Social media contests on platforms like Facebook and Instagram are effective marketing tools to increase brand visibility and engage audiences. However, cheaters can undermine the fairness of these contests, so it's important to establish strict rules, make entry challenging, blacklist fake email strings, use email validation, require social media sign-ins, use CAPTCHA, and choose winner selection methods that deter cheating. By following these practices, businesses can ensure the legitimacy of their contests and reap the benefits of interactive marketing.
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