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Old National Bank - Choose Your Charity Contest Banner
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4 min read

How Old National Bank Collected 50k+ New Leads in Their ‘Choose Your Charity’ Campaign

Old National Bank turned its community giving budget into a two-week online voting contest, letting the public choose which local nonprofits received funding. The Choose Your Charity campaign converted 62.5% of visitors, generated 107,941 votes, collected 50,415 unique email addresses, and distributed more than $265,000 to 97 nonprofits across the bank's Upper Midwest footprint.

How to Collect and Moderate Hashtagged UGC Posts Without a Developer
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4 min read

How to Collect and Moderate Hashtagged UGC Posts Without a Developer

Collecting hashtagged posts used to mean API access, rate limits, and a developer on standby. This guide walks through a full no-code workflow instead: connecting your account, auto-collecting posts by hashtag, moderating before anything goes live, securing real usage rights, and displaying approved content on your site or at events, plus the most common mistakes brands make with hashtag UGC (and how to avoid them).

Quiz Builder vs. Contest Builder: Why the Best Lead-Gen Campaigns Use Both
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7 min read

Quiz Builder vs. Contest Builder: Why the Best Lead-Gen Campaigns Use Both

Most marketers pick a quiz builder or a contest builder and stick with it, but the strongest lead-gen campaigns use both. This post breaks down what each tool actually does well, four ways to combine them (including making the quiz itself the giveaway entry, or turning correct answers into extra chances to win), and what to look for in a platform that can run quiz and contest logic side by side instead of juggling two separate tools.

Instant Win Giveaways Done Right: Fraud Prevention, Prize Tiers, and Legal Compliance
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5 min read

Instant Win Giveaways Done Right: Fraud Prevention, Prize Tiers, and Legal Compliance

Instant win giveaways drive huge engagement, but the "win instantly" mechanic leaves no room to catch fraud before a prize goes out. This guide covers the fraud controls that actually work, how to structure prize tiers so they stay affordable at scale, and the sweepstakes laws you're legally required to follow, plus how Rogue Ales & Spirits used a Spin to Win instant win campaign to collect over 22,500 email addresses for under $750 in prizes.

How to Pick a Fair, Auditable Winner from a Comment-to-Enter Contest (Without Scraping)
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4 min read

How to Pick a Fair, Auditable Winner from a Comment-to-Enter Contest (Without Scraping)

To pick a fair, auditable winner from a comment-to-enter contest, import every comment into a structured entry list instead of scraping the post, apply clear eligibility rules to filter out duplicates and spam, then run the draw from that complete, timestamped list. This creates a record you can show if a winner is ever questioned—something a scraped or partial comment pull can't reliably provide.

Is It Legal to Scrape Comments for a Comment-to-Enter Giveaway?
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4 min read

Is It Legal to Scrape Comments for a Comment-to-Enter Giveaway?

Scraping comments to run a comment-to-enter giveaway is not legal under most platforms' Terms of Service, even though scraping public web data is sometimes allowed under general law. Platforms like Instagram, Facebook, and TikTok explicitly prohibit automated data collection outside their official APIs. Beyond the compliance risk, scraped comment data is often incomplete, which means a "winner" chosen from it may not have come from a fair, verifiable pool of every eligible entrant.

How to Run an Instagram Contest in 2026: Rules, Tools, and Real Campaign Examples
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10 min read

How to Run an Instagram Contest in 2026: Rules, Tools, and Real Campaign Examples

Instagram contests work in 2026, but the brands seeing real results are treating them as full marketing campaigns, not one-off posts. This guide covers everything you need to know: Instagram's actual promotion rules, the four contest formats and when to use each one, how to collect and manage entries without a spreadsheet, and a real example of a brand that generated 35,000 comments from a single post.