Social Media

Google “how to get more followers” and your search results will scroll for an eternity. Everyone’s writing about how to beef up your Facebook and Instagram following because the topic gets so many clicks. What does this boil down to? Business owners are clambering for their share of the follower pie. But is the size of your...

Are you looking to launch a viral giveaway? If they hit the right chord with your audience, social media contests have a way of catching fire. Before you know it, you’ve attracted thousands of new leads, followers, and brand advocates. But what is it about social media giveaways that make them so addictive? Why are these campaigns more likely...

Instagram - it’s synonymous with young people and their 21st century terms like “influencer,” “brand,” “lifestyle” and things you may be struggling to fit into your marketing approach. If you’re reading this post, you’ve most likely decided it’s important to be a part of the platform that sees 1 Billion active users every month. Smart move! But...

This holiday season you’ll be interacting with your customers at an arm’s length… literally! Well, in fact, it’ll probably be much more than an arm’s length because most people are spending the majority of their time at home and online. They’re engaging with friends on social media and spending their Christmas budget at online shops. Compounding this challenge,...

Social media contests are much different from traditional landing page contests. The main distinction is the amount of time they take to create. Social media contests require fewer assets and time to build, leaving you more time to promote your contest and focus on other aspects of your business. The relatively low amount of time it takes...

Did you know that YouTube reaches more people in the US than any TV network? And that’s just on mobile… With over 2 billion users, many of whom are aged 18-34, this video sharing platform is a candy store for brands looking to increase awareness and capture leads. Unfortunately, unlocking the potential of YouTube isn’t as easy as posting...

The face of marketing is ever-evolving. Although ad agencies still churn out professionally polished ad campaigns, major brands have tapped into the power of handing over the marketing reigns to their customers and brand loyalists. How are they doing this? With thoughtfully executed campaigns aimed at collecting user-generated content which, simply put, is content (images, stories, tweets, videos,...

How long should your social media contest last? If your contest runs for too long, you run the risk of it going stale, and losing the excitement factor. If it’s too short, you miss out on potential momentum, exposure, and return on investment. What is the perfect length for a social media contest? Well, it’s complicated… Why do you need a...