How to Build High-Performing Landing Pages [Infographic]

How to Build High-Performing Landing Pages

How to Build High-Performing Landing Pages [Infographic]

Do you use landing pages to capture specific segments of your customer and users? Landing pages are simply web pages that are generally separate from a business’s main website and designed with one purpose in mind.

Before we go too much farther, it’s important to understand why they are important in the first place.

• They offer a place to showcase a specific offer.

• They give you place to link to similar offers, services or products.

Most have goals such as:

• Increase brand awareness
• Promote a new product or service
• Boost user engagement
• Gather user feedback
• Gather user content (photos, video, etc.)
• Develop brand advocates
• Convert followers into leads
• Convert followers into sales
• Grow a social media presence

If you want to learn more, we’ve got a whole post devoted to building landing pages for social media contests and other campaigns.

Today’s infographic, from Email Monks, has lots of useful tips for anyone who is ready to start building focused landing pages.

Landing Pages

Dana Kilroy
dana@shortstacklab.com

Dana Sullivan Kilroy is ShortStack's Director of Communications and Social Media Marketing. Before joining the ShortStack team she was a writer whose work appeared in publications and sites including The New York Times, The Los Angeles Times, The Wall Street Journal, Fast Company, Inc. and many other lifestyle publications. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.



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