We’ve all seen those late night infomercials advertising the kitchen machine that replaces every appliance in your cabinets. What if you could boast the same about software? Imagine canceling a handful of your current software subscriptions for one that could handle more of your marketing needs.
In this article, I’ll show you how a software program known for helping brands, agencies, and marketers build professional contests, quizzes, and giveaways can help you tackle a much more extensive to-do list. From email campaigns, landing pages, websites, and even surveys, here’s how ShortStack does it all.
Use ShortStack for your email marketing
If you’re no stranger to contest and giveaway marketing, you’ll know that pairing targeted lead collection with a follow-up email campaign is a match made in marketing heaven. There are so many powerful sales funnels you can implement when you capture the attention and excitement of sales prospects with a giveaway, that simply following up with an email containing a double opt-in and a discount code helps foster steps toward customer conversion.
With ShortStack, you have the option to send an autoresponder email, which is an email sent immediately after an entry is collected in an entry form. This is great for the aforementioned double opt-in which will help you grow your mailing list with quality leads. You can also use this email as an opportunity to incentivize sharing, with verbiage such as “sharing this giveaway can help you earn extra chances to win, here’s how.” Another popular use-case is in conjunction with an Instant Win giveaway. Winners receive an email containing their prize code, while non-winners receive an email with condolences as well as a discount code to use in an online store, which is a great way to boost sales.
Condition logic email in ShortStack
Alongside autoresponders, ShortStack also offers the ability to send scheduled emails that can be sent to a mailing list on a specific date and time, as well as the ability to set up follow-up emails that can be sent a specific number of days after an entry was collected. Both scheduled and follow-up emails have loads of use-cases as well. Scheduled emails are commonly used to send announcements and regular news updates, while follow-up emails are great to use as reminders, such as in a voting contest to remind participants to continue rallying votes.
Previously, using autoresponder, scheduled, and follow-up emails in conjunction with lead collection required a 3rd party software integration, but since ShortStack has built these tools right into its platform, your lead collection to email marketing sales funnel can function seamlessly in one place.
Use ShortStack to build a survey
Capturing a bit of feedback from your audience or userbase can be invaluable. You can use surveys to help you understand everything from why customers land on your site, why they leave, and everything in between.
ShortStack’s Form Designer offers versatile methods of data collection including age and date fields, radio buttons, dropdown lists, text fields, and a whole lot more. So, no matter what type of info you’re looking to collect, there’s an option to help you do it.
ShortStack’s Form Builder
Once you’re ready to look over your survey responses, data can be exported into a .csv file with the click of a button.
Use ShortStack to build landing pages
Everyone knows you need a website to promote your business, but your website can be overwhelming to visitors if they’re looking for something very specific. Sometimes, a landing page is the exact medium you need to promote an event, new product launch, or promotion.
ShortStack makes a great landing page builder for the same reasons it helps you build awesome contests and giveaways. It’s easy to customize the content within it without requiring a savvy technical background. For example, users can build and style content without knowing HTML, CSS, or any code whatsoever. ShortStack’s Builder makes it easy to add images, backgrounds, text, buttons, and entry forms, and even set up actions within the page, such as showing some “thanks” text after a form is submitted. You can then style the page and even test it in a simulated live setting on various screen sizes, all within the same workspace.
The tools within ShortStack’s Builder can help you create a landing page to fit any of your marketing needs. For example, if you’re launching a new product, the perfect page experience could include an entry form, allowing you to build a list to send product news and announcements to. You can display an informational video. You can even embed a calendar to schedule live demos or assessments.
Use ShortStack as your CMS
I’ll come right out and say that ShortStack does not claim to be the next WordPress, Shopify, or Squarespace. However, there are features in ShortStack that will allow you to create content that is organized and displayed in a way that emulates that of a website.
With ShortStack’s new Page Widget, you can create website-like navigation that will allow visitors to toggle between “page” content by clicking link buttons. With the added ability to point what you build at a custom domain, such as, www.mywebsite.com, your ShortStack-built campaign can function much like a website.
Use ShortStack to display a social wall
This type of software may not be quite as popular as a landing page builder or CMS, but if you’re not familiar with a social wall, you can use it to display Instagram posts, TikTok videos, or even tweets within one easy-to-view gallery embedded right within your website. I’ve even seen social walls displayed on TV screens within places like ice cream shops and bars. It’s a fun way to show off the content you or your customers post on social media using a specific hashtag.
Within ShortStack, you can collect entries from Twitter or Instagram automatically by using a feed. The feed will populate a list of entries with the posts that are pulled in. You can then add other social media content, such as TikTok videos, to this same list. Using ShortStack’s mechanism for displaying entries, all of the posts can be displayed in one gallery creating an engaging piece of content for your business.
You know what your business’ needs are better than anyone. The point of this article is not to lay claim that ShortStack is better than some of the popular marketing services out there, such as MailChimp, WordPress, or SurveyMonkey. But instead, an invitation to explore more of what ShortStack has to offer. The features we do offer may serve your business as well as some of the other guys, so why not consolidate and save yourself a bit of money.