The Data You Collect from a Timeline Promotion Could Change the Way You Do Business

Facebook Organic Reach

The Data You Collect from a Timeline Promotion Could Change the Way You Do Business

Facebook has made a big change to their promotion guidelines.

As of August 27, 2013, Facebook no longer requires that Page admins use apps to host contests and promotions. Pages are now allowed to host contests on their Timelines, asking fans to Like or Comment on their status update as a way to enter.

So what exactly does all this mean? How does it affect businesses that run contests on Facebook? And what does our new feature — the Comment/Like Importer — have to do with this news?

Facebook’s new change to their promotion guidelines makes it easier for businesses to host promotions and contests on their Timeline. Because of how quick and easy it is to host a Timeline contest, it’s likely lots of businesses will see increases in engagement on their posts.

For businesses that will receive hundreds or thousands of entries, i.e. Likes and comments, on their Timeline contests, organizing valuable contest data like email addresses and randomly selecting a contest winner might be difficult to do. ShortStack’s new Comment/Like Importer solves these two problems. 

To learn how to use our new Comment/Like Importer, check out this Help Doc.

 

 

If you have any questions about our new Comment/Like Importer, leave your question in the comments below or feel free to send us a support ticket here.

BTW, if you want more information on Facebook’s promotion guidelines update, including details about what’s NOT allowed, here’s a list of a few good articles we’ve come across.

Dana Kilroy
dana@shortstacklab.com

Dana Sullivan Kilroy is ShortStack's Director of Communications and Social Media Marketing. Before joining the ShortStack team she was a writer whose work appeared in publications and sites including The New York Times, The Los Angeles Times, The Wall Street Journal, Fast Company, Inc. and many other lifestyle publications. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.



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