The 100 Most Popular Hashtags and Clever Ways to Use Them

Does this list describe you?

• You’re a marketer.
• You know what hashtags are and how to use them.
• You don’t want to spend your days figuring out the best hashtags to use.

Then keep reading.

Using hashtags to help you promote your posts and draw attention to your business is a no-brainer for most marketers. And you’re most likely hip to the various best practices for different hashtag-friendly platforms. For example, posts on Instagram get more impressions with a healthy mix of hashtags. On Twitter, one or two hashtags should be your tweet’s max.

Knowing the importance of hashtags and how to use them still doesn’t save you from the burden of researching the best hashtags to use when promoting your posts. In this article, we’ve done the work for you and listed the 100 most popular hashtags to use (when appropriate!) to help your post gain traction.

But the fun doesn’t stop there – did you know that hashtags can be used for more than just social media posts? Keep reading for other clever ways in which hashtags can help you collect leads, engage with customers and, ultimately, gain more sales.

The 100 Best Hashtags

1. #love
2. #instagood
3. #photooftheday
4. #fashion
5. #beautiful
6. #happy
7. #cute
8. #tbt
9. #like4like
10. #followme
11. #picoftheday
12. #follow
13. #me
14. #selfie
15. #summer
16. #art
17. #instadaily
18. #friends
19. #repost
20. #nature
21. #girl
22. #fun
23. #style
24. #smile
    Require a #smile to bring smiles with this versatile hashtag. Think babies and happy kids, dentist offices, new home owners, even photography studios. There’re many businesses that the #smile hashtag can link happy warm fuzzies to.
25. #food
26. #instalike
27. #likeforlike
28. #family
29. #travel
30. #fitness
31. #igers
32. #tagsforlikes
33. #follow4follow
34. #nofilter
35. #life
36. #beauty
37. #amazing
38. #instamood
39. #instagram
40. #photography
41. #vscocam
42. #sun
43. #photo
44. #music
45. #beach
46. #followforfollow
47. #bestoftheday
48. #sky
49. #ootd
50. #sunset
51. #dog
    You can’t go wrong basing your post, contest or promotion on pets. Dog owners and dog lovers gush over adorable pup photos, helping your contest’s shareability.
52. #vsco
53. #l4l
54. #makeup
55. #f4f
56. #foodporn
57. #hair
58. #pretty
59. #swag
60. #cat
61. #model
62. #motivation
63. #girl
64. #baby
65. #party
66. #cool
67. #lol
68. #gym
69. #design
70. #instapic
71. #funny
72. #healthy
73. #night
74. #tflers
75. #yummy
76. #flowers
77. #lifestyle
78. #hot
79. #instafood
80. #wedding
81. #fit
82. #handmade
83. #black
84. #pink
85. #일상
86. #blue
87. #work
88. #workout
89. #blackandwhite
90. #drawing
91. #inspiration
92. #home
93. #holiday
94. #christmas
95. #nyc
96. #london
97. #sea
98. #instacool
99. #goodmorning
100. #iphoneonly

Hashtags aren’t just for social media

Put hashtags to work for your business by using them in contests and promotions. When you require a hashtag in a contest or a promotion, you gain benefits above and beyond what you would have received if you had only included them in your social media posts. Running a hashtag contest helps you gather user-generated content (UGC) and get your brand in front of a new audience.

You can use a combination of popular hashtags and branded hashtags to get the most reach and exposure to your contest. Check out the 12 Days of Sun-Maid sweepstakes in which participants posted a favorite Sun-Maid holiday memory using the hashtags #sweepstakes and #12DaysofSunMaid.

12 Days of Sun-Maid Sweepstakes

Looking to make a hashtag contest of your own? ShortStack’s Brand Plan allows you to build a hashtag feed, display that feed in a landing page and then select winners at random. We even have a template to help you get started.

View and Create Your Own
As a bonus, when building your contest or promotion, here are some of the best hashtags to use.

Best Hashtags for Contests and Promotions

1. #contest
2. #[yourbrand]contest
3. #contests
4. #contestalert
5. #contestentry
6. #sweepstakes
7. #[yourbrand]sweepstakes
8. #giveaway
9. #[yourbrand]giveaway
10. #giveaways
11. #winitwednesday
12. #competition
13. #win
14. #[yourbrand]win

Want more hashtags, more promotion ideas and more ways to increase engagement and sales? Check out the articles in our Best Hashtag series.

See how easy it is to create your first Instagram contest or promotion.

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