Attention is a problem… engagement is a problem… conversion is a problem… With so many businesses in every niche and industry imaginable having an online presence, it’s becoming harder and harder to cut through all of the noise and get your brand noticed. Just consider this fact: There are over 140,000 new websites launched each day! As a...
Free “resources” suck… Well, not really, but they are not as effective as they used to be. Our attention spans are diminishing by the day, and no one has time to read your eBook. It’s a natural progression of perceived value: Phase 1: Something is worth paying for - an eBook. When you pay for it, you read every...
Savvy marketers are always looking ahead, which is why we're already seeing lots of ShortStack users gearing up for one of the biggest marketing opportunities of the summer: Father's Day. The majority of Americans celebrate Father's Day (as many as 76%) and spend around $15 billion on gifts.* That spells potential for brands and businesses of all sizes. Are...
Our team has just returned from Social Media Marketing World (#SMMW16) in San Diego, and one of the big trends this year in marketing was live streaming video. This refers to using tools like Facebook Live and Periscope to host live video broadcasts on Facebook and Twitter pages. Live video is huge right now for both...
Being a successful author these days means being more than just a great writer -- it requires being a savvy marketer, too. Self-published authors, especially, are responsible for their own promotion to ensure that their book is shared with their target readerships. This can be tricky, as there's a fine line between harnessing self-promotion and coming across...
Have you been looking for a way to expand your reach on Twitter? Engaging with like-minded people on Twitter has proven a successful business practice, but there’s a way to take it one step further: Twitter promotions. We know, you can’t actually run a promotion that is hosted within Twitter. But Twitter promotions can still be valuable and successful. The...
In today's post you'll learn what it takes to build and execute a recipe challenge Campaign. While this Campaign is specific to those in the restaurant industry, any business can take the lessons in this article and apply them to their next Campaign build. We also decided to mix things up a bit and interviewed the creator of...
When you look at Halloween stats it’s crazy (and slightly humorous) how much money is spent on Halloween products every year. For example, in 2014 it was $7.4 billion! That’s a lot of money! Spending aside, there’s no denying that Halloween kicks off the holiday season for people and for businesses. Seeing as Halloween is such a visual...
For local businesses it's all about getting people into your store. An easy way to do this is to add a map of your location to your campaign, but it's also important to have a valuable campaign idea that drives traffic. 4 Things to Remember When Building a Campaign with An Interactive Map 1. Use a third-party app that connects...
Do you offer ongoing webinars, classes or seminars that you’re looking to get sign-ups for? If you answered yes, or if this is something you’d like to do, you’re going to need a landing page that converts. In fact, the landing page is probably the most important aspect of the entire webinar because it will be what...
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