November 10, 2016 Black Friday vs. Cyber Monday Engagement Stats
Black Friday and Cyber Monday are two of the busiest days of the year for many retailers. Black Friday focuses on in-store shopping, while Cyber Monday is all about online deals. Which one should you focus on? Is it better to put your marketing efforts toward Black Friday, or Cyber Monday, or both? To help you make a decision, here’s an infographic with some interesting statistics. Black Friday Dealer, which analyzes Black Friday and Cyber Monday trends, highlights some key differences in user behavior for those two holidays.
- Customers are 30% more social on Black Friday than Cyber Monday, so consider running a Black Friday promotion, such as a coupon or deal, for the week leading up to that event.
- Facebook is popular for Cyber Monday engagement, whereas Pinterest and Email is where Black Friday-related engagement occurs most often. This is a great time to publish your ShortStack Campaign to Facebook, where it will be hosted as a tab.
- Amazon, unsurprisingly, is the top brand people engage with on Cyber Monday.
- Visual social platforms, like Pinterest, are great for highlighting must-have holiday products. Create a Pin and Win Contest to draw new followers to your Pinterest profile.
Check out the full infographic below: