Best Practices

By Ana Gotter When you’re running a contest on social media, it only makes sense to want to get as many eyes on the contest as possible. More eyes means more engagement, more attention, more entries, and more leads. So what's the best way to get that maximized engagement? By running cross-platform contests using contest software. There’s...

Around the ShortStack office, the madness that ensues during March has nothing to do with college basketball. Instead, we use the term “March madness” to describe the mind-blowing speed at which our developers are churning out platform upgrades! Since you’re probably busy keeping an eye on your actual basketball picks this week, we won’t list out every single...

We dipped my toes into online advertising a few years ago when we created a 100 x 72 pixel right-hand-side Facebook ad. Our mission was to promote an ebook to people outside of our fanbase. For a $276.91 advertising spend our eBook ad earned us 4,077 new Page Likes and was clicked a grand total of  2,664 times. Not bad! Since...

By Ana Gotter Contests are a great way to get a lot of conversation and buzz happening around your brand. Many brands focus on the short-term goals: get new followers and leads, and improve engagement. These are worthy goals, but only focusing on immediate outcomes can be a missed opportunity. Your contest doesn’t only have to yield short-term results. You...

By Rose Burg As one of the most intricate disciplines, marketing takes its energy from psychology, economy, and entrepreneurship. Marketers need to know how businesses function – the intricacies of the sales process, the best ways to convince consumers to buy, and even the best technology to help them in this process. Technology, Entertainment, and Design (TED) Talks...

By Ana Gotter Ideally, social contests should drive engagement, sales, and leads for your business. Engagement and sales are sometimes easier to capture, as they can come from users who are already customers or connected to you on social media. Generating new leads— particularly in large numbers— can be both difficult and necessary for this reason; expanding...

Are you looking for ways to reach new customers and/or reconnect with your existing ones? Whether you're a small business owner, an account manager at an agency handling many clients, or even if you manage marketing for a large brand, you probably know that photo contests, can increase engagement with your customers and bring traffic to your...

By Ana Gotter Plenty of brands and businesses put a ton of time, money, and effort into social media contests, knowing it can bring valuable leads. Many of these same brands are sometimes unsure of how they can fully use this lead information once they have it. Our heavy reliance on the digital world—and the tools now available...

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