Best Hashtags for Holiday Contests, Sales and Marketing in 2025

Ready to make your Christmas list?
Not the gift kind—the hashtag kind.

It’s time to plan your hashtags for Christmas, Hanukkah, Kwanzaa, and all your December holiday contests, giveaways, and promotions.

Hashtags remain one of the best ways to boost discovery on social media—especially on Instagram, TikTok, and X (formerly Twitter). They help connect your brand with people searching for festive content, deals, and giveaways throughout the holiday season.

This guide includes our top-performing holiday hashtags for 2025, plus a few tips to help your posts reach more people and drive engagement.

Top Trending Holiday Hashtags

#HolidayVibes #ChristmasAesthetic #WinterMagic #MerryAndBright #FestiveSeason #HolidayMarketing #ContentCreator #SocialMediaTips #Giveaway2025 #ShortStackContest #DigitalMarketing #UGC #ReelsGiveaway

Hashtags for Holiday Shopping and Sales

’Tis the season for deals, and shoppers are finding them faster than ever through hashtags and reels.

#BlackFriday #CyberMonday #SmallBusinessSaturday #HolidaySale #HolidaySavings #ChristmasDeals #GiftGuide #ShopSmall #HolidayShopping #Wishlist #NewYearsSale #DealAlert #SupportLocal #HolidayStyle #ChristmasGiftIdeas #WinterSale #FestiveFinds

Try hosting a “Win Your Wishlist” campaign using ShortStack—it’s a perfect way to turn browsers into buyers.

Hashtags for Charitable Giving

#GivingTuesday #DoGood #GiveBack #MakeADifference #Nonprofit #Charity #Donation #Volunteer #SpreadKindness #Community

Hashtags for Holiday Travel

If you’re promoting travel content, resorts, or local attractions, hashtags can help people discover your destination.

Location tags:
#NYC #LosAngeles #Chicago #London #Paris #Tokyo #LakeTahoe #SanFrancisco

Popular travel trends:
#HolidayTravel #WinterWonderland #TravelGoals #VacationVibes #ExploreMore #TravelGram #FamilyTrip #SkiSeason #CityLights

Hashtags for Restaurants and Food Content

Food content never goes out of style—especially during the holidays. Whether you’re sharing recipes, showcasing seasonal menu items, or featuring user-generated content, these hashtags can help your posts gain traction.

#Foodie #HolidayEats #FestiveFood #ChristmasDinner #BakingSeason #Tasty #Yummy #NomNom #FoodLover #BrunchGoals #VeganRecipes #HealthyEats #ComfortFood #RecipeOfTheDay #InstaFood #LocalEats #HolidayRecipes #Cocktails

Best Practices for Holiday Hashtags

Hashtags may look simple, but when used strategically, they can significantly boost the reach and engagement of your social media campaigns. The key is to balance visibility with authenticity. Rather than stuffing your posts with every trending tag, focus on choosing a mix of broad and niche hashtags that genuinely connect with your audience and reflect your brand’s values. The right approach will make your holiday marketing feel intentional, not opportunistic. Here are four best practices for using holiday-themed hashtags:

• Stay relevant.

  Choose hashtags that align with your brand and campaign. Avoid using unrelated trending tags just for visibility.

• Keep it readable.

  Use capital letters to separate words. For example, #BlackFridaySale is easier to read than #blackfridaysale.

• Don’t overdo it.

  On Instagram and TikTok, 5–10 focused hashtags perform better than 20 generic ones. On X, stick with one or two.

• Be unique.

  A custom hashtag helps your campaign stand out and increases brand recognition.

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