Holiday Contest Planning Guide

Holiday Contest Planning Guide

Holiday Contest Planning Guide

December is less than two weeks away, which means your holiday marketing plans are well underway. You’ve been preparing for weeks, so now it’s time to take a look at what you’ve got in the pipeline, and refine your plans.

If you’re still in need of some last-minute ideas, check out our Holiday Marketing Playbook, where you’ll find templates and tutorials, plus plenty of tips for ways to connect with your customers during this busy time of year.

This brief guide and checklist below are meant to help you and your team quickly plan holiday contests.

Whether you want to increase the number of people who follow your brand, collect more email addresses to build segmented lists, or want to collect user-generated content to use for future marketing efforts, a contest is the easiest way to do it.

Here’s your contest planning guide.

Dana Kilroy
dana@shortstacklab.com

Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.