3 Ways to Run a Holiday Advent Calendar Campaign

Run a Holiday Advent Calendar

3 Ways to Run a Holiday Advent Calendar Campaign

Our Holiday Advent Calendar is one of our most popular holiday templates, and we love seeing how our users create awesome Campaigns with it every year. But it doesn’t have to just be used for December holidays. Here are three ways to use this template to generate leads and engagement during the holiday season and beyond. And be sure to check out our working example in this post!

Display tips, tricks, or trivia.

Because this is an automated, dynamic Campaign, each day unlocks automatically, which makes it perfect for displaying informative and fun content. You don’t have to give away a bunch of big prizes to get users excited about what will show each day; give them the opportunity to solve a riddle or learn an interesting fact applicable to your brand.

Offer a daily discount.

People will want to return to your Campaign every day to see what discount or deal they can get. Diversify your discounts by featuring a different discounted service or product each day. You can feature a downloadable coupon using the Links Widget, or simply display a code to use when they check out. Your discounts don’t have to be major; even small deals are enough of a reason for someone to give you their email address.

Provide fun and free downloadables.

Like a discount, a free downloadable is part of the “give a little, get a little” philosophy, since participants will give you a piece of data (like an email) in exchange for what you’re offering. Free seasonable downloadables, such as a desktop calendar, an ebook, or a printable bookmark, are a great way for people to get branded content from you that they will want to share with their friends. It’s easy to create in-house, and it doesn’t cost anything to provide for free.

Check out our live calendar below to find out what hides behind each date.

Dana Kilroy
dana@shortstacklab.com

Dana Sullivan Kilroy is ShortStack's Director of Communications and Social Media Marketing. Before joining the ShortStack team she was a writer whose work appeared in publications and sites including The New York Times, The Los Angeles Times, The Wall Street Journal, Fast Company, Inc. and many other lifestyle publications. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.



You’re going to love ShortStack

0 Shares
Share
Tweet
Share