Email Marketing

July 13, 2021

Posted at 07:18h in Email Marketing

By 2023, it’s estimated that over half of the world’s population will use email. That’s why as social networks come and go with the trends of society, email marketing holds strong. In fact, email is 40 times more effective at acquiring new customers than Facebook or Twitter, according to McKinsey research. With email marketing, you are building an asset...

May 6, 2021

Posted at 07:36h in Campaign & Contest Ideas, Email Marketing, ShortStack Tips & Tricks

Landing pages -- individual web pages that are separate from a company’s main website -- are a way to target specific audiences and prime them to buy what you’re selling. At ShortStack.com, we create landing pages to highlight specific features of our software, like our analytics reports and our popular hashtag contests. We also create landing pages that...

March 2, 2021

Posted at 07:09h in Email Marketing

Once upon a time, email marketing was fairly simple… Build a list, hit send on a campaign, close sales. But those times are long gone. Your email contacts' expectations have grown exponentially in the last decade as their inboxes are inundated with offers, spam filters and junk rules have become even tighter, and attention is spread across numerous...

January 12, 2021

Posted at 07:03h in Agency Tips, Email Marketing

Do you ever feel overwhelmed by the number of tools your agency uses? The average digital marketer uses 12.4 tools to support the delivery of data-driven marketing campaigns. And that is just an average… Some are using over 30 tools to achieve the same outcomes! For agencies, this can quickly get out of control. Not only do you have...

July 9, 2020

Posted at 07:31h in Best Practices, Campaign & Contest Ideas, Customer Data & Engagement, Email Marketing

Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for people to interact with their favorite businesses. After all, who doesn’t love winning a prize? Yes, I could go buy myself a new t-shirt...

June 30, 2020

Posted at 07:51h in Best Practices, Email Marketing

Sometimes it feels like you’re just a hamster on a wheel… Day after day you continue to chase new leads for your business - pounding that pavement - until it all becomes too much. You can’t sustain it. [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" el_class="blog-image-section"][vc_column][vc_column_text el_class=""] via GIPHY [/vc_column_text][/vc_column][/vc_row] If your business is reliant on “new leads” to survive,...

June 25, 2020

Posted at 07:18h in Best Practices, Email Marketing

The digital marketing landscape is constantly changing, but one thing is for certain: email marketing isn't going away. Over the years, email has evolved into much more than just a laundry list of endless messages to respond to (although we get it, sometimes it feels that way). Today, email technology is smarter and consumers are savvier with...

March 17, 2020

Posted at 07:38h in Campaign & Contest Ideas, Customer Stories, Email Marketing, Social Media

Whoever said “good things come to those who wait” wasn’t referring to our recent Instant Win Beanie Giveaway. Here at ShortStack headquarters, the crew had a box full of beanies and a list of marketing goals. It was the perfect opportunity to make good use of our Instant Win feature - a feature ShortStack users have...

February 13, 2020

Posted at 07:04h in Best Practices, Campaign & Contest Ideas, Email Marketing

The series of emails you schedule to follow-up with entrants of a contest is critical to a campaign’s return on investment. Either you build trust, credibility, and buying propensity…  or your new leads unsubscribe, never to be seen again. The thing is, email marketing is still one of the most personalized ways of communicating with new prospects. And...

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