Marketing Automation

March 19, 2018

Posted at 06:39h in Best Practices, Campaign Ideas, Featured, Marketing Automation, User-Generated Content (UGC)

Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for people to interact with their favorite businesses. After all, who doesn’t love winning a prize? Yes, I could go buy myself a new t-shirt...

December 18, 2017

Posted at 06:30h in Best Practices, Contests, Marketing Automation, Social Media

What’s it take to conduct successful social media contests? It starts with a good idea, but it also takes planning, design, promotion, fulfillment, and more. What does “more successful” even mean? Success, as I hope you'll agree, means achieving the marketing goals you had in mind from the get-go. What might those marketing goals be? I’m going out on a...

November 17, 2017

Posted at 06:27h in Best Practices, Marketing Automation

Do you segment your lists to get the most out of your email marketing efforts?  Segmenting is the key to getting through to more potential customers, and getting more return on your investment. According to MailChimp’s recent study of their user base, email list segmentation results in a whole slew of impressive statistics. Segmented lists, when compared to...

November 15, 2017

Posted at 06:12h in Campaign Ideas, Featured, Marketing Automation

Let’s examine two very important realities of digital marketing, circa 2017. First, email rules. A recently published study and report, Email Marketing & Marketing Automation Excellence 2017, shows that email—compared to the gamut of digital marketing channels—is rated as the most effective. The same study asked its 2,500 participants to rank the top benefits of email marketing. The...

November 8, 2017

Posted at 06:24h in Best Practices, Campaign Ideas, Marketing Automation

Are you planning to run contests and giveaways to grab your customers’ attention this holiday season? Wondering how you can stay in touch next year with all the new fans and followers you gain from your Thanksgiving, Black Friday and Christmas promotions? We have the marketing automation tools that will help! The engagement you see when you run...

November 6, 2017

Posted at 11:37h in Best Practices, Campaign Ideas, Marketing Automation

We know the holidays are hectic, especially for marketers and business owners. Heck, every day is hectic, but when you throw in extended shopping hours, shipping deadlines, holiday promotions, school plays, holiday parties, etc., it’s amazing if we find any time to sleep, let alone stay in touch with customers. That’s why we created our Marketing Automation...

March 28, 2017

Posted at 06:48h in Marketing Automation, ShortStack Tips & Tricks

Around the ShortStack office, the madness that ensues during March has nothing to do with college basketball. Instead, we use the term “March madness” to describe the mind-blowing speed at which our developers are churning out platform upgrades! Since you’re probably busy keeping an eye on your actual basketball picks this week, we won’t list out every single...

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