Marketing Automation

Do you segment your lists to get the most out of your email marketing efforts?  Segmenting is the key to getting through to more potential customers, and getting more return on your investment. According to MailChimp’s recent study of their user base, email list segmentation results in a whole slew of impressive statistics. Segmented lists, when compared to...

Let’s examine two very important realities of digital marketing, circa 2017. First, email rules. A recently published study and report, Email Marketing & Marketing Automation Excellence 2017, shows that email—compared to the gamut of digital marketing channels—is rated as the most effective. The same study asked its 2,500 participants to rank the top benefits of email marketing. The...

We know the holidays are hectic, especially for marketers and business owners. Heck, every day is hectic, but when you throw in extended shopping hours, shipping deadlines, holiday promotions, school plays, holiday parties, etc., it’s amazing if we find any time to sleep, let alone stay in touch with customers. That’s why we created our Marketing Automation...

Around the ShortStack office, the madness that ensues during March has nothing to do with college basketball. Instead, we use the term “March madness” to describe the mind-blowing speed at which our developers are churning out platform upgrades! Since you’re probably busy keeping an eye on your actual basketball picks this week, we won’t list out every single...

It's a new year, and do you know what that means at ShortStack? New features and tools to make creating with ShortStack easier!  Even though the holiday tradition at ShortStack includes taking a little time off to relax and hang with our families, our engineers returned to work fully rested and fueled with ham and nog,...

The new year is an ideal time for marketers to branch out of their comfort zones and take advantage of emerging trends and developments using the tools we all love. Here at ShortStack, we’re always looking for ways  marketers can implement new ideas into their promotional efforts, and then share what we learn with our readers. In...

Landing pages are, basically, stand alone web pages  that have a very focused objective. They're meant to motivate the people who visit them to take a specific action: sign up for a newsletter, enter a contest, download a discount coupon, buy a something, etc. These actions are known as conversions. At ShortStack we have several popular templates our users...

Your social media giveaway, contest or sweepstakes is officially over! Engagement across your social networks has been at an all time high. You grew your social media following and collected hundreds of email addresses from those who entered to win your (relevant and excellent) prize. That’s all fantastic! But now what? Once a social media contest winner has been chosen,...

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