

Hit publish and wait… Hours, days, or weeks go by and nothing. No shares, no traffic - nothing but a big waste of time. You were told that content marketing would bring people to your website, build brand authority, and develop trust for your business. But all you see is the wasted hours put into creating something that no...

Are we too obsessed with vanity metrics? Likes, comments, and followers on social media make for ego-stroking viewing, but do they do anything for the progression of your business? You get it, I’m about to tell you how important email marketing is when compared with social media. You’ve heard it a million times now. But yet, brands still...

Social media contests, particularly those on Facebook and Instagram, are excellent marketing tools. They work on a variety of different levels: To grow your account visibility and reach. To promote your brand name and increase awareness. To engage your target audience. To create a stronger bond between your brand and its customers. [icons size='' custom_size='40' icon='fa-star' type='normal' position=''...

With over 2.2 billion active accounts, Facebook is the world's largest social network. However, tricky ever-changing algorithms can make it difficult to reach people on the sprawling network. [icons size='' custom_size='40' icon='fa-star' type='normal' position='' border='no' border_color='' icon_color='' background_color='' margin='0 0 10px' icon_animation='' icon_animation_delay='' link='' target='_self'] Contests and competitions can change that, by sparking excitement about your brand and putting...

Facebook and Twitter are old news; these days, if you want to make your mark on social media, you need an active presence on Instagram. As of late 2017, Instagram claimed 25 million active businesses, with 80 percent of the platform's users following at least one company page. These followers can make a big difference. Of the over...

This post has been updated to reflect changes in Facebook/Instagram's policies, announced on December 11, 2018 Instagram changed the way hashtag contests are run in December 2018. Now, Instagram hashtag contest entries must include both the contest hashtag(s) and an @mention of the Instagram Business Account running the contest. Learn more by reading Hashtag Contests & Instagram’s...

If you want to build a successful digital marketing campaign, you’ll need to step out of your comfort zone and think out of the box. I’m not talking about reinventing the wheel, but rather about finding the right inspiration, strategies, and twists to effectively communicate your messages to your unique audience. Big brands like Dollar Shave Club,...

Instagram is deprecating features necessary for running hashtag contests via its API on December 11, 2018. Online marketers — commence panic! Now take a deep breath. At ShortStack, our team of engineers updated our hashtag contest capabilities to ensure you still have access to the Instagram features you love. In this blog post, I explain Instagram’s...

Need inspiration for your online holiday marketing campaigns? Look no further. We have nine interactive marketing campaigns created by ShortStack users that will get you and your customers in the holiday spirit. Fairtrade Australia & New Zealand’s “12 Days of Christmas” Multi-Day Giveaway Calendar Multi-day giveaway calendars, also known as advent calendars, are popular during the holiday season...