Think you’re too late to start your holiday advertising and maybe even get some new initiatives out in the wild? You’re not! The last Saturday before Christmas is called "Super Saturday" for a reason. Need proof that you still have time to get shoppers through your doors? Just take a peek at any big brand’s Instagram, Twitter,...
Are you all prepped and ready for the holiday marketing season? Your customers will inevitably be searching far and wide for deals - at their local mall, in their inbox, and on social media. And as I’ve discussed previously, a “deal” is not always necessarily about discounting and devaluing your products but finding an exchange of value...
Do in-person events play a critical role in your marketing mix? If not, then it might be time to re-think your strategy. Research from EMI & Mosaic found that 65% of event attendees improved their understanding of a product or service from attending. Event marketing is also considered the most effective form of content marketing, according to 75% of...
Younger generations are trading in their need for buying ‘things’ in pursuit of experiencing the world. Not to say millennials don’t spend their money on tangible stuff, but the stuff they’re spending money on is different than the generations of yesteryear. Most likely, you won’t find a 30-something’s household stocked with dish sets and porcelain figurines....
Running a social media contest can be an extremely rewarding experience for your business. A well-executed contest or giveaway has the ability to quickly grow your leads database, explode your brand recognition, and build trust with your prospective customers. But the sheer nature of a contest is to “give something away.” You are offering a prize to the...
With all the buzz about decreasing organic reach on social media and changing algorithms, contests are one of the few tactics that have withstood the constant change. There is something about a contest which sparks curiosity and drives action from people. And while the delivery of contests may have changed with new technology and platforms for consumer...
It’s estimated that 60% of Instagram users have discovered a new product via the social network, making it a key focus for eCommerce brands. However, for many online stores that are only just dipping their toe into the Instagram ecosystem, it can all be a bit overwhelming. Especially when it comes to determining what content to share. Many...
The eCommerce landscape is more competitive than ever. Every year, new ways to sell products online become available. From dropshipping, to Etsy, and the Facebook marketplace, starting an online business doesn’t require the capital outlay it once did. Anyone can start an online business and they can do so quickly without a huge budget. Given the increase in...
YouTube has a massive collection of 1.3 billion videos stored on its platform. These videos range from the fuzzy, homemade clips like the one you took of your dog trying to eat jello off the kitchen floor, to the high-end productions for ultra mega pop stars like Taylor Swift. Her video ‘Shake it Off’ currently has...
Why should someone trust your business? Maybe they find you by typing a query into Google. Or perhaps they stumble across your business from a Facebook ad or a link from someone else’s website… At this point in the relationship, you’re nothing but a stranger. Yes, they’ve found their way to your website, but what makes you any more...
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