Best Practices

Promotional campaigns, including Facebook and Instagram contests, are a great way to engage existing customers, get in front of new customers, and to collect user-generated content and other useful marketing data. But sponsoring such promotional campaigns comes with legal regulations and restrictions that can be confusing. Whether you're running a Facebook or Instagram contest, or have a contest embedded...

Busy week ahead? This week’s campaigns will give you ideas to get a jump on your next project. Let’s cut to the chase. Sebago Brewing Company’s “Discover your Next Dog-Friendly Maine Adventure” Quiz Admit it: You love taking online quizzes to find out which Harry Potter character you are, or where you should go on a dream vacation....

By Ana Gotter Imagine that you’re browsing Facebook, and see two contests in your Newsfeed. One reads “We’re hosting a contest! Enter here to win this shirt.” The other reads “Giveaway time! You could win a pair of our best-selling, ultra-comfortable Classic Flip-Flops. Click here to enter before Friday!” Assuming you like both products equally, which contest...

By Ana Gotter When you’re running a contest on social media, it only makes sense to want to get as many eyes on the contest as possible. More eyes means more engagement, more attention, more entries, and more leads. So what's the best way to get that maximized engagement? By running cross-platform contests using contest software. There’s...

Around the ShortStack office, the madness that ensues during March has nothing to do with college basketball. Instead, we use the term “March madness” to describe the mind-blowing speed at which our developers are churning out platform upgrades! Since you’re probably busy keeping an eye on your actual basketball picks this week, we won’t list out every single...

We dipped my toes into online advertising a few years ago when we created a 100 x 72 pixel right-hand-side Facebook ad. Our mission was to promote an ebook to people outside of our fanbase. For a $276.91 advertising spend our eBook ad earned us 4,077 new Page Likes and was clicked a grand total of  2,664 times. Not bad! Since...

By Ana Gotter Contests are a great way to get a lot of conversation and buzz happening around your brand. Many brands focus on the short-term goals: get new followers and leads, and improve engagement. These are worthy goals, but only focusing on immediate outcomes can be a missed opportunity. Your contest doesn’t only have to yield short-term results. You...

By Rose Burg As one of the most intricate disciplines, marketing takes its energy from psychology, economy, and entrepreneurship. Marketers need to know how businesses function – the intricacies of the sales process, the best ways to convince consumers to buy, and even the best technology to help them in this process. Technology, Entertainment, and Design (TED) Talks...

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