Personalized customer experiences have become the new norm. What was once an exciting (and sometimes freaky) run-in with a retargeting ad or product recommendation, is now a ubiquitous trend with businesses of all shapes and sizes. In fact, 66% of consumers expect brands to understand their individual needs and deliver personalized content accordingly. Not to mention
By 2023, it’s estimated that over half of the world’s population will use email. That’s why as social networks come and go with the trends of society, email marketing holds strong. In fact, email is 40 times more effective at acquiring new customers than Facebook or Twitter, according to McKinsey research. With email marketing, you are
Landing pages — individual web pages that are separate from a company’s main website — are a way to target specific audiences and prime them to buy what you’re selling. At ShortStack.com, we create landing pages to highlight specific features of our software, like our analytics reports and our popular hashtag contests. We also create landing pages
Once upon a time, email marketing was fairly simple… Build a list, hit send on a campaign, close sales. But those times are long gone. Your email contacts’ expectations have grown exponentially in the last decade as their inboxes are inundated with offers, spam filters and junk rules have become even tighter, and attention is spread
We can all agree that email marketing is still one of the most powerful ways to connect with your audience. But if your idea of email marketing is sending one homogeneous message to a single list of subscribers, I have some exciting news to share: there’s a lot you can do to step up your email
Do you ever feel overwhelmed by the number of tools your agency uses? The average digital marketer uses 12.4 tools to support the delivery of data-driven marketing campaigns. And that is just an average… Some are using over 30 tools to achieve the same outcomes! For agencies, this can quickly get out of control. Not only
Subject lines are often the first impression your customers have about your email and brand. It’s important that they draw attention and encourage customers to open your email. They may seem like the smallest part of an email campaign but they actually play a huge role in driving engagement. Studies show that 35% of readers open
Getting coupons in the hands of your customers has come a long way since clipping them from the Sunday paper. Now, whenever you open your inbox, you’ll find special offers and coupons available at the click of a button. However, not all coupon codes are the same in the eyes of the marketer and the customer.
Contests are a great way to generate leads and grow your list. But the key to turning leads into long term brand advocates lies in how you engage them after signup. You can use automated email campaigns to build strong relationships with your leads, by setting up these emails to send at exactly the right time
Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for people to interact with their favorite businesses. After all, who doesn’t love winning a prize? Yes, I could go buy myself a new
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