March 9, 2016 How to Run an Instagram Contest: Four Easy Steps
Is your company active on Instagram?
Want to host a contest to build excitement about your business?
Instagram makes it easy to run quick contests that engage your audience and build your fan base.
In this article you’ll discover four simple steps to host Instagram contests that build buzz for your brand.
#1: Choose the Type of Contest
The beauty of Instagram is that it doesn’t have as many promotion limitations as other platforms. That means you have the opportunity to be as creative with your contest concept as you’d like. Here are a few ideas to get you started.
This is one of the easiest contests to host—simply ask users to like your photo to be entered to win. The benefit of this type of contest is that it’s so simple to enter that you can easily increase your engagement.
Restaurant Buffalo Jordan usually receives about 50 likes on each of their Instagram posts. When they hosted a series of Instagram Like giveaways, that average rose to about 200 likes per post.