Jessica Miller-McNatt has been with ShortStack for over a decade and has served in every role from Marketing Team Lead to Customer Success. Her journey in martech continues to fuel her fascination for what drives growth. Jessica's favorite weekends are spent in the North Georgia mountains, chasing waterfalls and exploring with her family.
It's a new year, and do you know what that means at ShortStack? New features and tools to make creating with ShortStack easier! Even though the holiday tradition at ShortStack includes taking a little time off to relax and hang with our families, our engineers returned to work fully rested and fueled with ham and nog, ready to churn out platform upgrades. Here’s just a sample of the latest and greatest:
Media Selector Makeover
We rebuilt our Media Selector. We made it better… faster… stronger. Not only does it have a fresh new look, it now offers stock images to use in your Campaigns. ShortStack has always been ‘no-designer-skills’ friendly, but with the availability of stock images, your DIY Campaigns will look more eye-catching than ever.
More Email Autoresponder Upgrades
Our new email autoresponder feature has been hugely popular. After just 2 months, our users have sent more than 266,000 autoresponders from their Campaigns. But what's really impressive is that users who have been using our autoresponders have an average open rate of 44.69 percent. That number is especially impressive when you consider that the average email open rate is 25 percent!With such an amazing response, our Developers have been working to keep making this feature better and better. We’ve just added some email templates, a “Reply To” option (for users on Business/Full Stack Plans and higher) and also the convenience of being able to “Save and Activate” in one click. And if that wasn’t enough, the autoresponders are also tracked in your Campaign’s analytics dashboard.
More and more of our users are publishing their Campaigns as a landing page and promoting them as such. To give you a better preview of what your landing page will look like, the Campaigns will preview in fullscreen in the Campaign Builder by default. Also, when adding a hyperlink in any Rich Text Editor within ShortStack, when clicked on, the link will open in a new window, by default.
Platform upgrades happen so often, we can’t list them all here. Check out our changelog for updates on new features as they hit.
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