NEW FACEBOOK TEMPLATE: 2016 Updates

Facebook Template

NEW FACEBOOK TEMPLATE: 2016 Updates

Searching for the latest Facebook dimensions for Facebook? In case you missed it, Facebook updated the Pages layout again, and changed the recommended dimensions for cover photos and images.

The cover photo size is now 828 x 315 px.

We’ve created a new template for you, to make it easier to update necessary images. Just click the button to download the files (PSD and PNG) or scroll down to see the dimensions in list form.

For each category, the recommended image upload size is listed, followed by the size in which it will appear on desktop and mobile.

New Facebook dimensions template

New Facebook Page Dimensions

Desktop

Cover photo: 828×315

Profile image: 160×160

Mobile layout

Cover photo: 640×360

New Facebook Advertising Specs

App Engagement/Install

Image upload: 1200×628 (images should contain minimal text)

Desktop: 470×246

Mobile: 560×293

Right column: 254×133

Note: Mobile app images may not contain more than 20% text (90 characters)

Brand Awareness Photo

Image upload: 1200×628 (image may not contain more than 20% text)

Desktop: 470×246

Mobile: 560×293

Text: 90 characters

Headline: 25 characters

Link description: 30 characters

Brand Awareness Video

Thumbnail image upload, should match video aspect ratio: 1280×720

Text: 90 characters

Video: mp4 | 30fps | no larger than 4gb

Brand Awareness Carousel

Image upload: 600×600 (may not contain more than 20% text)

Text: 90 characters

Headline: 40 characters

Link description: 20 characters

Clicks to Website/Website Conversions

Image upload: 1200×628

Text: 90 characters

Headline: 25 characters

Link description: 30 characters

Clicks to Website Carousel

Image upload: 600×600

Desktop: 300×300

Mobile: 460×460

Right column: 125×125

Text: 90 characters

Headline: 40 characters

Link description: 20 characters

Event Responses

Image upload: 1920×1080

Desktop: 470×174

Mobile: 560×208

Right column: 254×94

Text: 90 characters

Headline: 25 characters

Lead Generation

Image upload: 1200×628

Desktop: 470×246

Mobile: 560×292

Headline: 25 characters

Text: 90 characters

Description: 30 characters

Local Awareness

Image upload: 1200×628

Headline: 25 characters

Text: 90 characters

Description: 30 characters

Offer Claim

Image upload: 1200×628 (image should contain minimal text)

Text: 90 characters

Offer title: 25 characters

Terms and Conditions (optional): 900 characters

Page Likes

Image upload: 1200×444

Text: 90 characters

Headline: 25 characters

Page Post Engagement Photo

Image upload: 1200×900

Text: 90 characters

Page Post Engagement Video/Video Views

Thumbnail image upload: 1280×720 (image should match video aspect ratio)

Text: 90 characters

Video: Click here for video file formats recommended by Facebook | 30fps | no larger than 4gb

Facebook Post Tips

  1. Share a tip. Start the post with “TIP” so it stands out in followers’ feeds.
  2. Post the most interesting fact related to your content and link to the rest.
  3. Engage. Respond to comments and answer questions; don’t ignore or remove negative feedback.
  4. Stay positive. Positive, helpful updates inspire more engagement than negative ones.
  5. Host a Timeline contest or promotion. Pages can host contests and promotions on their Timelines by asking fans to Like or comment on their post. Use a Comment/Like importer feature to pick a winner and to aggregate and export data.
  6. Include images/videos since they’re more likely to be shared.

New Facebook dimensions template

Dana Kilroy
dana@shortstacklab.com

Dana Sullivan Kilroy is ShortStack's Director of Communications and Social Media Marketing. Before joining the ShortStack team she was a writer whose work appeared in publications and sites including The New York Times, The Los Angeles Times, The Wall Street Journal, Fast Company, Inc. and many other lifestyle publications. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.



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