Health and wellness businesses vary widely, but they all have one thing in common — their goal is to make people feel good. Lead-generation campaigns designed to bring customers through the door are essential to the success of any business, but this is especially true of health and wellness businesses that require repeat visits from their customers before those customers begin to see great results. The following campaigns are all focused on building lists of qualified leads that will help businesses get the most for their marketing dollars. Whether you’re in the health and wellness industry or not, these campaigns offer great ideas for ways to build lists of qualified leads.
Bella Viságe’s Facial and Massage Contest
Stressed about growing your list of leads? A giveaway is a perfect place to start because it’s simple to set up and enter. Bella Viságe’s giveaway is a terrific example. They are inviting folks to “treat yourself” with a one-hour massage and a classic facial — two of their services. By offering their service as a prize, Bella Viságe is building a list of people who are interested in massages and facials, in other words, qualified leads for their business. Bella Viságe runs a number of different campaigns and contests throughout the year, appealing to customers who are interested in a variety of the services they provide.
IDEA: Send an autoresponder after form submission and include information about your business, such as a list of your services, your daily hours, and directions to your location.
Anatomy|201’s Personal Training Sessions and Nutrition Evaluation Discount Registration Form
Is your business all about helping people see health improvements? Then you know people need time to see and feel these changes. A discount on your product or service is just the ticket to get them hooked. Anatomy|201 does a brilliant job with a campaign that offers a discount on three training sessions and a nutrition consultation. Since it takes awhile to get into a new exercise and nutrition routine so by providing a discount on three training sessions, folks get into a habit and they start seeing results. It’s the results are what will keep those new clients coming back after the discount period expires.
IDEA: By collecting their email addresses, Anatomy|201 has a list of folks interested in improving their health. They could use this list to send inspirational emails and special offers to subscribers who haven’t redeemed their discount.
Presizion Nutrition’s Free Sample Giveaway Form
Free samples get your product in the hands of potential customers. Giving people the opportunity to try before they buy shows people that you know they will like it. Presizion Nutrition’s free sample giveaway gives folks the chance to choose from one of two Motiv-8 sample packs in exchange for a name and email address. The option to choose from two samples allows customers to “customize” their sample, giving them the chance to try something they are truly interested in. Plus, it gives Presizion Nutrition a bit more information about what their customers are interested in, and it allows them to customize their email marketing efforts based on the choice the subscriber made.
IDEA: Send scheduled emails to folks who sign up for samples outlining additional benefits of your product, links to purchasing the full-sized versions online or directions to your store, and a coupon to be used toward their first purchase.
Trigger Point Therapy Centre’s $30 Off An Appointment Landing Page
A reservation form is a sure fire way to get folks through the door. After all, they have already committed to an appointment. Check out what Trigger Point Therapy Centre did to help secure reservations for the new therapists. They offered a $30-off deal to folks who signed up for massages on specific dates to help build the clientele list for their new therapist. The discount gives people who might be hesitant to book a new therapist, or those who haven’t had a massage before, a bit of an incentive to try something new.
TIP: Send follow-up emails to folks a few weeks after they submit their reservation request a coupon for their next appointment.
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