Discover real-time spikes in traffic, learn which kinds of campaigns generate views, entries and shares, where most of your traffic comes from and much, much more.
Compare the number of views your campaigns received today vs. yesterday, or this week vs. last. Set the time span you want to measure and see what’s happening, in real time.
Campaign traffic typically comes from a variety of sources: search engines, websites, social media platforms and email. Knowing where people are coming from will help you determine promotion tactics, including the best places to advertise.
Do campaign entries spike at 7:00 a.m. and then again at 6:00 p.m.? Adjust your promotion tactics – including social media posts – based on trends you see in this module.
Are you curious to know the percentage of people who access your campaigns via Facebook vs. the web, or via a page embedded on your website? This knowledge will tell you where you’re driving the most traffic to help you decide where to focus your promotion efforts.
Campaigns look different on desktops than they do on smartphones and tablets. Knowing where your customers are coming from will help you fine-tune the design of your campaigns.
Are your customers using Windows or Linux, Android or iOS? This knowledge will help you target specific types of users.