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The 100 Most Popular Hashtags and Clever Ways to Use Them

This content provides a list of the 100 most popular hashtags for marketers to use in their social media posts. It also explores how hashtags can be used for contests and promotions to increase engagement and sales.

By Jessica Miller-McNatt ・2 min read
Best Practices
Campaign & Contest Ideas
Social Media

Does this list describe you?

  • You’re a marketer.
  • You know what hashtags are and how to use them.
  • You don’t want to spend your days figuring out the best hashtags to use.

Then keep reading.Using hashtags to help you promote your posts and draw attention to your business is a no-brainer for most marketers. And you’re most likely hip to the various best practices for different hashtag-friendly platforms. For example, posts on Instagram get more impressions with a healthy mix of hashtags. On Twitter, one or two hashtags should be your tweet’s max.Knowing the importance of hashtags and how to use them still doesn’t save you from the burden of researching the best hashtags to use when promoting your posts. In this article, we’ve done the work for you and listed the 100 most popular hashtags to use (when appropriate!) to help your post gain traction.But the fun doesn’t stop there - did you know that hashtags can be used for more than just social media posts? Keep reading for other clever ways in which hashtags can help you collect leads, engage with customers and, ultimately, gain more sales.

The 100 Best Hashtags

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #happy
  7. #cute
  8. #tbt
  9. #like4like
  10. #followme
  11. #picoftheday
  12. #follow
  13. #me
  14. #selfie
  15. #summer
  16. #art
  17. #instadaily
  18. #friends
  19. #repost
  20. #nature
  21. #girl
  22. #fun
  23. #style
  24. #smileRequire a #smile to bring smiles with this versatile hashtag. Think babies and happy kids, dentist offices, new home owners, even photography studios. There’re many businesses that the #smile hashtag can link happy warm fuzzies to.
  25. #food
  26. #instalike
  27. #likeforlike
  28. #family
  29. #travel
  30. #fitness
  31. #igers
  32. #tagsforlikes
  33. #follow4follow
  34. #nofilter
  35. #life
  36. #beauty
  37. #amazing
  38. #instamood
  39. #instagram
  40. #photography
  41. #vscocam
  42. #sun
  43. #photo
  44. #music
  45. #beach
  46. #followforfollow
  47. #bestoftheday
  48. #sky
  49. #ootd
  50. #sunset
  51. #dogYou can’t go wrong basing your post, contest or promotion on pets. Dog owners and dog lovers gush over adorable pup photos, helping your contest’s shareability.
Instagram #dog
  1. #vsco
  2. #l4l
  3. #makeup
  4. #f4f
  5. #foodporn
  6. #hair
  7. #pretty
  8. #swag
  9. #cat
  10. #model
  11. #motivation
  12. #girl
  13. #baby
  14. #party
  15. #cool
  16. #lol
  17. #gym
  18. #design
  19. #instapic
  20. #funny
  21. #healthy
  22. #night
  23. #tflers
  24. #yummy
  25. #flowers
  26. #lifestyle
  27. #hot
  28. #instafood
  29. #wedding
  30. #fit
  31. #handmade
  32. #black
  33. #pink
  34. #일상
  35. #blue
  36. #work
  37. #workout
  38. #blackandwhite
  39. #drawing
  40. #inspiration
  41. #home
  42. #holiday
  43. #christmas
  44. #nyc
  45. #london
  46. #sea
  47. #instacool
  48. #goodmorning
  49. #iphoneonly

Hashtags aren’t just for social media

Put hashtags to work for your business by using them in contests and promotions. When you require a hashtag in a contest or a promotion, you gain benefits above and beyond what you would have received if you had only included them in your social media posts. Running a hashtag contest helps you gather user-generated content (UGC) and get your brand in front of a new audience. You can use a combination of popular hashtags and branded hashtags to get the most reach and exposure to your contest. Check out the 12 Days of Sun-Maid sweepstakes in which participants posted a favorite Sun-Maid holiday memory using the hashtags #sweepstakes and #12DaysofSunMaid.

Sun-Maid #12DaysOfSunMaid

12 Days of Sun-Maid SweepstakesLooking to make a hashtag contest of your own? ShortStack’s Brand Plan allows you to build a hashtag feed, display that feed in a landing page and then select winners at random. We even have a template to help you get started.

Instagram Hashtag Giveaway

View and Create Your Own. As a bonus, when building your contest or promotion, here are some of the best hashtags to use.

Best Hashtags for Contests and Promotions

  1. #contest
  2. #[yourbrand]contest
  3. #contests
  4. #contestalert
  5. #contestentry
  6. #sweepstakes
  7. #[yourbrand]sweepstakes
  8. #giveaway
  9. #[yourbrand]giveaway
  10. #giveaways
  11. #winitwednesday
  12. #competition
  13. #win
  14. #[yourbrand]win

Want more hashtags, more promotion ideas and more ways to increase engagement and sales? Check out the articles in our Best Hashtag series.

See how easy it is to create your first Instagram contest or promotion.

Get Started Today. No credit card required. Risk-free.

About the author

By Jessica Miller-McNatt ・2 min read
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Jessica Miller-McNatt has been with ShortStack for over a decade and has served in every role from Marketing Team Lead to Customer Success. Her journey in martech continues to fuel her fascination for what drives growth. Jessica's favorite weekends are spent in the North Georgia mountains, chasing waterfalls and exploring with her family.


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