Why Marketing on Instagram Makes Sense Now [Infographic]

Why Marketing on Instagram Makes Sense Now

Why Marketing on Instagram Makes Sense Now [Infographic]

In just five years, Instagram has exploded in popularity. At last count, the photo-sharing platform had more than 400 million monthly active users and 75 million daily active users.

But here’s a statistic that should really get your attention: Instagram has 58 times more engagement per follower than Facebook.

What’s more, judging from the numbers, Facebook growth has plateaued (actually, not a surprise when you realize 93 percent of brands already have a Facebook presence) while Instagram is just getting warmed up: only 36 percent of marketers use Instagram.

Convinced Instagram is worth your time? A relatively easy way to gather new Instagram fans and followers, and expand the reach of your brand, is with a simple Photo Vote Contest.

If you’ve already experimented with marketing on Instagram and been frustrated by the one link we’re all allowed in our profiles, we have a workaround you’ll like. You can build a campaign using a ShortStack template, and then just update the campaign as frequently as you want, without having to update the link. You can even host a mix of content — videos, coupons, newsletter signups, photos — you name it, as you can see from our own campaign.

There are a few companies that have software solutions promising to automatically schedule posts, but last week Instagram put the kabosh on most of these options.

Thanks to selfstartr for putting this together.

Why Brands Should Embrace Instagram Instead of Facebook

Dana Kilroy
dana@shortstacklab.com

Dana Sullivan Kilroy is ShortStack's Director of Communications and Social Media Marketing. Before joining the ShortStack team she was a writer whose work appeared in publications and sites including The New York Times, The Los Angeles Times, The Wall Street Journal, Fast Company, Inc. and many other lifestyle publications. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.



You’re going to love ShortStack

16 Shares
Share16
Tweet
Share