Social Media

Social media contests, particularly those on Facebook and Instagram, are excellent marketing tools. They work on a variety of different levels: To grow your account visibility and reach. To promote your brand name and increase awareness. To engage your target audience. To create a stronger bond between your brand and its customers. [icons size='' custom_size='40' icon='fa-star' type='normal' position=''...

With over 2.2 billion active accounts, Facebook is the world's largest social network. However, tricky ever-changing algorithms can make it difficult to reach people on the sprawling network. [icons size='' custom_size='40' icon='fa-star' type='normal' position='' border='no' border_color='' icon_color='' background_color='' margin='0 0 10px' icon_animation='' icon_animation_delay='' link='' target='_self'] Contests and competitions can change that, by sparking excitement about your brand and putting...

Facebook and Twitter are old news; these days, if you want to make your mark on social media, you need an active presence on Instagram. As of late 2017, Instagram claimed 25 million active businesses, with 80 percent of the platform's users following at least one company page. These followers can make a big difference. Of the over...

This post has been updated to reflect changes in Facebook/Instagram's policies, announced on December 11, 2018 Instagram changed the way hashtag contests are run in December 2018. Now, Instagram hashtag contest entries must include both the contest hashtag(s) and an @mention of the Instagram Business Account running the contest. Learn more by reading Hashtag Contests & Instagram’s...

If you want to build a successful digital marketing campaign, you’ll need to step out of your comfort zone and think out of the box. I’m not talking about reinventing the wheel, but rather about finding the right inspiration, strategies, and twists to effectively communicate your messages to your unique audience. Big brands like Dollar Shave Club,...

Instagram is deprecating features necessary for running hashtag contests via its API on December 11, 2018. Online marketers — commence panic! Now take a deep breath. At ShortStack, our team of engineers updated our hashtag contest capabilities to ensure you still have access to the Instagram features you love. In this blog post, I explain Instagram’s...

Need inspiration for your online holiday marketing campaigns? Look no further. We have nine interactive marketing campaigns created by ShortStack users that will get you and your customers in the holiday spirit. Fairtrade Australia & New Zealand’s “12 Days of Christmas” Multi-Day Giveaway Calendar Multi-day giveaway calendars, also known as advent calendars, are popular during the holiday season...

Are you all prepped and ready for the holiday marketing season? Your customers will inevitably be searching far and wide for deals - at their local mall, in their inbox, and on social media. And as I’ve discussed previously, a “deal” is not always necessarily about discounting and devaluing your products but finding an exchange of value...

Can I reward participants for sharing my contest or giveaway on social media? It's a question we get on the daily. And I'm sorry to report, but for the most part, social media Share buttons are useless. Data shows that less than one percent of website visitors will click a Share button from a mobile device and even...