Mother’s Day is big business…for businesses of all sizes. The amount of money spent for Mother’s Day celebrations in the U.S. has nearly doubled in the last decade, from $11.5B in 2005 to $21.2B in 2015.
In fact, Mother’s Day is the third biggest “holiday” — at least as far as retailers go — in the U.S.
A few other interesting stats:
• 84% of people celebrate Mother’s Day
• 9% of people who celebrate Mother’s Day buy gifts for a sister or another relative
• 10% of people buy gifts for a daughter
• 23% of people buy a gift for their wife
• 57% of people have received a Mother’s Day gift from someone who isn’t a relative
• $162.94 is the average amount spent per person
Whether you’re a florist, a jeweler or a restaurant owner, odds are you’re invested in Mother’s Day. If you’re already thinking ahead to Father’s Day, but need some contest ideas, check this one out.
Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc. Reach her on Twitter @dsullyk.
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