The Business of Mother’s Day [Infographic]

The Business of Mother's Day

The Business of Mother’s Day [Infographic]

Mother’s Day is big business…for businesses of all sizes. The amount of money spent for Mother’s Day celebrations in the U.S. has nearly doubled in the last decade, from $11.5B in 2005 to $21.2B in 2015.
In fact, Mother’s Day is the third biggest “holiday” — at least as far as retailers go — in the U.S.
A few other interesting stats:
• 84% of people celebrate Mother’s Day
• 9% of people who celebrate Mother’s Day buy gifts for a sister or another relative
• 10% of people buy gifts for a daughter
• 23% of people buy a gift for their wife
• 57% of people have received a Mother’s Day gift from someone who isn’t a relative
• $162.94 is the average amount spent per person
Whether you’re a florist, a jeweler or a restaurant owner, odds are you’re invested in Mother’s Day. If you’re already thinking ahead to Father’s Day, but need some contest ideas, check this one out.
Thanks to The Shelf for sharing this one with us.
Dana Kilroy
dana@shortstacklab.com

Dana Sullivan Kilroy is ShortStack's Director of Communications and Social Media Marketing. Before joining the ShortStack team she was a writer whose work appeared in publications and sites including The New York Times, The Los Angeles Times, The Wall Street Journal, Fast Company, Inc. and many other lifestyle publications. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.



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