The War of 2018 is raging. The battleground is social media. If you want a fighting chance at surviving, you’re going to need weapons of mass engagement. In social media marketing, every brand seeks “engagement,” but only some achieve it. According to the definition of “engage,” snagged from an online dictionary, to engage is to occupy, attract, or involve...
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If you run (or work for) an advertising or marketing agency, we think you're going to love our new free ebook: The Next Agency. The ebook is 30-easy-to-read pages. Here’s the story in a nutshell… The first chapter explains how the old agency worked—Mad-Men era stuff. (Bartender, make mine a double.) The second chapter discusses the radical...
Meet Instagram expert Jenn Herman. Jenn has a three-year streak winning “Top 10 Blog” recognition by Social Media Examiner. More than 100 of her posts are dedicated to delivering marketing insights specifically about Instagram. I devoured her Kindle booklets on Instagram and social media strategy and learned she’s co-authored Instagram for Dummies, due out in early 2018. Naturally,...
What’s it take to conduct successful social media contests? It starts with a good idea, but it also takes planning, design, promotion, fulfillment, and more. What does “more successful” even mean? Success, as I hope you'll agree, means achieving the marketing goals you had in mind from the get-go. What might those marketing goals be? I’m going out on a...
You think Instagram is hot? Kardashian gossip is hot. Those fidget spinner things are were hot. Instagram is on fire. It’s enjoying gonzo growth, unmatched by any social media network ever. Smart Insights reports Instagram doubled its user base, to 800 million, during the past two years. Sprout Social reports 70% of US businesses use Instagram. ...
This post has been updated to reflect changes in Facebook/Instagram's policies, as announced on April 4, 2018 Facebook (which owns Instagram) announced today it has disabled several Instagram Platform APIs. Third party Instagram apps will no longer be able to use APIs that provide access to follower lists, likes, relationships and public comments. What does this...
It's time to get creative with Halloween social media campaigns. Halloween is crazy big business in the U.S. In 2016, total Halloween spending was 8.4 billion, according to the National Retail Federation. And since 171 million people will celebrate Halloween this year, there’s plenty of opportunity for businesses to get in on the action—even if you don’t...
When it comes to connecting with customers -- existing and new -- few things beat social media contests, giveaways and sweepstakes. Contests excite fans of a brand and, when done right, encourage sharing and motivate those fans to spread the word about the giveaway, ultimately doing much of the heavy lifting for the contest's host --...
One of the most difficult parts of running a social media contest isn’t coming up with a great idea that your audience will respond to. It's knowing exactly when and how to promote the contest. When I help my clients run their social media contests, I’m always asked: How often should I post about it? They also...
We're nearly a third of the way through 2017 (!) and so now is a good time to take a look at what are shaping up to be the top social media trends this year. Less than a decade ago few people (save, perhaps, Mark Zuckerberg) could have predicted that social media platforms would become the kinds...
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