Have you ever been lost in a TikTok vortex? If you’re not familiar with this term, then let me explain… It all starts when you innocently open the TikTok app on your phone to watch a video a friend has sent you. Maybe it’s a creative dance montage or perhaps it’s a perfectly cut basketball trick shot video. Whatever...
Selling products on Instagram is a constantly changing process. At one point in time, you couldn’t even include clickable links in posts… Now, your profile can act as an eCommerce marketplace with shoppable images, story calls-to-action, and optimized bio links. So, how do you sell products on Instagram? What are the best tactics? Let’s take a look at five ways...
The stats are compelling… For brands, Instagram is the place to be. Of the 1 billion+ users, 90% of them follow a business account and 60% say they find new products on Instagram feeds. But how are the best brands capitalizing on this thriving social network? What helps them stand out? Today, I’ll take a deep dive into the world...
With over 2.5 billion active accounts, Facebook is the world's largest social network. However, tricky ever-changing algorithms can make it difficult to reach people on the sprawling network. [icons size='' custom_size='40' icon='fa-star' type='normal' position='' border='no' border_color='' icon_color='' background_color='' margin='0 0 10px' icon_animation='' icon_animation_delay='' link='' target='_self'] Contests and competitions can change that, by sparking excitement about your brand and putting...
Facebook and Twitter are old news; these days, if you want to make your mark on social media, you need an active presence on Instagram. Over 200 million instagrammers visit at least one business profile every day. And 90% of accounts follow a business on Instagram Getting on Instagram is just the first step. Modern consumers are more...
People ask me every day: “How do I run contests on Facebook?” and "How much does it cost to run a contest on Facebook?" These aren’t dumb questions. After all, Facebook is one of the most visited sites on the planet, so people are motivated to use it to get traction for their businesses. But the...
Instagram contests bring in followers – one industry study showed a +70% increase in followers for accounts using contests. We wanted to share some ideas that any business could try. In this post, we’ll look at a handful of Instagram contests, examine why they were successful, and identify key elements that drove their appeal. Examples of Inspiring Instagram...
Imagine if the prize you gave away in a contest created more brand awareness than the contest itself? It may sound crazy, but that is the power of an experience as a giveaway prize. Instead of rewarding a contest winner with a physical product, we’re seeing a trend developing which is all about the Instagrammable experience. And it...
Today’s marketers know how important customer data is to every decision they make. From product development to what type of marketing campaign to run to what time of day to send an email, data is king. However, people are wary of who they give their data to and what data they provide, which makes it harder...
Are you looking to launch a viral giveaway? If they hit the right chord with your audience, social media contests have a way of catching fire. Before you know it, you’ve attracted thousands of new leads, followers, and brand advocates. But what is it about social media giveaways that make them so addictive? Why are these campaigns more likely...
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