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When competing for AEO, learn how to use polls, quizzes, games, and other types of interactive content to gain a leg up over your competitors.

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This content discusses the risks of relying on social media for lead generation and offers three tactics for collecting leads on your own website.

Learn how to avoid common mistakes that can ruin your contests, such as not having a specific goal or a targeted prize.

Discover how email personalization has evolved in 2021 and learn effective ways to personalize your email marketing campaigns.

This content provides recommendations and resources for enhancing your contests with images, fonts, colors, and design tools.

Discover how the Minnesota Lottery engages customers through social media contests and quizzes, increasing brand awareness and customer interaction.

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