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Traffic Data

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The Traffic tab of the Analytics Manager shows where your campaign's visitors came from, starting with the source domain, and any column can be clicked to sort. Reach it by clicking Manage → Analytics, filtering to a campaign and date range, then opening the Traffic tab.

Getting there

  1. From the Home Page, click the Manage dropdown at the top and select Analytics.

  2. Use the Filtering section to select the specific campaign you wish to view.

  3. Adjust the date range to display data for your desired timeframe.

  4. Click on the Traffic tab.

Click any column label to sort the data in ascending or descending order for that specific metric.

Source domain

The first column will display the domain of the traffic source. This is the website domain from which the visitor(s) came before navigating to your campaign.

Sessions

Sessions: The total number of page views generated from a given source.

Sessions %: The percentage of total sessions attributed to a particular source. Formula: (Sessions from source ÷ Total sessions) × 100

Visitors

Unique Visitors: Counted using a unique fingerprint (IP address + browser).

Unique Visitors %: The percentage of total visitors that came from a given source. Formula: (Unique visitors from source ÷ Total unique visitors) × 100

Note: To ensure accurate data collection, enable the appropriate fingerprinting setting in the Campaign Settings. Learn more here.

Entrants

Unique Entrants: Number of unique email addresses submitted via forms, per source.

Unique Entrants %: The percentage of entries with unique fingerprints.

Conversion Rate: The rate at which visitors from a source become entrants. Formula: (Unique entries from source ÷ Unique visitors from source) × 100

Exporting data

To export your campaign data:

  1. Click the Actions dropdown at the top right.

  2. Select Export PDF.

  3. A PDF will open, then choose the file name and save location.

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