Customer Stories

Whether you’re an adventure seeker, solo traveler, family, or foodie, Cruise Lines International Association (CLIA) wants you to know there is a cruise line or ship that’s perfect for you. This was the purpose of their month-long October initiative: “Plan a Cruise Month.” CLIA, the world’s largest cruise industry trade organization, used a month-long giveaway to...

The holidays are a vital time for marketers. Consumer spending increases, online activity increases, and acceptance of new brands and products increases. In fact, a recent ShortStack.com study revealed that 50% more marketing campaigns are built during the holiday months (September to December) than any other time of year. In addition, ShortStack.com users, on average, see...

Zipcar UK, one of the world’s largest car-sharing companies, was frustrated with Facebook. They were struggling to engage with their customers. And to make matters worse, whenever they hosted a Facebook giveaway, they were disappointed with their results.   During the course of several giveaways, Zipcar UK customers eager to enter to win would message them. These messages would often...

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