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158 Most Popular Hashtags for Instagram, Marketing and More [Updated]

Learn how to use hashtags to build a bigger Instagram following and market your business effectively. Includes popular hashtags for various industries.

By Dana Kilroy ・2 min read
Customer Data & Engagement
Social Media

Are you trying to build a bigger Instagram following? Are you looking to use Instagram to market your business? Hashtags can help. When someone clicks on a hashtag, every post that includes the same hashtag will automatically appear. For a business, this is valuable because it can expose your messages to an audience that is looking for something specific, especially if you use keywords that are related to your industry.If your main goal is brand awareness, consider running a running a hashtag contest or an Instagram Voting Contest. But whatever your Instagram goals, knowing how to use hashtags is essential, and paying attention to popular hashtags will help you get noticed.Here's a list of the most popular Instagram hashtags for 2018, based on trends we've seen for the last two years. (We update this post frequently, so be sure to check back.)

The best Instagram hashtags to use for marketing

1. #marketing

2. #marketingtips

3. #b2cmarketing

4. #b2bmarketing

5. #strategy

6. #mktg

7. #digitalmarketing

8. #marketingstrategy

9. #mobilemarketing

10. #socialmediamarketing

11. #promotion

The best Instagram hashtags to use for Instagram contests and promotions

1. #contest

2. #[yourbrand]contest

3. #contests

4. #contestalert

5. #contestentry

6. #sweepstakes

7. #[yourbrand]sweepstakes

8. #giveaway

9. #[yourbrandgiveaway]

10. #giveaways

11. #winitwednesday

12. #competition

13. #win

14. #[yourbrand]win

The best Instagram hashtags for restaurants

1. #food

2. #foodie

3. #yummy

4. #nom

5. #hungry

6. #cleaneating

7. #paleo

8. #vegetarian

9. #delish

10. #wine

11. #pizza

12. #pasta

13. #sushi

14. #cocktails

15. #happyhour

The best Instagram hashtags for boutiques and retailers

1. #shopaholics

2. #shoppingaddict

3. #currentlywearing

4. #instastyle

5. #fashionaddict

6. #styleblogger

7. #styleinspo

8. #whatiwore

9. #ootd

10. #gooddeal

The best Instagram hashtags for musicians

1. #musically

2. #musician

3. #singer

4. #singing

5. #talentedmusicians

6. #music

7. #classical

8. #guitar

The most popular Instagram hashtags

100. #birthday

99. #red

98. #workout

97. #sweet

96. #wedding

95. #blackandwhite

94. #instalove

An Instagram contest is an easy way to capitalize on the user-generated content (UGC) trend. Instagram contests require minimal effort from participants, which is one reason they’re so popular. To host an Instagram contest using this template, just ask people to post a photo to Instagram and fill out a simple form.

Create Your Own Hashtag Contest

93. #fit

92. #instafood

91. #instasize

90. #flowers

89. #iphonesia

88. #tweetgram

87. #design

86. #instafollow

85. #my

84. #webstagram

83. #followback

82. #christmas

81. #work

80. #blue

79. #instacool

78. #work

77. #blue

76. #pink

75. #black

74. #gym

73. #motivation

72. #yummy

71. #healthy

70. #instacool

69. #hot

68. #iphoneonly

67. #instapic

66. #funny

65. #instagram

64. #night

63. #baby

62. #ootd

61. #makeup

60. #cat

59. #girls

58. #cool

57. #lol

56. #party

55. #foodporn

54. #tflers

53. #hair

52. #photo

51. #sunset

50. #vsco

49. #dog

48. #lfl

47. #pretty

46. #f4f

45. #travel

44. #sky

43. #music

42. #swag

41. #followforfollow

40. #beach

39. #beauty

38. #sun

37. #vscocam

36. #bestoftheday

35. #fitness

34. #life

33. #amazing

32. #follow4follow

31. #nofilter

30. #style

29. #instagood

28. #nature

27. #likeforlike

26. #family

25. #art

24. #food

23. #instalike

22. #igers

21. #repost

20. #smile

19. #tagforlikes

18. #fun

17. #girl

16. #instadaily

15. #friends

14. #summer

13. #picoftheday

12. #selfie

11. #follow

10. #followme

9. #fashion

8. #happy

7. #me

6. #cute

5. #beautiful

4. #tbt

3. #photooftheday

2. #instagood

1.#love

See how easy it is to create your first Instagram contest or promotion.

Get Started Today. No credit card required. Risk-free. *According to Webstagram

About the author

By Dana Kilroy ・2 min read
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Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.

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