Do in-person events play a critical role in your marketing mix? If not, then it might be time to re-think your strategy. Research from EMI & Mosaic found that 65% of event attendees improved their understanding of a product or service from attending. Event marketing is also considered the most effective form of content marketing, according to 75% of...
Younger generations are trading in their need for buying ‘things’ in pursuit of experiencing the world. Not to say millennials don’t spend their money on tangible stuff, but the stuff they’re spending money on is different than the generations of yesteryear. Most likely, you won’t find a 30-something’s household stocked with dish sets and porcelain figurines....
Running a social media contest can be an extremely rewarding experience for your business. A well-executed contest or giveaway has the ability to quickly grow your leads database, explode your brand recognition, and build trust with your prospective customers. But the sheer nature of a contest is to “give something away.” You are offering a prize to the...
With all the buzz about decreasing organic reach on social media and changing algorithms, contests are one of the few tactics that have withstood the constant change. There is something about a contest which sparks curiosity and drives action from people. And while the delivery of contests may have changed with new technology and platforms for consumer...
It’s estimated that 60% of Instagram users have discovered a new product via the social network, making it a key focus for eCommerce brands. However, for many online stores that are only just dipping their toe into the Instagram ecosystem, it can all be a bit overwhelming. Especially when it comes to determining what content to share. Many...
The eCommerce landscape is more competitive than ever. Every year, new ways to sell products online become available. From dropshipping, to Etsy, and the Facebook marketplace, starting an online business doesn’t require the capital outlay it once did. Anyone can start an online business and they can do so quickly without a huge budget. Given the increase in...
YouTube has a massive collection of 1.3 billion videos stored on its platform. These videos range from the fuzzy, homemade clips like the one you took of your dog trying to eat jello off the kitchen floor, to the high-end productions for ultra mega pop stars like Taylor Swift. Her video ‘Shake it Off’ currently has...
Why should someone trust your business? Maybe they find you by typing a query into Google. Or perhaps they stumble across your business from a Facebook ad or a link from someone else’s website… At this point in the relationship, you’re nothing but a stranger. Yes, they’ve found their way to your website, but what makes you any more...
Hit publish and wait… Hours, days, or weeks go by and nothing. No shares, no traffic - nothing but a big waste of time. You were told that content marketing would bring people to your website, build brand authority, and develop trust for your business. But all you see is the wasted hours put into creating something that no...
Are we too obsessed with vanity metrics? Likes, comments, and followers on social media make for ego-stroking viewing, but do they do anything for the progression of your business? You get it, I’m about to tell you how important email marketing is when compared with social media. You’ve heard it a million times now. But yet, brands still...
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