Author: Dana Kilroy

Consumers want privacy, businesses want data -- here's how to make everyone happy As more and more consumer data is collected, with more frequency, and by ever-more-powerful computers, people are increasingly wary of sharing personal information. What data do you collect from your customers? I bet names and email addresses are at the top of the list,...

Want to generate more leads on YouTube without relying on PPC ad platforms like Google AdWords or Facebook ads? I've got two words for you: YouTube giveaways (or is that three words?!). YouTube has more than 1.3 billion users and, in any given month, eight out of 10 people between the ages of 18 and 49...

This post has been updated to reflect changes in Facebook/Instagram's policies, as announced on December 11, 2018 Instagram changed the way hashtag contests are run in December 2018. Now, Instagram hashtag contest entries must include both the contest hashtag(s) and an @mention of the Instagram Business Account running the contest. Learn more by reading Hashtag Contests &...

Savvy marketers are always looking ahead, which is why we're already seeing lots of ShortStack users gearing up for one of the biggest marketing opportunities of the summer: Father's Day. The majority of Americans celebrate Father's Day (as many as 76%) and spend around $15 billion on gifts.* That spells potential for brands and businesses of all sizes. Are...

"BuzzFeed" and personality quizzes may be all fun and games on Facebook, but quizzes are good for more than entertainment. They present a tremendous opportunity for marketers to learn about their customers’ preferences. Back-to-school season is a profitable time of year for many retailers. In the fall of 2017, ShortStack designed a quiz for a company we’ll...

Instagram contests are popular. They're powerful. And they're a perfect way to grow lists of engaged users. Did you know: Instagram contests get 64x more comments than regular posts. 91% of posts with 1,000 comments are contests. Instagram contests get 3.5x more likes than regular posts. Contests conducted with partners get 79% more engagement. But here's the truly eye-opening...

Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for people to interact with their favorite businesses. After all, who doesn’t love winning a prize? Yes, I could go buy myself a new t-shirt...