Social Media

April 29, 2021

Posted at 07:53h in Social Media

Will TikTok marketing work for your brand? Good question… While this addictive video-sharing platform was once reserved for teenagers, things are changing in 2021. Big brands, celebrities, multi-channel influencers, and your customers are all signing up and getting lost in hour-long TikTok vortexes. There are now over 800 million active users on the platform. So, to answer the question I...

March 18, 2021

Posted at 07:33h in Best Practices, Campaign & Contest Ideas, Social Media

Google “how to get more followers” and your search results will scroll for an eternity. Everyone’s writing about how to beef up your Facebook and Instagram following because the topic gets so many clicks. What does this boil down to? Business owners are clambering for their share of the follower pie. But is the size of your...

March 16, 2021

Posted at 07:34h in Campaign & Contest Ideas, Social Media

Are you looking to launch a viral giveaway? If they hit the right chord with your audience, social media contests have a way of catching fire. Before you know it, you’ve attracted thousands of new leads, followers, and brand advocates. But what is it about social media giveaways that make them so addictive? Why are these campaigns more likely...

February 25, 2021

Posted at 07:15h in Best Practices, Social Media

Instagram - it’s synonymous with young people and their 21st century terms like “influencer,” “brand,” “lifestyle” and things you may be struggling to fit into your marketing approach. If you’re reading this post, you’ve most likely decided it’s important to be a part of the platform that sees 1 Billion active users every month. Smart move! But...

December 3, 2020

Posted at 07:28h in Customer Data & Engagement, Holiday, Social Media

This holiday season you’ll be interacting with your customers at an arm’s length… literally! Well, in fact, it’ll probably be much more than an arm’s length because most people are spending the majority of their time at home and online. They’re engaging with friends on social media and spending their Christmas budget at online shops. Compounding this challenge,...

November 19, 2020

Posted at 07:00h in Best Practices, Holiday, Social Media

Social media contests are much different from traditional landing page contests. The main distinction is the amount of time they take to create. Social media contests require fewer assets and time to build, leaving you more time to promote your contest and focus on other aspects of your business. The relatively low amount of time it takes...

November 10, 2020

Posted at 07:49h in Campaign & Contest Ideas, Social Media

Did you know that YouTube reaches more people in the US than any TV network? And that’s just on mobile… With over 2 billion users, many of whom are aged 18-34, this video sharing platform is a candy store for brands looking to increase awareness and capture leads. Unfortunately, unlocking the potential of YouTube isn’t as easy as posting...

October 20, 2020

Posted at 07:25h in Best Practices, Customer Data & Engagement, Social Media

The face of marketing is ever-evolving. Although ad agencies still churn out professionally polished ad campaigns, major brands have tapped into the power of handing over the marketing reigns to their customers and brand loyalists. How are they doing this? With thoughtfully executed campaigns aimed at collecting user-generated content which, simply put, is content (images, stories, tweets, videos,...

Contests
Features
About
Resources
Facebook Twitter Instagram Linkedin Youtube

Copyright © 2021 Pancake Laboratories, Inc. All rights reserved.