How Small Business Owners Should Use Social Media

Facebook, Twitter, Instagram and other social platforms have made it possible for small businesses to grab more attention than they might otherwise get using traditional media sources.

In an interview with Franchise Gator — a company that connects business owners with franchise opportunities — ShortStack CEO Jim Belosic offers his tips on effective social media strategies for small businesses.

A few highlights:

• “Remember that social media is about building a community and being part of a conversation.”

• “Stay on top of new communities by using hashtags, joining relevant groups on Facebook and LinkedIn and reading industry blogs.”

• “Offer advice, provide useful information and give constructive criticism without blatantly pushing your product.”

• “Facebook has the best ad platform and tracking capabilities.”

To read Jim’s entire interview, head over to Franchise Gator.

Dana Kilroy

Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.