The Business of Mother’s Day [Infographic]

Mother’s Day is big business…for businesses of all sizes. The amount of money spent for Mother’s Day celebrations in the U.S. has nearly doubled in the last decade, from $11.5B in 2005 to $21.2B in 2015.

In fact, Mother’s Day is the third biggest “holiday” — at least as far as retailers go — in the U.S.

A few other interesting stats:

• 84% of people celebrate Mother’s Day

• 9% of people who celebrate Mother’s Day buy gifts for a sister or another relative

• 10% of people buy gifts for a daughter

• 23% of people buy a gift for their wife

• 57% of people have received a Mother’s Day gift from someone who isn’t a relative

• $162.94 is the average amount spent per person

Whether you’re a florist, a jeweler or a restaurant owner, odds are you’re invested in Mother’s Day. If you’re already thinking ahead to Father’s Day, but need some contest ideas, check this one out.

Thanks to The Shelf for sharing this one with us.

Dana Kilroy

Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.