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Is It Legal to Scrape Comments for a Comment-to-Enter Giveaway?
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4 min read

Is It Legal to Scrape Comments for a Comment-to-Enter Giveaway?

Scraping comments to run a comment-to-enter giveaway is not legal under most platforms' Terms of Service, even though scraping public web data is sometimes allowed under general law. Platforms like Instagram, Facebook, and TikTok explicitly prohibit automated data collection outside their official APIs. Beyond the compliance risk, scraped comment data is often incomplete, which means a "winner" chosen from it may not have come from a fair, verifiable pool of every eligible entrant.

How to Run an Instagram Contest in 2026: Rules, Tools, and Real Campaign Examples
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10 min read

How to Run an Instagram Contest in 2026: Rules, Tools, and Real Campaign Examples

Instagram contests work in 2026, but the brands seeing real results are treating them as full marketing campaigns, not one-off posts. This guide covers everything you need to know: Instagram's actual promotion rules, the four contest formats and when to use each one, how to collect and manage entries without a spreadsheet, and a real example of a brand that generated 35,000 comments from a single post.

Comment-to-Enter vs. Email Sign-Up Contests: Which Grows Your Business Faster?
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7 min read

Comment-to-Enter vs. Email Sign-Up Contests: Which Grows Your Business Faster?

A comment-to-enter contest and an email sign-up contest are the two most common giveaway formats for small businesses. Comment contests require followers to leave a comment on a social media post to enter, making them fast to set up and effective for growing reach and brand awareness. Email sign-up contests direct entrants to a landing page where they submit their email address, making them better for list building and lead generation. Comment contests win on reach and speed. Email contests win on data ownership and lead quality. Many small businesses run both in sequence, using a comment contest to attract new audiences and an email landing page to capture their contact information.

10+ Years In: Why a Retail Marketing Agency Still Builds with ShortStack
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6 min read

10+ Years In: Why a Retail Marketing Agency Still Builds with ShortStack

When Crystal Munro set out to scale the contest and activation side of her retail marketing agency, she needed more than a template builder. She needed a platform that could support bilingual campaigns, clean data capture, and white-labeled experiences worthy of national retail brands — without eating up her entire production budget on custom code. More than ten years later, she's still using ShortStack. Here's why it stuck.

Comment-to-Enter Contests: The Complete Guide for Small Businesses
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7 min read

Comment-to-Enter Contests: The Complete Guide for Small Businesses

A comment-to-enter contest is a social media giveaway where followers enter by leaving a comment on a post. Common entry formats include tagging a friend, answering a question, completing a sentence, or using a specific hashtag. They require no technical setup from the entrant and work on Instagram, Facebook, TikTok, and other major platforms.

How to Run an Instagram Contest That Actually Grows Your Email List
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9 min read

How to Run an Instagram Contest That Actually Grows Your Email List

Running an Instagram contest the usual way — likes, follows, tag a friend — hands all the data to Instagram and leaves you with nothing you own. There's a smarter approach: drive contest traffic to a dedicated landing page that captures email addresses as part of the entry process. You keep every contact regardless of what the algorithm does next, and you can follow up with every entrant after the contest closes. That's how vacuum brand Eureka turned a 25-day giveaway into 50,000+ leads, 20% email open rates, and a complete sell-out of their product inventory.

How to Build a Quiz That Generates Leads (Not Just Traffic)
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7 min read

How to Build a Quiz That Generates Leads (Not Just Traffic)

Most quizzes go viral and leave nothing behind. No emails. No customers. Just a traffic spike that disappears. That's not a quiz problem, it's a strategy problem. When built correctly, a quiz is one of the highest-converting lead magnets available to small businesses, with completion rates averaging 54% according to ShortStack data. This guide walks you through the three quiz formats that actually generate leads, how to gate results behind an email opt-in, and how to build the whole thing in one place — no developer required.