Social Media

The barriers to starting an eCommerce business are smaller than ever… In reality, all you need is a Facebook account so you can access the marketplace, as well as some goods to sell, and you’re off to the races. But starting an eCommerce business and growing a flourishing and profitable one are two very different things. Given the ease...

Businesses turn to social media platforms like Facebook, Instagram, and Snapchat to advertise their products and services, and for good reason. [icons size='' custom_size='40' icon='fa-star' type='normal' position='' border='no' border_color='' icon_color='' background_color='' margin='0 0 10px' icon_animation='' icon_animation_delay='' link='' target='_self'] In 2021, it’s estimated that there will be 3.02 billion social media users in the world. A large percentage of Internet...

User-generated content (UGC) is more than a mere internet buzzword; many experts believe that it's the future of marketing. In fact, UGC is 35% more memorable than other media such as ads or brand-created content, and 50% more trusted. Could your followers be your most effective marketing tool? Read on to learn more about user-generated content and its inevitable...

Social media contests, particularly those on Facebook and Instagram, are excellent marketing tools. They work on a variety of different levels: To grow your account visibility and reach. To promote your brand name and increase awareness. To engage your target audience. To create a stronger bond between your brand and its customers. [icons size='' custom_size='40' icon='fa-star' type='normal' position=''...

With over 2.2 billion active accounts, Facebook is the world's largest social network. However, tricky ever-changing algorithms can make it difficult to reach people on the sprawling network. [icons size='' custom_size='40' icon='fa-star' type='normal' position='' border='no' border_color='' icon_color='' background_color='' margin='0 0 10px' icon_animation='' icon_animation_delay='' link='' target='_self'] Contests and competitions can change that, by sparking excitement about your brand and putting...

Facebook and Twitter are old news; these days, if you want to make your mark on social media, you need an active presence on Instagram. As of late 2017, Instagram claimed 25 million active businesses, with 80 percent of the platform's users following at least one company page. These followers can make a big difference. Of the over...

This post has been updated to reflect changes in Facebook/Instagram's policies, announced on December 11, 2018 Instagram changed the way hashtag contests are run in December 2018. Now, Instagram hashtag contest entries must include both the contest hashtag(s) and an @mention of the Instagram Business Account running the contest. Learn more by reading Hashtag Contests & Instagram’s...

If you want to build a successful digital marketing campaign, you’ll need to step out of your comfort zone and think out of the box. I’m not talking about reinventing the wheel, but rather about finding the right inspiration, strategies, and twists to effectively communicate your messages to your unique audience. Big brands like Dollar Shave Club,...