Clicks Data

Getting there

1. From the Home Page, click the Manage dropdown at the top and select Analytics.

2. Use the Filtering section to select the specific campaign you wish to view.

3. Adjust the date range to display data for your desired timeframe.

4. Click on the Clicks tab.

Data Boxes

Click tracking includes four key metrics and two data visualizations:

• Clicks: Total number of clicks recorded on all buttons and links within the campaign.

• Unique Clicks: Total unique clicks, identified by a unique fingerprint (IP address, browser, and device).

Note: To ensure accurate data collection, enable the appropriate fingerprinting setting in the Campaign Settings. Learn more here.

• Click Rate: The percentage of sessions that resulted in clicks. Formula: (Total clicks ÷ Total sessions) × 100
  Note: This number may exceed 100% if multiple clicks occur per session.

• Unique Click %: The percentage of unique clicks out of total clicks. Formula: (Unique clicks ÷ Total clicks) × 100

Charts & graphs

Clicks Summary: A line graph displaying daily total and unique clicks.

You can toggle data series by clicking on the labels. Click again to re-enable them.

Click Breakdown: A chart showing how many clicks each individual link or button received.

Graph options

Click the hamburger icon (≡) on the graph to:

• View the graph in full screen

• Print the chart

• Download the data as a CSV file

Exporting data

To export your campaign data:

1. Click the Actions dropdown at the top right.

2. Select Export PDF.

3. A PDF will open, then choose the file name and save location.

Related resources

The Game-Changing Analytics and Data Collection Strategies Digital Marketers (Blog)

How to Plan and Promote a Lead Generation Contest (Blog Post)