Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.
For brands on social media, hashtags serve one really important purpose: to help them increase the reach of their messages. When brands choose the right hashtags, as well as the right number of hashtags, it's a game changer. Why? Because doing this one simple thing can help boost a brand's engagement and follower count overnight. But before you start hashtagging up a storm, know that not all hashtag strategies work the same on every social media network.
For example, interactions are highest on Instagram posts with 11+ hashtags. Whereas on Twitter, using 1-2 hashtags is best for engagement. Use more than two hashtags in a tweet and your engagement drops by an average of 17 percent. To learn more about how to use hashtags to your brand's advantage, check out today's featured infographic from the good folks at QuickSprout.
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