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The Anatomy of the Perfect Holiday Email Campaign
Email Marketing

The Anatomy of the Perfect Holiday Email Campaign

Online sales during the holiday season are HUGE – we’re talking north of $100 billion a year – and email campaigns are responsible for 20% of all online holiday visits. That’s pretty astounding, isn’t it, considering how much big brands spend on social media marketing and advertising. The real kicker? Consumers who purchase products from an

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A Guide to Email Personalization in 2021
Email Marketing

A Guide to Email Personalization in 2021

Personalized customer experiences have become the new norm. What was once an exciting (and sometimes freaky) run-in with a retargeting ad or product recommendation, is now a ubiquitous trend with businesses of all shapes and sizes. In fact, 66% of consumers expect brands to understand their individual needs and deliver personalized content accordingly. Not to mention

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7 Keys to Building Landing Pages that Convert
Campaign & Contest Ideas

7 Keys to Building Landing Pages that Convert

Landing pages — individual web pages that are separate from a company’s main website — are a way to target specific audiences and prime them to buy what you’re selling. At ShortStack.com, we create landing pages to highlight specific features of our software, like our analytics reports and our popular hashtag contests. We also create landing pages

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