Free “resources” suck… Well, not really, but they are not as effective as they used to be. Our attention spans are diminishing by the day, and no one has time to read your eBook. It’s a natural progression of perceived value: Phase 1: Something is worth paying for - an eBook. When you pay for it, you read every...
Are you knee-deep in planning your holiday marketing campaigns and starting to feel panic set in? I've got some great news for you. ShortStack has a handful of readymade templates just made for holiday marketing, and I'm going to share details here about how you could use them to take advantage of this busy time of...
If a trek through Patagonia or reaching the summit of Kilimanjaro is on your bucket list, the people at OneSeed Expeditions can get you there. OneSeed Expeditions is an organization building a community of adventure seekers by offering guided expeditions and customized adventures. By partnering with the communities they travel to, they have a positive financial...
B2B marketers face a unique set of challenges when creating online marketing campaigns. Unlike B2C marketing, it’s a bit more difficult for B2B businesses to find their target market and collect qualified leads. B2B marketers don’t want to waste their time and resources casting a net for more general leads that might work well for B2C...
In the realm of marketing, the word engagement gets tossed around a lot. You may understand it in reference to your social media profiles - likes, comments, follows, shares, clicks, etc. - since that is where a significant portion of your audience engages with your brand. But why is engagement so important? Fostering a level of engagement helps...
Are you looking to drum up support for your candidate or ballot measure during this election cycle? Or are you playing the long game and looking for ways to reach out to supporters once election season is over? Whatever your goals, online marketing campaigns can help you meet them! As I’m sure you know, online marketing campaigns...
Attention is a problem… engagement is a problem… conversion is a problem… With so many businesses in every niche and industry imaginable having an online presence, it’s becoming harder and harder to cut through all of the noise and get your brand noticed. Just consider this fact: There are over 140,000 new websites launched each day! As a...
Savvy marketers are always looking ahead, which is why we're already seeing lots of ShortStack users gearing up for one of the biggest marketing opportunities of the summer: Father's Day. The majority of Americans celebrate Father's Day (as many as 76%) and spend around $15 billion on gifts.* That spells potential for brands and businesses of all sizes. Are...
Our team has just returned from Social Media Marketing World (#SMMW16) in San Diego, and one of the big trends this year in marketing was live streaming video. This refers to using tools like Facebook Live and Periscope to host live video broadcasts on Facebook and Twitter pages. Live video is huge right now for both...
Being a successful author these days means being more than just a great writer -- it requires being a savvy marketer, too. Self-published authors, especially, are responsible for their own promotion to ensure that their book is shared with their target readerships. This can be tricky, as there's a fine line between harnessing self-promotion and coming across...
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