November 26, 2015 The Busiest Times for Black Friday Shopping — According to Google
Google knows a lot about our shopping habits. In fact, based on data Google gathered in 2014, you can expect the business shopping time on Black Friday 2015 will be between 2 p.m. and 4 p.m. In other words, that’s when you can expect to see people wrestling over discounted flat screen TVs and stand mixers.
Here are a few other insights Google shares in today’s infographic:
• In-store traffic peaks from 6 p.m. to 7 p.m. on Thanksgiving Day
• Shopping malls, discount stores and big box stores see their highest traffic on the Saturday before Christmas
• Dollar stores are busiest on Christmas Eve
How does Google know when we’re most likely to be shopping in brick-and-mortar stores? From location data taken from people who are logged into Google when they’re out and about.