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Promotional campaigns, including Facebook and Instagram contests, are a great way to engage existing customers, get in front of new customers, and to collect user-generated content and other useful marketing data. But do you know the most important Facebook and Instagram contest rules? Sponsoring such promotional campaigns comes with legal regulations and restrictions that can be
Are you eager to give your Instagram account a boost? A simple contest could be a super-effective tool for increasing your brand awareness and engagement on Instagram. According to a study from Tailwind that analyzed over 60,000 Instagram posts, accounts that hold contests grow their follower base 70 percent more quickly than those that strictly opt
Instagram contests are popular. They’re powerful. And they’re a perfect way to grow lists of engaged users. Did you know: Instagram contests get 64x more comments than regular posts. 91% of posts with 1,000 comments are contests. Instagram contests get 3.5x more likes than regular posts. Contests conducted with partners get 79% more engagement. But here’s the
Visibility through Facebook’s organic reach just dropped even more, making other points of contact with followers even more important. Stepping up your Instagram game is a strong antidote to this declining Facebook reach. While Instagram’s algorithm still shows content out of order, it does prioritize strong, engaging content, so building up your followers there can help
Instagram is the best platform for marketers this holiday. Why? Engagement is 10 times higher than it is on Facebook, and there’s not as much competition, either. Only about seventy percent of U.S. businesses are on Instagram as of 2017, so whether you’re a B2C or a B2B there’s less competition than on Facebook, where 96
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