The digital marketing landscape is constantly changing, but one thing is for certain: email marketing isn't going away. Over the years, email has evolved into much more than just a laundry list of endless messages to respond to (although we get it, sometimes it feels that way). Today, email technology is smarter and consumers are savvier with...
B2B marketers face a unique set of challenges when creating online marketing campaigns. Unlike B2C marketing, it’s a bit more difficult for B2B businesses to find their target market and collect qualified leads. B2B marketers don’t want to waste their time and resources casting a net for more general leads that might work well for B2C...
The businessman, author and columnist Harvey McKay once said, “Time is free, but it’s priceless.” The power of how we spend each minute of the day has the potential to change our lives, even change the world. So, whether you work for or own a business, gaining control of your time will lead to higher productivity...
Many marketers focus their promotion efforts around major holidays. But why stop collecting leads during the “slower” months? Take advantage of the quieter time of the year, and build lists that will come in handy all year round with a campaign that celebrates SPRING! Below you will find six campaigns, along with helpful tips for setting...
Are we too obsessed with vanity metrics? Likes, comments, and followers on social media make for ego-stroking viewing, but do they do anything for the progression of your business? You get it, I’m about to tell you how important email marketing is when compared with social media. You’ve heard it a million times now. But yet, brands still...
Sometimes it feels like you’re just a hamster on a wheel… Day after day you continue to chase new leads for your business - pounding that pavement - until it all becomes too much. You can’t sustain it. [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" el_class="blog-image-section"][vc_column][vc_column_text el_class=""] via GIPHY [/vc_column_text][/vc_column][/vc_row] If your business is reliant on “new leads” to survive,...
Despite the growing buzz about disappearing videos, chatbots, and other social media innovations, email still holds a strong position in the digital marketing ecosystem. It’s the third most influential medium for B2B audiences - which is no surprise given the sheer size of the world’s population that use email, estimated to be closing in on 4 billion...
What are your online marketing goals? If you’re like most marketers, you’re looking to raise brand awareness, gain leads, and increase sales. Would it surprise you if I said email marketing outshines social media marketing by helping you tick all of these boxes? It shouldn’t. Email is an essential tool in your marketing toolbox, and the...
Are you planning to run contests and giveaways to grab your customers’ attention this holiday season? Wondering how you can stay in touch next year with all the new fans and followers you gain from your Thanksgiving, Black Friday and Christmas promotions? We have the marketing automation tools that will help! The engagement you see when you run...
The holidays are a busy time of year. It’s hard to find a minute to relax between work, holiday gatherings, the kids’ school programs, shopping for gifts, etc. The good news? There is something out there that could make your online marketing efforts a bit easier: marketing automation. The following marketing automation tools allow you to...
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