The Busiest Times for Black Friday Shopping — According to Google

Google knows a lot about our shopping habits. In fact, based on data Google gathered in 2014, you can expect the business shopping time on Black Friday 2015 will be between 2 p.m. and 4 p.m. In other words, that’s when you can expect to see people wrestling over discounted flat screen TVs and stand mixers.

Here are a few other insights Google shares in today’s infographic:

• In-store traffic peaks from 6 p.m. to 7 p.m. on Thanksgiving Day

• Shopping malls, discount stores and big box stores see their highest traffic on the Saturday before Christmas

• Dollar stores are busiest on Christmas Eve

How does Google know when we’re most likely to be shopping in brick-and-mortar stores? From location data taken from people who are logged into Google when they’re out and about.

There are many other shopping days that customers care about.

Dana Kilroy

Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.