The food and beverage industry has had a wild couple of years. Forced closures from lockdowns have left many restaurants under-staffed or struggling to keep their head above water. Luckily, there is some light at the end of the tunnel – especially with the big-spending holiday season on the horizon. Instagram is arguably the most effective
With 90% of users following a business on Instagram and over 80% discovering new products and services on the platform – it’s business-critical to get your gram-strategy on point. The challenge with Instagram is that it is constantly evolving. Tactics that were effective only a few months ago may not get the same engagement today. Instagram’s
TikTok might be just the social platform you’re looking for to get a competitive advantage this holiday season. Unlike any other social network, it brings down the corporate barriers – its fun, personal, and addictive nature makes the engagement rates hefty. Especially if you’re targeting millennials, who spend hours on end in TikTok vortexes, hunting for
Is it better to post Reels or IGTV? Are Reels and IGTV the same? What about Stories? These are just three common questions that brands have when it comes to Instagram video types. The reality is, Instagram is constantly changing its algorithm based on the way people engage with content. So you need to be on
Do you ever get the urge to buy something while scrolling through your Instagram feed? I know I do! As a marketer, you put time into crafting a brand identity and creating images that make fans like me want to open our wallets, but Instagram makes it hard to actually BUY those products and services. Below
Did you know that over 500 million people use Instagram (IG) Stories EVERY DAY? Not only that, according to Instagram, 58% of folks became more interested in a brand or product after seeing it in Stories. These numbers explain why so many brands and influencers have moved to regularly using Stories instead of posting directly to
If seeing the word “June” on your calendar elicits shock and disbelief, you and I are in the same boat. With that said, we have to face facts that summer is right around the corner – a busy and profitable time of year for many businesses. As with any seasonal rush, it’s best to have a
As an iPhone user, Apple’s announcement last June that they would start requiring apps to ask for permission to track folks across websites and apps was a welcome surprise. The feeling that I could be in control of just a bit of the information that was being collected about me felt good. However, as a marketer,
Will TikTok marketing work for your brand? Good question… While this addictive video-sharing platform was once reserved for teenagers, things are changing in 2021. Big brands, celebrities, multi-channel influencers, and your customers are all signing up and getting lost in hour-long TikTok vortexes. There are now over 800 million active users on the platform. So, to
Google “how to get more followers” and your search results will scroll for an eternity. Everyone’s writing about how to beef up your Facebook and Instagram following because the topic gets so many clicks. What does this boil down to? Business owners are clambering for their share of the follower pie. But is the size of
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