Join ShortStack expert Adam Hemler for a tour of ShortStack’s online marketing tools on Wednesday, February 2 at 12:30 PM Eastern. REGISTER TODAY
Online sales during the holiday season are HUGE – we’re talking north of $100 billion a year – and email campaigns are responsible for 20% of all online holiday visits. That’s pretty astounding, isn’t it, considering how much big brands spend on social media marketing and advertising. The real kicker? Consumers who purchase products from an
Personalized customer experiences have become the new norm. What was once an exciting (and sometimes freaky) run-in with a retargeting ad or product recommendation, is now a ubiquitous trend with businesses of all shapes and sizes. In fact, 66% of consumers expect brands to understand their individual needs and deliver personalized content accordingly. Not to mention
We’ve all seen those late night infomercials advertising the kitchen machine that replaces every appliance in your cabinets. What if you could boast the same about software? Imagine canceling a handful of your current software subscriptions for one that could handle more of your marketing needs. In this article, I’ll show you how a software program
By 2023, it’s estimated that over half of the world’s population will use email. That’s why as social networks come and go with the trends of society, email marketing holds strong. In fact, email is 40 times more effective at acquiring new customers than Facebook or Twitter, according to McKinsey research. With email marketing, you are
Landing pages — individual web pages that are separate from a company’s main website — are a way to target specific audiences and prime them to buy what you’re selling. At ShortStack.com, we create landing pages to highlight specific features of our software, like our analytics reports and our popular hashtag contests. We also create landing pages
Once upon a time, email marketing was fairly simple… Build a list, hit send on a campaign, close sales. But those times are long gone. Your email contacts’ expectations have grown exponentially in the last decade as their inboxes are inundated with offers, spam filters and junk rules have become even tighter, and attention is spread
We can all agree that email marketing is still one of the most powerful ways to connect with your audience. But if your idea of email marketing is sending one homogeneous message to a single list of subscribers, I have some exciting news to share: there’s a lot you can do to step up your email
Do you ever feel overwhelmed by the number of tools your agency uses? The average digital marketer uses 12.4 tools to support the delivery of data-driven marketing campaigns. And that is just an average… Some are using over 30 tools to achieve the same outcomes! For agencies, this can quickly get out of control. Not only
If you’re looking for tips about how to grow an email list, you’ve come to the right place. We asked a handful of business owners and marketing experts for their go-to tips and tools for collecting email addresses they can then use to generate new leads, and stay in touch with existing customers. Here are 16 easy
Subject lines are often the first impression your customers have about your email and brand. It’s important that they draw attention and encourage customers to open your email. They may seem like the smallest part of an email campaign but they actually play a huge role in driving engagement. Studies show that 35% of readers open
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