How to import comments and reactions from Facebook
The Social Importer copies comments and reactions from a Facebook post, ad or Reel into a new or existing ShortStack list, with each person's Facebook user ID, name and comment (including photos). Pick the post from your Page, or paste its link. Importing by link only needs access to the Page, even for an ad, so you don't need access to the ad account.
Step 1: accessing the list manager
- From the Home page, click Manage in the top menu.
- Select Lists from the dropdown to access the List Manager page.
Step 2: selecting a list for import
Importing into an existing list
- Find the ShortStack list where you want to import the data.
- Click the down arrow next to the list name.
- Select Import from..., then click Facebook on the left.
Importing into a new list
- Click the Social Import link at the top of the List Manager page.
- Select Facebook on the left.
You'll name the new list at the end of the import, in step 6.
Step 3: connecting to a Facebook business account
New account
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The Social Import Wizard will prompt you to connect to your Facebook Account.
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In the additional pop-up, sign in to Facebook.
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Click continue to grant ShortStack access to the following items:
- Name and profile picture
- Manage ads for ad accounts that you have access to
- Manage your business
- Access profile and posts from the Instagram account connected to your Page
- Manage comments for the Instagram account connected to your Page
- Read content posted on the Page
- Read user content on your Page
- Show a list of the Pages you manage
Already connected account
If you have already connected your Facebook Account to ShortStack, continue to step 4.
Step 4: choosing the post
You can pick the post from your Page's recent posts, or paste its link.
| Option | Use it when |
|---|---|
| Pick from your Page's posts | The post is a recent normal post, promoted post or Reel. Picking a promoted post this way also needs access to the ad account that ran it. |
| From a link | The post is an ad and you don't have access to the ad account, it's a Dynamic Creative ad, or you can't find it in the list. You only need access to the Page. |
Picking a post from your Page
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Choose post type: Normal, Promoted, or Reels.
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Select the Facebook Page you wish to import comments and/or reactions from.
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View the most recent Facebook posts from the selected profile.
- Posts will display the number of comments and reactions for easy identification.
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Select the post you want to import comments from.
Uncheck the box Hide posts with no likes or comments to show all posts. Hiding posts with no likes or comments is the default setting.
Importing from a post link
- Choose From a link, then select the Facebook Page that published the post.
- Paste the post's link into Facebook post link. For an ad, open the ad's preview in Ads Manager, click the share icon, and choose Facebook post with comments.
- Check the preview below the link. It shows the post's text, date, and number of comments and reactions. Click View on Facebook if you need to check it's the right post.
- Click Next.
Step 5: set import settings
Import users who have...
You can customize your import by selecting:
- Reacted to or commented on the post
- Reacted to the post
- Commented on the post
Duplicates
Enable this if users can earn multiple entries (e.g., one for reacting and one for each comment).
Additional comment settings
Check any of the boxes to enable the following settings:
- Import comment reactions as votes
- Import photos from comments
- Give extra chances to win for votes - Assign custom points for actions (e.g., 5 points for reacting, 10 points for commenting). Example: A user who reacts and leaves two comments would earn 25 points.
- Restrict valid comments to a date range - When enabled, date and time settings will be shown for you to set.
Note: If you enable Import comment reactions as votes, reaction counts on comments will be added to bonus points.
Step 6: completing the import
- If you're importing into a new list, enter its List Name and any Tags on Set New List Options.
- Click Start Import.
- You’ll receive an email notification when the import is complete.
Step 7: viewing imported entries
Access the imported entries by clicking the list's View Entries link.
FAQs
Do I need access to the ad account to import comments from a Facebook ad?
Not if you import by link. Choose From a link, select the Page that ran the ad, and paste the ad's Facebook post with comments link from Ads Manager. That only needs access to the Page. Choosing a promoted post from your Page's list of posts does need access to the ad account.
Why did my Dynamic Creative ad import fewer comments than Ads Manager shows?
Facebook can split a Dynamic Creative ad's comments across several versions of the ad, each with its own link. Import each version's link into the same list, then compare the total with the comment count in Ads Manager.
Related resources
Running a Comment to Enter Contest (Video)
Best Practices for a Facebook Timeline Contest (Blog Post)
How To Import Comments From An Instagram Post (Help Doc)
Granting Page Permissions Using Meta Business Suite (Help Doc)
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