The holiday shopping season is a retailer’s time to shine. Consumers are projected to spend up to $1.47 Trillion dollars in 2022 and businesses of all types and sizes are looking to get their piece of the pie.
But with so many sales at stake, retailers can’t do business as usual and expect to recoup all that the season has to offer. Here are 5 ways your business can boost holiday sales in 2022.
1. Send More Emails
68% of shoppers pay more attention to emails from companies around the holiday shopping season. Therefore, this is the perfect time to boost the volume of your email campaigns and ensure your business is getting this attention.
2. Boost Your Social Media Presence
Most businesses are already using social media to boost sales, but much like emails, the holiday season is an important time to really ramp up your social media presence and draw attention to your brand. This is because shoppers are actively looking for hot new products, deals, and customer reviews while scrolling. In fact, 58% of consumers say social media will influence their holiday buying decisions.
If you’re wondering which platforms will get you the most bang for your seasonal buck, look to the top three platforms that consumers are influenced by; Facebook (67%), YouTube (57%), and Instagram (52%).
3. Create Limited-Time Offers
During the holiday season, 92% of shoppers are looking for a deal. When offering seasonal discounts and promotions, add a countdown timer or “sale ends” date to your advertising. This will create a sense of urgency, helping you to boost conversions.
When looking at this holiday shopping case study, adding a countdown timer to a promotion offer increased conversions by 400%!
4. Use Website Pop-ups
Adding a pop-up to your website or landing page, whether in the form of a welcome mat, exit intent pop-up, or another type of triggered pop-up, can increase conversions by 11%. Whether the content displayed within your pop-up is a discount code or email capture, if you want to increase the success of your pop-ups even more, include an image. Images included in pop-ups have been proven to offer added benefits such as 29% more click-thrus and 64% more email sign-ups.
5. Host a Giveaway
Giveaways are fun and exciting ways to promote your brand, so it’s not surprising that this type of interactive content gets you nearly 34% more visitors than other content types. Use giveaways to build your email list, qualify leads and engage the followers you already have.
Although black Friday hasn’t hit quite yet, the holiday shopping season is well underway. But don’t worry! If you’d still like to ramp up your holiday sales in 2022, these strategies are simple enough to build and launch before it’s too late. To create automated emails, website pop-ups, social media contests, giveaways, and more, visit ShortStack.com and try it for free.
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