Campaign Examples: Giveaways with a Back-to-School Theme

Summer break is coming to an end. College students are getting ready to head to campus and kids are packing their backpacks. And you know what that means: They’re all shopping for supplies for the new year! Be at the top of the class and launch your back-to-school campaigns now.

Barnes & Noble College Booksellers’ “College Room Makeover” Giveaway

Partnering with another company your target market loves is a great way to grab the attention of folks who might not already know about you. Barnes & Noble College Booksellers made a great choice choosing Target as a partner for their College Room Makeover giveaway. Why? It’s simple: College kids love Target. What I love about this giveaway is the 15 percent off discount for people who create a college registry–now everyone wins!

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Zebra Pen’s “Find Zen During Back to School” Sweepstakes

It’s not just college students who are getting ready to head back to school. K-12 students are picking out backpacks and gathering their school supplies, too. Zebra Pen created a weekly sweepstakes giving away a back-to-school bundle, including a bunch of Zebra pens and pencils. They give entrants extra chances to win when they fill out additional fields on the form.

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Fox 8’s School Supply Drive Campaign

Even if your business isn’t directly related to the back-to-school hype, that doesn’t mean you can’t get in on the fun. Fox 8 created a campaign to facilitate a school supply drive to collect school supplies for kids in need. Charitable campaigns can help to get the word out about a worthy cause, while raising awareness of your business at the same time.

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Jane Vance

Jane is ShortStack’s Marketing Director. She holds a Masters of Public Affairs from the University of Texas at Austin. In addition to working on the marketing team, Jane has worn many hats at ShortStack over the years, including leading our customer support and success team. Read more articles by Jane Vance.