158 Most Popular Hashtags for Instagram, Marketing and More

158 Most Popular Hashtags for Instagram, Marketing and More

158 Most Popular Hashtags for Instagram, Marketing and More

Are you trying to build a bigger Instagram following? Are you looking to use Instagram to market your business?

Hashtags can help.

When someone clicks on a hashtag, every post that includes the same hashtag will automatically show up. For a business, this is valuable because it can expose your messages to an audience that is looking for something specific, especially if you use keywords that are related to your industry.

If your main goal is brand awareness, consider running a running a hashtag contest or an Instagram Voting Contest. Whatever your Instagram goals, knowing how to use hashtags is essential, and paying attention to popular hashtags will help you get noticed.

Here’s a list of the most popular Instagram hashtags for 2017, based on trends we’ve seen for the last two years. (We will update this post frequently, so be sure to check back).

The best Instagram hashtags to use for marketing

1. #marketing
2. #marketingtips
3. #b2cmarketing
4. #b2bmarketing
5. #strategy
6. #mktg
7. #digitalmarketing
8. #marketingstrategy
9. #mobilemarketing
10. #socialmediamarketing
11. #promotion

The best Instagram hashtags to use for Instagram contests and promotions

1. #contest
2. #[yourbrand]contest
3. #contests
4. #contestalert
5. #contestentry
6. #sweepstakes
7. #[yourbrand]sweepstakes
8. #giveaway
9. #[yourbrandgiveaway]
10. #giveaways
11. #winitwednesday
12. #competition
13. #win
14. #[yourbrand]win

The best Instagram hashtags for restaurants

1. #food
2. #foodie
3. #yummy
4. #nom
5. #hungry
6. #cleaneating
7. #paleo
8. #vegetarian
9. #delish
10. #wine
11. #pizza
12. #pasta
13. #sushi
14. #cocktails
15. #happyhour

The best Instagram hashtags for boutiques and retailers

1. #shopaholics
2. #shoppingaddict
3. #currentlywearing
4. #instastyle
5. #fashionaddict
6. #styleblogger
7. #styleinspo
8. #whatiwore
9. #ootd
10. #gooddeal

The best Instagram hashtags for musicians

1. #musically
2. #musician
3. #singer
4. #singing
5. #talentedmusicians
6. #music
7. #classical
8. #guitar

The most popular Instagram hashtags

100. #birthday
99. #red
98. #workout
97. #sweet
96. #wedding
95. #blackandwhite

94. #instalove

An Instagram contest is an easy way to capitalize on the user-generated content (UGC) trend. Instagram contests require minimal effort from participants, which is one reason they’re so popular. To host an Instagram contest using this template, just ask people to post a photo to Instagram, include your unique hashtag in the caption, and fill out a simple form.

93. #fit
92. #instafood
91. #instasize
90. #flowers
89. #iphonesia
88. #tweetgram
87. #design
86. #instafollow
85. #my
84. #webstagram
83. #followback
82. #christmas
81. #work
80. #blue
79. #instacool
78. #work
77. #blue
76. #pink
75. #black
74. #gym
73. #motivation
72. #yummy
71. #healthy
70. #instacool
69. #hot
68. #iphoneonly
67. #instapic
66. #funny
65. #instagram
64. #night
63. #baby
62. #ootd
61. #makeup
60. #cat
59. #girls
58. #cool
57. #lol
56. #party
55. #foodporn
54. #tflers
53. #hair
52. #photo
51. #sunset
50. #vsco
49. #dog
48. #lfl
47. #pretty
46. #f4f
45. #travel
44. #sky
43. #music
42. #swag
41. #followforfollow
40. #beach
39. #beauty
38. #sun
37. #vscocam
36. #bestoftheday
35. #fitness
34. #life
33. #amazing
32. #follow4follow
31. #nofilter
30. #style
29. #instagood
28. #nature
27. #likeforlike
26. #family
25. #art
24. #food
23. #instalike
22. #igers
21. #repost
20. #smile
19. #tagforlikes
18. #fun
17. #girl
16. #instadaily
15. #friends

12. #summer

A hashtag contest is the simplest way to gather user-generated content (UGC), increase brand awareness and reach a new audience. And people who participate in UGC campaigns are more likely to become customers. It’s easier than ever to feature moderated UGC on your website, and anyone can use a hashtag to participate in your contest.

13. #picoftheday
12. #selfie
11. #follow
10. #followme
9. #fashion
8. #happy
7. #me
6. #cute
5. #beautiful
4. #tbt
3. #photooftheday
2. #instagood
1.#love

See how easy it is to create your first Instagram contest or promotion.

No credit card required. Risk-free.

 

*According to Webstagram

Dana Kilroy
dana@shortstacklab.com

Dana Sullivan Kilroy is ShortStack’s Director of Communications and Social Media Marketing. Before joining the ShortStack team she was a writer whose work appeared in publications and sites including The New York Times, The Los Angeles Times, The Wall Street Journal, Fast Company, Inc. and many other lifestyle publications. Reach her on Twitter @dsullyk.



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