Marketing Automation

According to WordStream, emails are among the top three most influential sources of information for B2B audiences. The majority of B2B marketers even claim email marketing is the most effective platform they turn to in terms of revenue generation. From a B2C perspective, email marketing is extremely effective too. Thirty percent of consumers who subscribe to an...

With the continual growth of social media networks and their influence over today’s society, businesses all over the world are doubling down on creating, sharing, and distributing content on these platforms to connect with their ideal audience. The problem is, you don’t own your social media audience… Social media is a great way to reach your target audience...

Blast \blăst\: verb. blow up or break apart (something solid) with explosives. make or cause to make a loud continuous musical or other noise. send one, homogeneous email message to your entire email list and miss out on the conversion potential of an automated email marketing campaign. Ok, I made the last one up. But it’s true! There’s a...

If you’re like most business owners, you’re probably using an integrated approach to your digital marketing efforts. Maybe Google and Facebook ad campaigns combined with social media posts across numerous platforms? Sprinkle a little bit of SEO and email marketing on top and you’ve got a fully baked digital marketing cake. But do your efforts always feel...

Double opt-in confirmation for email marketing is a hot-button topic among online marketers. Some people argue, with all of our efforts to streamline entry forms to generate leads for our email marketing lists, adding an extra step for folks to confirm the email addresses is counterintuitive. Others believe the confirmation step builds stronger lists and improves...

Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for people to interact with their favorite businesses. After all, who doesn’t love winning a prize? Yes, I could go buy myself a new t-shirt...