As a digital marketer, you’re not in the business of keeping everyone happy… we get that. But, at the same time, no one likes disgruntled customers! When planning a contest, you walk a knife’s edge between bliss and destruction. The winners are ecstatic and the not-so-lucky participants feel deflated and in some cases “ripped off.” At
You already know you want to run a social media contest. Excellent! You even know when you want to run it, and you’ve decided on a couple of goals you’d like to meet. And now you have to choose a prize. Is this decision holding you up? Choosing a prize for your social media contest can
![How to Use Prizes and Rewards in Successful Promotions [GUIDE]](https://d1qrsxz7x3ewsw.cloudfront.net/wp-content/uploads/2016/12/prizes-seccessful-promotions-featured.jpg)
Download our new guide, The Elements of a Prize: How to Use Prizes and Rewards in Successful Promotions, or read it below! If you’ve created a giveaway or contests for marketing purposes, you’re part of a long tradition of “prize marketing,” which uses the incentive of a prize to reward people who participate in a sweepstakes,
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