Discover Facebook's Promotion Guidelines, last updated March 30, 2017. Learn what you can and can't do to run a successful contest on Facebook.
Dana Kilroy
May 4, 2017
This content discusses Facebook's promotion guidelines and what you can and cannot do when running a Facebook contest.
Are you familiar with Facebook's promotion guidelines? They were last updated on March 30, 2017.While most things are fair game, some things you cannot do include like-gate your apps, tag people in a brand's image, or require your fans to share your Page on their Timeline in order to enter.Chances are you wear several hats and don't always have time to check in with the latest and greatest guidelines that Facebook has laid out for business's who want to run a promotion.The good news is, if you want to run a Facebook contest to connect with your fans, we've got you covered.We created the infographic below for one of our favorite sites Social Times/Adweek, but it's perfect for sharing on ShortStack, too. We also wrote a very detailed post with recommendations and a template for what to include in your own contest rules documentation.
You can host promotions on a custom Facebook app
You can host promotions on your Page's Timeline
Yes, you can ask people to like a post to enter
Yes, you can ask people to comment on a post to enter
Yes, you can ask people to post on a page to enter
Yes, you can ask people to message a page to enter
Yes, you can ask people to like a page to get access to a contest entry form
Yes, you can ask people to submit suggested names for a new product in exchange for a chance to win a prize
Yes, you can ask people to Like as a voting mechanism
No, you can't host promotions on a personal profile
No, you can’t require people to share on their personal Timeline to enter
No, you can’t require people to like a page to automatically enter
No, you can’t require people to tag friends in a post to enter
No, you can't ask people to share on their Timeline to enter
No, you can't ask people to share on a friend's Timeline to get additional entries
Facebook promotions must include your promotion’s official rules
Facebook promotions must include terms and eligibility for your promotion
Facebook promotions must include acknowledgement that the promotion is in no way sponsored, endorsed, or administered by or association with, Facebook
Facebook promotions must include notification that Facebook can’t be held liable for anything related to your promotion
You must also make sure your contest complies with laws in your region
It is legal to contact your promotion’s winner by posting a status update
It is legal to contact your promotion’s winner by making a comment in the comment stream on your page
It is legal to contact your promotion’s winner by sending an email to the address the winner provided upon entry
It is legal to contact your promotion’s winner via a tweet
It is legal to contact your promotion’s winner by making an announcement on your blog or website