data Tag

Consumers want privacy, businesses want data -- here's how to make everyone happy As more and more consumer data is collected, with more frequency, and by ever-more-powerful computers, people are increasingly wary of sharing personal information. What data do you collect from your customers? I bet names and email addresses are at the top of the list,...

Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for people to interact with their favorite businesses. After all, who doesn’t love winning a prize? Yes, I could go buy myself a new t-shirt...

ShortStack is the most powerful and flexible campaign-building software available. We're biased, of course, but we also get tons of feedback from our users who have used our competitors' products and found them wanting in some way. While there are dozens of features our users tell us over and over again that they love -- flexibility/customizability, creative...

Understanding how to work with data is a vital practice for business owners at every level. Important data includes numbers you likely look at frequently -- such as analytics -- but the practice also drives how you use data you've collected from your Campaign. If you've recently run a ShortStack Campaign, you've likely collected several kinds of data,...

Marketing professionals recognize social media contests as one of the most popular and effective ways to gather data from users and consumers. But what types of data are brands collecting? And what does the data they’re collecting say about the marketing industry now? To answer these questions, we analyzed a database of nearly 1 million promotion forms...