Marketing Automation

July 9, 2020

Posted at 07:31h in Best Practices, Campaign Ideas, Marketing Automation, User-Generated Content (UGC)

Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for people to interact with their favorite businesses. After all, who doesn’t love winning a prize? Yes, I could go buy myself a new t-shirt...

June 30, 2020

Posted at 07:51h in Best Practices, Marketing Automation

Sometimes it feels like you’re just a hamster on a wheel… Day after day you continue to chase new leads for your business - pounding that pavement - until it all becomes too much. You can’t sustain it. [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" el_class="blog-image-section"][vc_column][vc_column_text el_class=""] via GIPHY [/vc_column_text][/vc_column][/vc_row] If your business is reliant on “new leads” to survive,...

June 25, 2020

Posted at 07:18h in Best Practices, Marketing Automation

The digital marketing landscape is constantly changing, but one thing is for certain: email marketing isn't going away. Over the years, email has evolved into much more than just a laundry list of endless messages to respond to (although we get it, sometimes it feels that way). Today, email technology is smarter and consumers are savvier with...

June 9, 2020

Posted at 07:39h in Best Practices, Campaign Ideas, Marketing Automation, User-Generated Content (UGC)

Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for people to interact with their favorite businesses. After all, who doesn’t love winning a prize? Yes, I could go buy myself a new t-shirt...

March 17, 2020

Posted at 07:38h in Campaign Ideas, Contests, Customer Stories, Marketing Automation, Social Media

Whoever said “good things come to those who wait” wasn’t referring to our recent Instant Win Beanie Giveaway. Here at ShortStack headquarters, the crew had a box full of beanies and a list of marketing goals. It was the perfect opportunity to make good use of our Instant Win feature - a feature ShortStack users have...

February 13, 2020

Posted at 07:04h in Best Practices, Contests, Marketing Automation

The series of emails you schedule to follow-up with entrants of a contest is critical to a campaign’s return on investment. Either you build trust, credibility, and buying propensity…  or your new leads unsubscribe, never to be seen again. The thing is, email marketing is still one of the most personalized ways of communicating with new prospects. And...

December 17, 2019

Posted at 07:24h in Best Practices, Campaign Ideas, Holiday, Marketing Automation

Are you planning to run contests and giveaways to grab your customers’ attention this holiday season? Wondering how you can stay in touch next year with all the new fans and followers you gain from your Thanksgiving, Black Friday and Christmas promotions? We have the email marketing tools that will help! The engagement you see when you run...

July 8, 2019

Posted at 07:37h in Campaign Ideas, Facebook, Instagram, Marketing Automation

Do you want to run a hashtag contest, but haven’t pulled the trigger? What’s holding you back? Hashtag contests are easy for businesses to run and fun for people to participate in. When they’re done right, they promote engagement with customers and can lead to increased sales. We found some awesome hashtag contests created by our...

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