Holiday Contest Planning Guide

Holiday Contest Planning Guide

Holiday Contest Planning Guide

December is less than two weeks away, which means your holiday marketing plans are well underway. You’ve been preparing for weeks, so now it’s time to take a look at what you’ve got in the pipeline, and refine your plans.

If you’re still in need of some last-minute ideas, check out our Holiday Marketing Playbook, where you’ll find templates and tutorials, plus plenty of tips for ways to connect with your customers during this busy time of year.

This brief guide and checklist below are meant to help you and your team quickly plan holiday contests.

Whether you want to increase the number of people who follow your brand, collect more email addresses to build segmented lists, or want to collect user-generated content to use for future marketing efforts, a contest is the easiest way to do it.

Here’s your contest planning guide.

Dana Kilroy

Dana Sullivan Kilroy is ShortStack's Director of Communications and Social Media Marketing. Before joining the ShortStack team she was a writer whose work appeared in publications and sites including The New York Times, The Los Angeles Times, The Wall Street Journal, Fast Company, Inc. and many other lifestyle publications. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.